You’ve heard the rumors that direct mail is dead. We’re here to tell you that it isn’t true.
Even though distribution has declined, response rates have increased.
Don’t be intimidated by the higher cost of direct mail. Compared to the
less than 1% response rates from digital ads, direct mail provides response
rates of up to 5%. Physical ads also result in higher retention of content,
and a stronger emotional response.
Direct mail is also a marketing tool that expands across all generations and audiences. 98% of people check their mail.
Contact us today to learn more about our products and services, including direct mail postcards!