*Article from Delta Media Group, 2/13/18
Whether you’re a new real estate agent looking to make your mark or an experienced pro aiming to expand your business, there’s never a bad time to bring new clients into the fold. The most successful agents are always finding ways to grow their client base. Let’s take a closer look at the most effective methods you can use to grow your real estate business.
Growing Your Business
When it comes to adding new clients, referrals are worth their weight in gold. Online marketing provides extensive opportunities to earn referrals, and there are also plenty of steps you can take on your day-to-day travels that will help you earn new business.
Need Referrals? It Doesn’t Hurt to Ask!
For a new agent, the thought of earning referrals may seem daunting. If potential clients don’t have much data to go on, how will you convince them that you’re the right choice for their needs? When you’re just starting out, family, friends, and professional connections can all be a great source of referrals—but only if you’re willing to ask.
Both new and experienced agents can plant the seeds for referrals simply by letting people know that you’re a real estate agent. When you meet someone new, always look for an opportunity to let them know what you do for a living. As you build your real estate business, your existing clients should become one of your best sources of referrals. Look for reasons to stay in touch, and show clients that you care even after the deal is closed.
Social Media and Online Reviews
Your favorite social media sites can be a major source of new business, especially if you’re targeting clients from the Millennial generation. Your interactions and expertise are always on display with social media, so make every conversation count. Social proof, which basically means that existing clients vouch for your business on social sites, is also a major asset.
Online reviews are another form of social proof, so make sure your business has a presence on popular review sites like Google+, Facebook Reviews and Yelp. Do your part by delivering on the needs of your clients. Be sure to ask them to leave a review when the job is done.
Staying in Touch with Potential Clients
Not every potential client you meet will need a real estate agent immediately. Persistence is a huge part of earning new business, so it’s important to stay in touch without being overbearing. Calling a few potential clients each day to chat, catch up, and remind them of your services is a great habit for staying top-of-mind. When the time comes that they need the services of a real estate agent, you want them to think of you first.
No matter how you approach the process of growing your real estate client base, remember that the job is never truly done. Make sure that your online marketing looks great, and that your clients know you’re looking for new business. The most successful real estate agents know how important it is to generate new business, and put in the work necessary each day to achieve their goals.
Bringing new clients aboard is much easier when you have a real estate marketing team that truly understands the needs of both real estate agents, and clients.