*from Delta Media Group
Becoming a master of real estate social media is no small task, but it’s more than worth the effort. The most popular social media sites—like Facebook, Twitter and Instagram—are an excellent place to connect with Millennial clients, and members of every generation. Today, we’re going to take a closer look at how you can master the three most popular social media sites for real estate agents.
Simple, Smart, Social Know-How
If you’re looking for the best social site to connect with real estate clients from everygeneration, then Facebook is the place to be. Start by building your business page, adding attractive photos, and sharing the content that you create for your real estate blog. Understanding paid Facebook advertising is another key to mastering the most popular social media site.
- Success with Facebook advertising starts with understanding your goals. Facebook allows you to create ads to boost awareness of your brand, increase engagement, and convert curious potential clients into qualified leads.
- Next, you’ll pick an audience, and Facebook allows you to get very specific about who you want to see your ad. You even have the option to target your ad at people who are “likely to move” based on Facebook’s algorithms.
- In addition to advertising, make sure that you’re taking the time to engage on Facebook, both by reaching out yourself and responding when people post to your page.
For real estate agents, Instagram ranks close to Facebook as one of the best places to market your business online, and the fact that it’s a very visual medium makes it a great fit for real estate marketing. Success with Instagram requires consistent effort, and quality content.
- Learn the ropes of shooting and editing photos, so that you can produce your own high-quality Instagram content. Instagram offers a ton of tools for editing your photos in within the app.
- In addition to posting photos of your most attractive listings, you’ll want to give your Instagram connections an inside look at how you do business. Posting pictures / video of your team, your town, and your passions is a great way to build connections.
- Don’t forget video content. Videos are a great way to share home improvement ideas, how-to real estate tips, local events, and information about your team.
Twitter is a fast-paced social network where content and conversation is king, so it’s important to find the conversations that matter most to your real estate business. Since Twitter posts have a 280 character limit, it’s also important to practice saying everything you can in as few words as possible.
- Keep it short and sweet when making Twitter posts. Your audience has a ton of information to take in, and the best way to catch their attention is often with one well-crafted tweet.
- Create appealing real estate content, and link to it through your Twitter page. Twitter is a great place to generate engagement, so be sure to get involved with the conversation that your content creates.
- Hashtags make it much easier to find the content you’re looking for on Twitter, and to help your audience find you. Learn the basics of real estate hashtags, and use them wisely to help connect your audience with your content.