It’s no secret that the digital age has become increasingly integrated into our daily routine, even 10 years after the first iPhone was released. We are capable of doing our work, communicating globally, and reading publications electronically almost anywhere.
While technology continues to develop and become more intertwined with our everyday lives, people continue to remain tactile. People love to physically hold or touch something. As a matter of fact, the Nielson survey shows a decline for the second year in a row of eBook sales and an increase in print sales. Our world is saturated with technology and digital advertisements. People are responding to this saturation with a renewed interest in print. There are a number of magazines published exclusively online, such as Past Magazine and Spin Magazine, but have recently begun providing print copies as well.
An increased interest in print advertising has followed this renewed interest in print publications. There are many ways your company can benefit from magazine advertisements, and we’ve listed a few below.
Magazines provide a wealth of information, inspiration, and creative ideas for readers. The information given to the reader may drive them to go out and visit stores/businesses and search online to find out more.
Magazines are created to target niche audiences depending upon the topic or theme. This means advertisements within each spread are relevant to the content of the magazine. This guarantees your advertisements will be in front of a target audience that cares about products like yours, since the reader considers the magazine’s content important.
Magazine content is more likely be trusted by the reader as they have picked out the magazine for themselves. Because of this, readers will also spend time reading through the advertisements and are more likely to trust their credibility. A survey conducted by MarketingSherpa revealed 82% of participants trusted printed advertisements such as newspapers and magazines the most when making a purchase decision.
Unlike online content, magazines are more likely to last because they are a physical object. As consumers hold onto a magazine for an extended period of time, an advertisement continues working each time they pick up the issue. People will even save images and pages for inspiration or trade magazine issues with friends. Since magazines last, their content, ads included, leaves a lasting message.
Printed materials capture the attention of the reader. If your audience is physically holding a copy of a magazine, they don’t have the opportunity to multitask on multiple forms of media. It is more likely that you will have their complete attention.
Typically, magazines present high quality images. This allows for the best representation of your product. Newspapers and direct mail are slightly less effective as they don’t provide the same portrayal for your advertisements.
It’s simple – magazines sell and their advertisements enhance ROI. With the numerous benefits, it is a no-brainer that print marketing works and it works well. As the popularity of magazines are back on the rise, it is a great time for companies to invest in print advertisements.