Value Comes Before Price

When selling your property you need the most money you can get for it. Here are some great ideas for making sure you are on top of the REALTOR® priority list. Put together a budget for how much you would like to spend before leaving. Is it going to be a couple grand? Five hundred bucks? No matter what it is, you have to be realistic and goal oriented. What is going to be the selling point of the property? Put the most of that budget toward the goal and thin things out on the other items. Here’s a list of some lesser expensive ways to put your home first.

  1. Call a pro. In order to be sure on what people are looking for at the particular time you are selling, it is a great idea to contact a lisenced REALTOR® who not only knows the market and how it is currently trending, but how it will be changing in the coming months. It won’t do you any good to take a few months spending your budget on the back yard in the middle of the autumn season if it’ll just be covered in snow when you’re selling. Find out what people are buying and shape your property to that market.
  2. Inspect. There are no inspections that are required by law before you can sell a property but this doesn’t mean they shouldn’t be done. Hiring a professional general home inspector to help you with an assessment on the beneficial and trouble spots both. If you have great windows and doors throughout your home and this is rare for the current market, you want to know so you can emphasize this! If the furnace is old but still in great shape, you may want to spend your money on other areas as old doesn’t mean bad.
  3. Paint. The first place most people begin to freshen up a property is with a nice paint job. If you aren’t seasoned at painting- CALL A PRO. It’s not uncommon to spend a couple hundred dollars per room getting a color change to something more neutral. If you already have neutral colored walls, the price can go down by just painting the same color a single coat rather than two coats to change the color. Cleaning the trim is always a great idea. If you clean the doors and trim it’s likely you will see that they only need touched up with paint rather than completely repainted. This can save you several hundreds of dollars. In the end, the home can completely transform in appearance, thus value.
  4. Touch it up. Though there are some things in housing markets that fluctuate in and out of popularity and favor, some things stay the same. Everyone seems to want a nice kitchen with lots of cabinet space. Then off to the bathrooms- if the bathrooms look modern, many other things won’t be questioned. Next is closet space. Is there enough room for expansion or is what they get all there is to be had? Finally, yard maintenance. Are there bare spots in the yard from the family dog repeatedly using the same spot to relieve themself? Have the kids decided to dig for gold at the end of your patio? These are places to focus on. Don’t assume that just because you’ve grown used to seeing things like this, it means a prospective buyer will- because they won’t. If you don’t show you’ve put things back together on the outside, they can only assume you haven’t done proper maintenance on the inside.
  5. Keep it bright and light. When repainting, be sure to choose light colors that reflect light. This gives appearance of a larger space rather than a cave-like atmosphere. Clean the walls and floors and get rid of any items that aren’t completely necessary. The less there is to clutter the scene, the more open the space appears to be and the more square footage shows rather than is covered up thus not usable. Using plants to give a feeling of outdoor freshness is great because it provides a feeling of outdoor spaciousness.
  6. Keep it together. Starting with the curb appeal we have already touched on bare spots in the laws. What about trimming the trees? Have you really looked at the bushes lately? Is a good window cleaning in order. Making a good checklist of items that you would like to get a handle on is always the place to begin. It’s just so easy to get sidetracked by a beautiful day or spend all of your time on one project and overlook another. The checklist will help keep things in line. If a bush or two have died- dit it up! Just remember to not leave a dirt pile in its place. Decorative rock or even mulch is an affordable way to enhance any part of a landscaped yard.
  7. Seasonal maintenance is different than weekly maintenance. Picking up doggie poop and blowing off the leaves from your air conditioner unit are completely separate priority items. Check out our nice list of winter maintenance duties you may want to see in our Winter Maintenance Time article. Be sure to think in both short and long term when completing maintenance. Wind up the hoses, clean out the fire pit, pick up the branches, what ever it takes to make the yard look like a pleasing place to spend time.

Do what you can to step outside of your daily life to see what is actually around you rather than what you’ve built your home around you to become. Everyone will see the property differently from you, to your friends and family, to professional contractors, to a prospective homebuyer. Take the help when it comes, stay positive on the experience and remember that everyone gets stressed doing this phase of property sales. It’s normal and it will all be a memory soon if it’s done right. Make the best of it!

WINTER MAINTENANCE TIME!

As we wrap up the first week of the new year, Winter is in full swing with only a couple of months to go before we start hearing the sweet sound of love-birds chirping in the back yard. Until then, IT’S COLD OUT! While the birds fly south for the winter, we stay hunkered down in our homes to stay nice and toasty and we’ve made a winter home maintenance checklist so you can make sure you stay that way!

Furnace: First thing first, have you had your furnace checked in the last few years? It’s always a great idea to keep up on preventative maintenance on the main thing your family counts on to keep warm this winter. Many companies will come out and do an inspection for free, so check it out and see what you can come up with. Finding out too late is how things get expensive quickly. While you’re in the area, you may as well flush and insulate your hot water tank. Additional insulation can save big bucks in the long run. Typically not far from your water tank may be a sump pump. Checking this is as simple as pushing the trigger with a yard stick or broom handle. Making sure your pump is running properly can save thousands.

Windows and Doors: Over the summer months, it’s common for us to take off our wet and muddy shoes and boots at the door. In time, this can deteriorate the doorjamb sill allowing air to leak in. If replacing the wood isn’t a short term option, a quick simple fix for this can be to put in new weather stripping. Just screw, glue, or nail in the rubber to the door and the cold air will stay where it belongs- OUT SIDE. Windows can be a bit trickier. Most times, when a window is leaking air it’s glazing has dried up and needs replaced. This can be replaced with caulk which will seal the glass back to the sash. When you have air leaking from the bottom or sides near the window frame or sill, your options lessen. You can still use weather stripping to slow the wind from coming in, but it may look unsightly. When your frame is leaking, it may be time for some more serious repairs. Experts can replace windows without damage to your siding and walls, so it’s best to leave it to them.

Gutters: We’ve all seen the ice spears hanging off of homes in the wet and freezing cycle of the winter months. As they may very well be beautiful, they are extremely dangerous. Nearly 200 people per year are killed by falling ice. This number can be eliminated by simply cleaning out your gutters so the cold rain and sleet can flow freely to your downspout. Don’t get speared by falling ice!

Ice Expands: Most of us know that when water freezes, it expands. The best example of this is seeing our beautiful outdoor pots crack and break during a surprise freeze. Bringing them in to the garage or a shed is a great way to keep those pots safe from getting below 32 degrees. By simply taking them out of the brisk wind, the temperature is more likely to stay high enough to not freeze through. Also, bringing your hose in or at very least disconnecting it from the house could save you hundreds of dollars in repair bills on frozen and burst indoor piping. Lastly, don’t forget about furniture and tools. As they will certainly survive a few years with no show of wear, ultimately paint will chip off, wood will crack, upholstery will tear, and metal will rust in the harsh winter conditions.

The Small Things That Make it: There are a few things that commonly get overlooked until it’s too late and are more of an annoyance than anything. Have you stocked up on road salt? We’ve all slipped and slid around the driveway or sidewalk heading out to the car or for the mail and wished we had salted. The worst is when we finally go to salt the pavement and we’ve run out of salt. It’s not expensive and it’s certainly worth the purchase. How about when you go to the garage for that salt bag and the light burns out… Been there. Replacing the bulbs every couple of years is not expensive and can save a future moment of expletives in front of the family doggie. A big one for me currently is our humidifier. We had a house humidifier installed on our furnace several years ago but never thought to maintain it. The filter can be replaced or simply cleaned for those as frugal as me.

2020 Marketing Trends Coming for the Housing Market

With the new decade here, it’s time again to bring you up to speed on the upcoming marketing trends of 2020 and beyond. Here at PAAR Marketing Center we are keeping a close eye on marketing trends and diligently watching analytics to best predict how marketing trends of tomorrow will shape how we structure our next ads.  

Acting on marketing trends will allow you to … 

  • Keep up with the way your consumers shop and research your properties and listings (and those of your competitors’)
  • Stay up to date with changes in market behavior and priorities
  • Keep you ahead of the curve in terms of knowing who your target audience is and what they look for in listings
  • Stay relevant in your targeted areas and among your competitors (now and in the long run)

We are leading our teams in the direction of content marketing for 2020. The cost of content marketing such as facebook posts and shares, blog article posting and interactive analog media can be at least to 62% less than outbound marketing. This direct action generates three times as many leads as well. Small businesses with blogs generate 126% more leads than those without blogs and rakes in conversion rates six times higher than other methods. 

615 million devices now use social media ad blockers. This means when you purchase an ad with a social media platform, people who may want to see your product are opting out of seeing your ad due to the overwhelming sea of spam.

The most effective means of directly communicating with your buyers is by being in the place they are looking. Where are they looking? Obviously, people are looking in the convenience of the palm of their own hands at unprecedented levels. But how is your listing going to be seen in the endless vastness of the internet? The answer is in the direct listing. 

Don’t give the opportunity for them to see the other listers through the use of placing a QR Code on your print ads. Our studies have shown that agents want to be exclusive and the best means of isolating your ads from the others and still being seen is through smaller print ads that are digitally linked to larger fully informative web pages. This eliminates the possibility of being ad blocked and utilizes the best ad space for the money. QR Codes make direct linking possible to any web page or website where real estate is endless. Learn more about QR Code marketing here.

The Regional Numbers Have Spoken.

Of the approximately 3,100 Regional MLS Members, eleven of the top 25 sellers are in the Peoria area. Of those eleven REALTORS®, SEVEN OF THEM USE THE 309MLS as a primary source for advertising. THE TOP .04% OF REGIONAL MLS MEMBERS KNOW THE VALUE OF 309MLS MAGAZINE. 

The value of a printed ad is changing and becoming more available to any location that has a persons physical presence. For the people who already utilize a printed advertisement, you may already know that you benefit from specific target advertising, consistency in public view, and perhaps most importantly- direct communication to those over 30yrs. In a sea of ignored digital banner ads, how do you become noticed? Marketing teams across the world work tirelessly to create, test, and implement solutions to this question. The answer is consistently coming back to targeted print ads.

When regional market numbers speak as loudly as they are, it can’t be ignored that those who are selling more locally, are utilizing printed ads. There’s no mystery, only mastery. Printed advertisements are making the largest assist in generating sales.  Printed advertisements are proven to be more trusted by consumers than a digital ad. In the Marketing Sherpa chart below, you’ll see that in a sales setting, printed advertisements outperform digital banner ads and social media ads combined.

MarketingSherpaChart

The reasons are quite simple and completely understandable. We, as people, are 70% more likely to recall the brand of a printed advertising than a digital one. Printed advertisements involve more emotion during the interaction of turning and feeling the pages. There is a great deal of disconnection with digital as only sight is involved. There is no argument that people simply engage differently with print than with digital. Only the people who are interested in the subject will be picking up the printed ad. We won’t be seeing off-subject advertising in printed ads. With digital ads, the algorithms allow for all of a persons interests to pop up, not just the on-subject ads. Printed advertising also lasts longer. Once it’s printed, it’s a tangible and physical part of the world around us. Digital ads are posted and removed by the platform once the money is spent.

The best part about utilizing a printed advertisement in your advertising campaign is that you can combine the subject-targets advertisement with a direct link to a specific web page which gives the best of both worlds. For more information on this process, please view our post on Staying Ahead of the Marketing Trends for 2020. This provides the emotional value and on-brand targeting of a smaller printed ad with a direct link of information to your product and brand.

 

Real Estate Market Recession in 2020?

Looking forward to 2020, the real estate market will be an interesting watch.

Experts have predicted a recession in 2020 and have also pushed one back as far as 2021. So far we have yet to see this affect the housing market in recent years and honestly, it isn’t likely to fluctuate much even in the event of a recession. If you get used to the fact that a recession is always coming, you’ll realize that it’s just another day in the grind and we will keep pushing forward to make the best of where we are (which is pretty good).

So how can realtors protect and prepare in the event that we are in fact heading toward a recession?

Keeping an eye out for sellers who are more motivated is a great way to keep things in line with fundamentals. Listing prices are always negotiable and everyone likes free stuff. Maybe the yard has nice acreage and the riding mower is something the buyer hasn’t purchased yet. Appliances are a pain to move in and out making them a great means of bartering. Drapery and other house fixtures can also be something easily added into a deal as many home sellers are going to plan on changing their motif anyway. Everyone wins!

Check other markets that are relevant and fairly close by. If you drive an hour and a half to a great find, what’s a little more time invested in a deal you shouldn’t pass? When doing this, keep in mind that real estate markets shift and are not the same from neighborhood to neighborhood, so you can be sure they are different from town to town.  Do the necessary research and bring a creative edge to the selling market that locals may have overlooked. Make time to see their home turf in a light that is enticing to others but perhaps taken for granted by those who see it every day. How is the local dining? What is the historic value of surrounding communities within driving distance? Are the sunsets especially viewable in the area? Anything can be a selling point if it’s viewed as valuable. Understanding the treasures of an area from every perspective is a creative way to drawing the perfect buyer.

Standing clear of listing pitfalls such as bidding wars and clients who aren’t quite ready to swallow the bite on their fork are both ways to make life simpler in trying times. Inexperienced homebuyers who are looking for a quick home flip may be under fire from places they never saw coming. That leaves you to do homework for them that should have been done before they even called you. Help them understand that they need to be prepared for what is in store by investing in a dilapidated home with expectations of making a good profit. Sometimes not selling a property to a client can create a stronger bond than selling them something they aren’t ready for. Never be afraid to steer the situation away from a deal that appears to be putting you or your client at a disadvantage.

The great news is that home sellers and homebuyers have little to worry about in the event of a recession.

Property values have fluctuated very little in three of the past four recessions. With new rules and regulations in place, there is much more shielding to prevent the housing market from being affected on a great scale like it was in 2008. (Seems we aren’t interested in losing everything twice) This still won’t entice clients if you don’t tell them that they’ll be just fine with quality assistance. Reassure yourself and them that you’ll stand by them with your reputation. Keep pushing forward and remember that your local area association of REALTORS is always here to help.

Are You Staying Ahead of Real Estate Marketing With This 2020 Trend?

REALTOR SIGN.jpg

Let’s take a look at what’s going here in the world of Real Estate marketing for 2020. There is a very serious tool in selling and marketing available and it’s catching on quick. The tool we’re talking about is the QR Code. We see them on concert tickets, in the airport, on contractor vehicles, bus stops, heck – these things are EVERYWHERE!

So what is a QR Code? It’s really not complicated at all. A QR Code is a symbol made up of  tiny squares that is scannable on any smartphone camera which can take you to a specific website of your choosing. That’s it. It’s faster than typing a URL into your browser, it’s more informative than any ad can hope to be with the given space, and it’s fully customizable for any use – INCLUDING REAL ESTATE!

These coded symbols are so easy to use and have the potential to contain every listing you have within your company, individually or collectively. They are not expensive to utilize and you can reuse the same one as many times as you like. QR Codes are helping Realtors and agents inform homebuyers, renters, commercial buyers and land purchasers about every detail of the property in a MINIMAL AMOUNT OF SPACE!

There really is no down side to utilizing this affordable and efficient means of advertising. It makes your printed ad snippet instantly become a fully digital and full color information center held in the palm of a potential buyers hand. In the digital age of marketing and selling, you have to stay ahead of the curve. Staying ahead means getting in early and knowing what is happening next in your professional field, and you can believe QR Codes are hitting our selling markets in 2020.

8 Powerful Ways A Real Estate Magazine Entices People and Helps You Sell

8-Powerful-reasons-real-estate-magazine-entices-pople-and-helps-you-sell

*from agentdrive.com

There are at least 8 good reasons why agencies shouldn’t abandon print advertising in real estate magazines. Customer acquisition is not such an easy undertaking, so every real estate agent needs all marketing channels working to the fullest on seamlessly showcasing properties. Turns out that print advertising does its bit pretty well.

8 CRUCIAL BENEFITS OF PRINT ADVERTISING IN A REAL ESTATE MAGAZINE

Here’s how the Association of Magazine Media explains the unique selling proposition of magazines:

magazine media

While many real estate agencies have focused their advertising efforts online, a real estate magazine still keeps its stance as an essential part of the agents advertising campaign.

1) Less competition and more personality for your properties

An online world, where real estate agents are fighting over the same keywords to get ranked higher organically, is a very tough world. So many factors are out of their control. Besides, it really takes time to build a decent online presence so customers can easier find your properties online.

Likewise, online advertising is quite a challenge. As today’s Internet users are bombarded with hundreds of ads on almost every site they visit. They stopped paying attention to those ads long ago and even if your advert is right in front of them, they don’t see it – not consciously. Add to this strong competition, and you’ll have at least 2 good reasons why online advertising may not live up to your expectations.

With that in mind, printed real estate magazine advertising has a huge benefit in that it provides you with much larger room for your properties to shine bright, and often at a much lower price. This makes real estate magazine advertising affordable to local agents, too.

2) Branding the unique lifestyle that your properties embody

Print ads are just excellent to showcase your brand meaningfully. You can easily stress the key benefits and values your properties deliver to home-buyers.

Placing your listings in a real estate magazine also means people get the right brand image of your agency. You’re avoiding negative outside influences as it often happens with ads in local newspapers (you’d hardly want your beautiful properties to be associated with concrete works just because this ad is published next to yours). The real estate magazine eliminates all of this altogether, giving you full ownership over how you want to display your listings.

It also turns out that real estate magazines are irreplaceable if you want to gain the reputation of a trustworthy and knowledgeable real estate agent. Isn’t that what you struggle to achieve all the time?

See how easily magazine media outperforms the rest? Not only you have the opportunity to support your brand, but you can also keep customers happy by offering them alternative formats, and not just online ones.

3) Real estate magazine is a tangible and credible asset

There’s something quite exciting about holding a beautiful magazine full of gorgeous properties, flipping through the pages, exploring them all and marveling at all those wonderful listings you have to offer.

That’s how it works – people are impressed with what they see. They also tend to take print ads as more legitimate ones. Little wonder – online ads and popups can drive anyone crazy, not to mention they are may be misleading.

On the contrary, print ad is tangible. People literally feel they can trust this ad and contact the agent at any time.

4) Fostering huge engagement

In online marketing it’s so hard to cut through all the noise. You only have a few seconds to spark interest in your properties. If you failed, your website visitors just click away to find things that will fascinate them more. And so you lose your leads.

With magazines, it’s totally different. People actually read them, not just scan the headlines chaotically. The average time a person spends on reading a magazine, be it a printed or digital one, is simply huge.

That’s quite eye-opening, right? These are the numbers every online marketer can just dream of.

5) Long-lasting exposure to properties – and excitement too

Yet another benefit you have from being promoted in a real estate magazine is a long life to your ads. Your online ads, regardless of how effective they may be now, easily get lost in the hustle and bustle of Internet banalities, never to be seen again.

On the contrary, a real estate magazine will stay in offices and homes for months, if not years. It will continue bringing you leads long after its publication, always reaching new people and telling them about your services.
It also turns out a real estate magazine is the best media to create positive emotions and build genuine, warm relationships with your audience.

6) Huge advertising effect in conjunction with a digital edition

A modern real estate magazine usually exists both in print and online. So basically, you still get online exposure, just this time it’s backed up by beautiful print publication distributed across the whole variety of venues.

You also get a wonderful opportunity to boost its circulation by promoting the digital edition among your own audience. Your fans and followers will like and share it, and go to your website to find out more, and guess what that means? That’s right, a strong positive impact on your SEO rankings because Google favors websites with a lot of attention and traffic from social media very much.

7) Reaching wider audiences at a lower cost

A real estate magazine is a perfect opportunity to make the most of your ad campaign at a shared cost.

Add to this that print magazines are an excellent way to reach niche markets which are quite hard to target online, e.g. some of the older generations, and you’ll open a whole new pool of ad opportunities.

8) Perfect for marketing luxury properties

If you happen to sell high-end properties, a branded real estate magazine is an invaluable tool. Carefully dropped in just the right places, it does nothing less than actually sells your properties, all the time.

In the luxury marketplace, print magazines are a must. Stunning photography together with powerful content prove to signal so much more quality of your work than just MLS copy.

So for every agent promoting the finest properties to the market, a branded real estate magazine in print is a particularly effective tool to dominate the local market.

Moreover, people, who you target as prospective high-end property buyers, actually want to read real estate magazines. As their income grows, so does their interest in print publications. In which case, you need to be ready to give them what they want.

Because so many agents just stopped investing in print advertising, it now turned into a tool that was once widespread to a tool signalling exclusivity. And that’s a perfect opportunity for you to fully capitalize on this.

Trying to answer the very first question in this post – does print advertising work for real estate – probably the best conclusion you can make is this.

Print real estate advertising is no panacea (like no media is, actually). It’s just the benefits it provides are still out there; they look different from what they did a decade ago, but every smart real estate agent working in a particular local area can still get a powerful positive impact on a business, stand out from the crowd and do an absolutely stellar job promoting properties via branded magazines.

WHY ADVERTISING IN MAGAZINES IS BENEFICIAL

33713929 - man reads magazine
*from imagine-express.com

It’s no secret that the digital age has become increasingly integrated into our daily routine, even 10 years after the first iPhone was released. We are capable of doing our work, communicating globally, and reading publications electronically almost anywhere.

While technology continues to develop and become more intertwined with our everyday lives, people continue to remain tactile. People love to physically hold or touch something. As a matter of fact, the Nielson survey shows a decline for the second year in a row of eBook sales and an increase in print sales. Our world is saturated with technology and digital advertisements. People are responding to this saturation with a renewed interest in print. There are a number of magazines published exclusively online, such as Past Magazine and Spin Magazine, but have recently begun providing print copies as well.

An increased interest in print advertising has followed this renewed interest in print publications. There are many ways your company can benefit from magazine advertisements, and we’ve listed a few below.

INSPIRED READERS

Magazines provide a wealth of information, inspiration, and creative ideas for readers. The information given to the reader may drive them to go out and visit stores/businesses and search online to find out more.

TARGETED AUDIENCE

Magazines are created to target niche audiences depending upon the topic or theme. This means advertisements within each spread are relevant to the content of the magazine. This guarantees your advertisements will be in front of a target audience that cares about products like yours, since the reader considers the magazine’s content important.

CREDIBILITY

Magazine content is more likely be trusted by the reader as they have picked out the magazine for themselves. Because of this, readers will also spend time reading through the advertisements and are more likely to trust their credibility. A survey conducted by MarketingSherpa revealed 82% of participants trusted printed advertisements such as newspapers and magazines the most when making a purchase decision.

THEY LAST

Unlike online content, magazines are more likely to last because they are a physical object. As consumers hold onto a magazine for an extended period of time, an advertisement continues working each time they pick up the issue. People will even save images and pages for inspiration or trade magazine issues with friends. Since magazines last, their content, ads included, leaves a lasting message.

FOCUSED ATTENTION

Printed materials capture the attention of the reader. If your audience is physically holding a copy of a magazine, they don’t have the opportunity to multitask on multiple forms of media. It is more likely that you will have their complete attention.

HIGH QUALITY

Typically, magazines present high quality images. This allows for the best representation of your product. Newspapers and direct mail are slightly less effective as they don’t provide the same portrayal for your advertisements.

It’s simple – magazines sell and their advertisements enhance ROI. With the numerous benefits, it is a no-brainer that print marketing works and it works well. As the popularity of magazines are back on the rise, it is a great time for companies to invest in print advertisements.

5 Marketing Trends to Watch for in 2019

2019

*from mediaspacesolutions.com

Autumn is upon us. I know this because Dunkin Donuts is selling their pumpkin donuts, which I happen to enjoy immensely, and which go very nicely with Starbuck’s Pumpkin Spiced Chai Latte.

But I digress…

For many marketers, autumn brings with it not only pumpkin-flavored barista items, but also a sense of urgency to figure out which marketing tactics they should be focusing on in the coming new year.

With only a few more months before the new year starts, we thought we’d look toward the future and discuss some of the upcoming marketing trends we are seeing for 2019.

Internet Watching Catches Up with TV Watching

Couple on sofa with TV remote

According to a recent study, the internet will catch up to TV in terms of number of hours watched. The study predicts people will spend 2.6 hours a day online and 2.7 hours watching television in 2019. This will cause marketers to rethink where their ad dollars go, many deciding to invest online instead of television ads.

Chatbots Will Become the Norm

2018 saw an explosion of websites using chatbots to engage customers, and we can expect even more of it in 2019. In fact, we think the novelty of chatbots will fade in the coming year and the tech will be seen as quite common, even expected. Chatbots will most likely become the first touchpoint for many consumers in 2019. Want to order a pizza? You’ll probably start using a chatbot. Want to book a hotel room or choose a mobile plan? Chatbots will let you do it, and all without the headache of having to download a native app.

Banner Ads Take A Last Breath?

The digital age has transformed the way brands and consumers interact. Not long ago, you could sell what you had through blatant advertising, but 2019 will see even more online surfers using ad blockers. This will force advertisers to optimize their content marketing and influencer marketing strategies. Banner ads will no longer cut it, brands will have to find creative ways to offer consumers real value.

Smart Speakers Will Become Even More Widely Used

Smart Speakers like Amazon’s Alexa, Google Home and Apple HomePod have become increasingly popular with consumers. In fact, 65% of consumers say they wouldn’t go back to life without their voice-controlled assistant.

So how will this effective marketing in the coming year?

We will likely see more online publishers embrace voice and publish audio content to these devices in an effort to land a spot on listener’s “Flash Briefing.” Also, we will likely see Amazon, Google and Apple monetize their content by allowing companies to buy and sell ad space.

Integrated Marketing Will Become Even More Relevant

We’ve been hearing for years that print is dead, and for years we have been having tremendous success using print for our clients. And, with so many marketers focusing on new digital trends, there will be even more space in print publications with which to make a splash.

We know of companies that went against the grain and chose to spend a little extra money to send print newsletters instead of email newsletters and they got tremendous results. Imagine in the age of HubSpot and MailChimp that someone could have such a successful campaign that hinges on an old-fashioned tactic.

Now we are not suggesting that you completely abandon digital marketing. On the contrary, we are saying that print is a powerful complement to your digital channels. With so many banner ads and email boxes filled with advertising, print marketing is a great way to break through the digital noise and be heard.