2020 Marketing Trends Coming for the Housing Market

With the new decade here, it’s time again to bring you up to speed on the upcoming marketing trends of 2020 and beyond. Here at PAAR Marketing Center we are keeping a close eye on marketing trends and diligently watching analytics to best predict how marketing trends of tomorrow will shape how we structure our next ads.  

Acting on marketing trends will allow you to … 

  • Keep up with the way your consumers shop and research your properties and listings (and those of your competitors’)
  • Stay up to date with changes in market behavior and priorities
  • Keep you ahead of the curve in terms of knowing who your target audience is and what they look for in listings
  • Stay relevant in your targeted areas and among your competitors (now and in the long run)

We are leading our teams in the direction of content marketing for 2020. The cost of content marketing such as facebook posts and shares, blog article posting and interactive analog media can be at least to 62% less than outbound marketing. This direct action generates three times as many leads as well. Small businesses with blogs generate 126% more leads than those without blogs and rakes in conversion rates six times higher than other methods. 

615 million devices now use social media ad blockers. This means when you purchase an ad with a social media platform, people who may want to see your product are opting out of seeing your ad due to the overwhelming sea of spam.

The most effective means of directly communicating with your buyers is by being in the place they are looking. Where are they looking? Obviously, people are looking in the convenience of the palm of their own hands at unprecedented levels. But how is your listing going to be seen in the endless vastness of the internet? The answer is in the direct listing. 

Don’t give the opportunity for them to see the other listers through the use of placing a QR Code on your print ads. Our studies have shown that agents want to be exclusive and the best means of isolating your ads from the others and still being seen is through smaller print ads that are digitally linked to larger fully informative web pages. This eliminates the possibility of being ad blocked and utilizes the best ad space for the money. QR Codes make direct linking possible to any web page or website where real estate is endless. Learn more about QR Code marketing here.

Real Estate Market Recession in 2020?

Looking forward to 2020, the real estate market will be an interesting watch.

Experts have predicted a recession in 2020 and have also pushed one back as far as 2021. So far we have yet to see this affect the housing market in recent years and honestly, it isn’t likely to fluctuate much even in the event of a recession. If you get used to the fact that a recession is always coming, you’ll realize that it’s just another day in the grind and we will keep pushing forward to make the best of where we are (which is pretty good).

So how can realtors protect and prepare in the event that we are in fact heading toward a recession?

Keeping an eye out for sellers who are more motivated is a great way to keep things in line with fundamentals. Listing prices are always negotiable and everyone likes free stuff. Maybe the yard has nice acreage and the riding mower is something the buyer hasn’t purchased yet. Appliances are a pain to move in and out making them a great means of bartering. Drapery and other house fixtures can also be something easily added into a deal as many home sellers are going to plan on changing their motif anyway. Everyone wins!

Check other markets that are relevant and fairly close by. If you drive an hour and a half to a great find, what’s a little more time invested in a deal you shouldn’t pass? When doing this, keep in mind that real estate markets shift and are not the same from neighborhood to neighborhood, so you can be sure they are different from town to town.  Do the necessary research and bring a creative edge to the selling market that locals may have overlooked. Make time to see their home turf in a light that is enticing to others but perhaps taken for granted by those who see it every day. How is the local dining? What is the historic value of surrounding communities within driving distance? Are the sunsets especially viewable in the area? Anything can be a selling point if it’s viewed as valuable. Understanding the treasures of an area from every perspective is a creative way to drawing the perfect buyer.

Standing clear of listing pitfalls such as bidding wars and clients who aren’t quite ready to swallow the bite on their fork are both ways to make life simpler in trying times. Inexperienced homebuyers who are looking for a quick home flip may be under fire from places they never saw coming. That leaves you to do homework for them that should have been done before they even called you. Help them understand that they need to be prepared for what is in store by investing in a dilapidated home with expectations of making a good profit. Sometimes not selling a property to a client can create a stronger bond than selling them something they aren’t ready for. Never be afraid to steer the situation away from a deal that appears to be putting you or your client at a disadvantage.

The great news is that home sellers and homebuyers have little to worry about in the event of a recession.

Property values have fluctuated very little in three of the past four recessions. With new rules and regulations in place, there is much more shielding to prevent the housing market from being affected on a great scale like it was in 2008. (Seems we aren’t interested in losing everything twice) This still won’t entice clients if you don’t tell them that they’ll be just fine with quality assistance. Reassure yourself and them that you’ll stand by them with your reputation. Keep pushing forward and remember that your local area association of REALTORS is always here to help.

Are You Staying Ahead of Real Estate Marketing With This 2020 Trend?

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Let’s take a look at what’s going here in the world of Real Estate marketing for 2020. There is a very serious tool in selling and marketing available and it’s catching on quick. The tool we’re talking about is the QR Code. We see them on concert tickets, in the airport, on contractor vehicles, bus stops, heck – these things are EVERYWHERE!

So what is a QR Code? It’s really not complicated at all. A QR Code is a symbol made up of  tiny squares that is scannable on any smartphone camera which can take you to a specific website of your choosing. That’s it. It’s faster than typing a URL into your browser, it’s more informative than any ad can hope to be with the given space, and it’s fully customizable for any use – INCLUDING REAL ESTATE!

These coded symbols are so easy to use and have the potential to contain every listing you have within your company, individually or collectively. They are not expensive to utilize and you can reuse the same one as many times as you like. QR Codes are helping Realtors and agents inform homebuyers, renters, commercial buyers and land purchasers about every detail of the property in a MINIMAL AMOUNT OF SPACE!

There really is no down side to utilizing this affordable and efficient means of advertising. It makes your printed ad snippet instantly become a fully digital and full color information center held in the palm of a potential buyers hand. In the digital age of marketing and selling, you have to stay ahead of the curve. Staying ahead means getting in early and knowing what is happening next in your professional field, and you can believe QR Codes are hitting our selling markets in 2020.

8 Powerful Ways A Real Estate Magazine Entices People and Helps You Sell

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*from agentdrive.com

There are at least 8 good reasons why agencies shouldn’t abandon print advertising in real estate magazines. Customer acquisition is not such an easy undertaking, so every real estate agent needs all marketing channels working to the fullest on seamlessly showcasing properties. Turns out that print advertising does its bit pretty well.

8 CRUCIAL BENEFITS OF PRINT ADVERTISING IN A REAL ESTATE MAGAZINE

Here’s how the Association of Magazine Media explains the unique selling proposition of magazines:

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While many real estate agencies have focused their advertising efforts online, a real estate magazine still keeps its stance as an essential part of the agents advertising campaign.

1) Less competition and more personality for your properties

An online world, where real estate agents are fighting over the same keywords to get ranked higher organically, is a very tough world. So many factors are out of their control. Besides, it really takes time to build a decent online presence so customers can easier find your properties online.

Likewise, online advertising is quite a challenge. As today’s Internet users are bombarded with hundreds of ads on almost every site they visit. They stopped paying attention to those ads long ago and even if your advert is right in front of them, they don’t see it – not consciously. Add to this strong competition, and you’ll have at least 2 good reasons why online advertising may not live up to your expectations.

With that in mind, printed real estate magazine advertising has a huge benefit in that it provides you with much larger room for your properties to shine bright, and often at a much lower price. This makes real estate magazine advertising affordable to local agents, too.

2) Branding the unique lifestyle that your properties embody

Print ads are just excellent to showcase your brand meaningfully. You can easily stress the key benefits and values your properties deliver to home-buyers.

Placing your listings in a real estate magazine also means people get the right brand image of your agency. You’re avoiding negative outside influences as it often happens with ads in local newspapers (you’d hardly want your beautiful properties to be associated with concrete works just because this ad is published next to yours). The real estate magazine eliminates all of this altogether, giving you full ownership over how you want to display your listings.

It also turns out that real estate magazines are irreplaceable if you want to gain the reputation of a trustworthy and knowledgeable real estate agent. Isn’t that what you struggle to achieve all the time?

See how easily magazine media outperforms the rest? Not only you have the opportunity to support your brand, but you can also keep customers happy by offering them alternative formats, and not just online ones.

3) Real estate magazine is a tangible and credible asset

There’s something quite exciting about holding a beautiful magazine full of gorgeous properties, flipping through the pages, exploring them all and marveling at all those wonderful listings you have to offer.

That’s how it works – people are impressed with what they see. They also tend to take print ads as more legitimate ones. Little wonder – online ads and popups can drive anyone crazy, not to mention they are may be misleading.

On the contrary, print ad is tangible. People literally feel they can trust this ad and contact the agent at any time.

4) Fostering huge engagement

In online marketing it’s so hard to cut through all the noise. You only have a few seconds to spark interest in your properties. If you failed, your website visitors just click away to find things that will fascinate them more. And so you lose your leads.

With magazines, it’s totally different. People actually read them, not just scan the headlines chaotically. The average time a person spends on reading a magazine, be it a printed or digital one, is simply huge.

That’s quite eye-opening, right? These are the numbers every online marketer can just dream of.

5) Long-lasting exposure to properties – and excitement too

Yet another benefit you have from being promoted in a real estate magazine is a long life to your ads. Your online ads, regardless of how effective they may be now, easily get lost in the hustle and bustle of Internet banalities, never to be seen again.

On the contrary, a real estate magazine will stay in offices and homes for months, if not years. It will continue bringing you leads long after its publication, always reaching new people and telling them about your services.
It also turns out a real estate magazine is the best media to create positive emotions and build genuine, warm relationships with your audience.

6) Huge advertising effect in conjunction with a digital edition

A modern real estate magazine usually exists both in print and online. So basically, you still get online exposure, just this time it’s backed up by beautiful print publication distributed across the whole variety of venues.

You also get a wonderful opportunity to boost its circulation by promoting the digital edition among your own audience. Your fans and followers will like and share it, and go to your website to find out more, and guess what that means? That’s right, a strong positive impact on your SEO rankings because Google favors websites with a lot of attention and traffic from social media very much.

7) Reaching wider audiences at a lower cost

A real estate magazine is a perfect opportunity to make the most of your ad campaign at a shared cost.

Add to this that print magazines are an excellent way to reach niche markets which are quite hard to target online, e.g. some of the older generations, and you’ll open a whole new pool of ad opportunities.

8) Perfect for marketing luxury properties

If you happen to sell high-end properties, a branded real estate magazine is an invaluable tool. Carefully dropped in just the right places, it does nothing less than actually sells your properties, all the time.

In the luxury marketplace, print magazines are a must. Stunning photography together with powerful content prove to signal so much more quality of your work than just MLS copy.

So for every agent promoting the finest properties to the market, a branded real estate magazine in print is a particularly effective tool to dominate the local market.

Moreover, people, who you target as prospective high-end property buyers, actually want to read real estate magazines. As their income grows, so does their interest in print publications. In which case, you need to be ready to give them what they want.

Because so many agents just stopped investing in print advertising, it now turned into a tool that was once widespread to a tool signalling exclusivity. And that’s a perfect opportunity for you to fully capitalize on this.

Trying to answer the very first question in this post – does print advertising work for real estate – probably the best conclusion you can make is this.

Print real estate advertising is no panacea (like no media is, actually). It’s just the benefits it provides are still out there; they look different from what they did a decade ago, but every smart real estate agent working in a particular local area can still get a powerful positive impact on a business, stand out from the crowd and do an absolutely stellar job promoting properties via branded magazines.

WHY ADVERTISING IN MAGAZINES IS BENEFICIAL

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*from imagine-express.com

It’s no secret that the digital age has become increasingly integrated into our daily routine, even 10 years after the first iPhone was released. We are capable of doing our work, communicating globally, and reading publications electronically almost anywhere.

While technology continues to develop and become more intertwined with our everyday lives, people continue to remain tactile. People love to physically hold or touch something. As a matter of fact, the Nielson survey shows a decline for the second year in a row of eBook sales and an increase in print sales. Our world is saturated with technology and digital advertisements. People are responding to this saturation with a renewed interest in print. There are a number of magazines published exclusively online, such as Past Magazine and Spin Magazine, but have recently begun providing print copies as well.

An increased interest in print advertising has followed this renewed interest in print publications. There are many ways your company can benefit from magazine advertisements, and we’ve listed a few below.

INSPIRED READERS

Magazines provide a wealth of information, inspiration, and creative ideas for readers. The information given to the reader may drive them to go out and visit stores/businesses and search online to find out more.

TARGETED AUDIENCE

Magazines are created to target niche audiences depending upon the topic or theme. This means advertisements within each spread are relevant to the content of the magazine. This guarantees your advertisements will be in front of a target audience that cares about products like yours, since the reader considers the magazine’s content important.

CREDIBILITY

Magazine content is more likely be trusted by the reader as they have picked out the magazine for themselves. Because of this, readers will also spend time reading through the advertisements and are more likely to trust their credibility. A survey conducted by MarketingSherpa revealed 82% of participants trusted printed advertisements such as newspapers and magazines the most when making a purchase decision.

THEY LAST

Unlike online content, magazines are more likely to last because they are a physical object. As consumers hold onto a magazine for an extended period of time, an advertisement continues working each time they pick up the issue. People will even save images and pages for inspiration or trade magazine issues with friends. Since magazines last, their content, ads included, leaves a lasting message.

FOCUSED ATTENTION

Printed materials capture the attention of the reader. If your audience is physically holding a copy of a magazine, they don’t have the opportunity to multitask on multiple forms of media. It is more likely that you will have their complete attention.

HIGH QUALITY

Typically, magazines present high quality images. This allows for the best representation of your product. Newspapers and direct mail are slightly less effective as they don’t provide the same portrayal for your advertisements.

It’s simple – magazines sell and their advertisements enhance ROI. With the numerous benefits, it is a no-brainer that print marketing works and it works well. As the popularity of magazines are back on the rise, it is a great time for companies to invest in print advertisements.

August 10 Central IL Homes Guide – AVAILABLE ONLINE!

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FRONT COVER SPOTLIGHT

Tim Weir of Henderson-Weir Agency presents this simply gorgeous, majestic brick and cedar sided ranch home with dramatic vaulted ceilings. This home has plenty of other characteristics and features. Link for more information and photos inside on page 7.

5 Advantages of Magazine Advertising You Shouldn’t Miss

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*from MarketingWit.com

Advertising is an important part of everyday sales and exposure when it comes the services and products distributed by a company. Without it, companies and franchises wouldn’t have an outlet of promoting what it is they are trying to sell and enhance in terms of widening their reach and existence in the market. You have to understand that advertising requires planning with regard to packaging and timing, because audiences rely on certain services and products based on events and seasonal requirements. Magazines tap into a niche audience where designer brand companies and other sponsors of this type of media in print, know that by putting up ads in these pages they’re targeting an audience of a selective kind.

What Are the Advantages of Advertising in Magazines
The benefits of magazine advertising are aplenty since advertising techniques are designed in such a way where the audience is the primary and obvious focus. Who buys magazines? They see it as a medium that businessmen and women, well-off people and young adults buy on a regular monthly basis, because they can afford to, since there is something appealing about the magazine that draws them to it. Advertisement exposure scores big ones when it comes to magazines because there are people who buy them and can afford to splurge on what it is they come across. It benefits the advertisers because they’re being looked upon by those who live lifestyles that require them to if not indulge lavishly, at least do so on an occasional basis.
Reach
A magazine has considerable reach either globally, nationally, regionally, or locally, appealing to a fan following that is ready to buy/subscribe to these reads be it monthly or every quarter. You can expect a cornucopia of different people buying your magazine, with the hope that your ads are something they will pause to look through and at least mull over subconsciously if not make a conscious decision on the spot.
Attractive Display
The advantage of magazine advertisements is the fact that ads can look realistic and can jump out at readers, because of their glossy detailing and show of colors that calls for attention. Readers don’t have a choice but to notice these well-placed ads that cover a whole page spread or run for successive pages in a connective order. Marketing well put together ads that surpass the ordinary and mediocre, will have audiences enthralled at what they see, with a high possibility of them being your number one consumers.
Events
No matter what event date is fast approaching, magazines know that the focal point lies now in brands and services that will give consumers a reason to attain these depending on what lies ahead. Be it weddings, award functions, anniversaries, season sales or vacation getaways, magazines know how and when to release these very advertisements depending on their sponsors’ needs.
Audience Selection
Not all magazines will have random ads splashed across their pages, especially those with big names in the business. It is a well-planned strategy of assigning only certain kinds of issues with the right sponsors. For example, youth magazines will have affordable services / products from brand houses; fashion magazines will have expensive jewelry and clothes from well-known designers around the world, and so on. It’s a selling point strategy because you know exactly what kind of people are reading that issue and looking into your ad selections.
Shelf Life
It is true that a lot of people collect magazines therefore lengthening the lifespan of an ad, which is one of the many objectives of advertising. It gives it the benefit to be looked upon again and again.
Interested in advertising in the Central Illinois Homes Guide? Greater Peoria’s must-have home hunting companion for the last 35 years? Give us a call at 309.688.6419, email us at centralillinoishomesguide@gmail.com, or click here to place your ad, in Advertiser’s Corner!

July 13 Central Illinois Homes Guide Available Online!

Celebrating 35 years! The July 13 Central Illinois Homes Guide is available online.

Inside feature article: Your Ideal Vacation Home, According to your Zodiac Sign! (page 9)

Front Cover Spotlight: Carol Urish of Jim Maloof/REALTOR presents this beautiful, private, quiet estate on nearly 1.5 acres in the heart of Morton. This home has many unique features including an in-ground pool. Link for more information and photos inside on page 7.

Back Cover features homes listed by: Laura Booher – Century 21 Lincoln National Realty, Deb Miller – Jim Maloof/REALTOR, and Ryan Cannon – RE/MAX Traders Unlimited

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June 1 Central Illinois Homes Guide – Available Online!

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Wendy Kolbus of RE/MAX Traders Unlimited presents this spectacular masterpiece with golf views, beautifully landscaped privacy, and casual luxury. This home has so much to offer. Link for more information and photos inside on page 7.

Also Inside:

Details about the PAAR CARES Foundation Charity Golf Outing. Please help support the community through fundraising. More details found on page 10.