Let’s take a look at what’s going here in the world of Real Estate marketing for 2020. There is a very serious tool in selling and marketing available and it’s catching on quick. The tool we’re talking about is the QR Code. We see them on concert tickets, in the airport, on contractor vehicles, bus stops, heck – these things are EVERYWHERE!
So what is a QR Code? It’s really not complicated at all. A QR Code is a symbol made up of tiny squares that is scannable on any smartphone camera which can take you to a specific website of your choosing. That’s it. It’s faster than typing a URL into your browser, it’s more informative than any ad can hope to be with the given space, and it’s fully customizable for any use – INCLUDING REAL ESTATE!
These coded symbols are so easy to use and have the potential to contain every listing you have within your company, individually or collectively. They are not expensive to utilize and you can reuse the same one as many times as you like. QR Codes are helping Realtors and agents inform homebuyers, renters, commercial buyers and land purchasers about every detail of the property in a MINIMAL AMOUNT OF SPACE!
There really is no down side to utilizing this affordable and efficient means of advertising. It makes your printed ad snippet instantly become a fully digital and full color information center held in the palm of a potential buyers hand. In the digital age of marketing and selling, you have to stay ahead of the curve. Staying ahead means getting in early and knowing what is happening next in your professional field, and you can believe QR Codes are hitting our selling markets in 2020.