THE KEY TO GETTING SELLER LISTINGS: JUST LISTED AND JUST SOLD REAL ESTATE POSTCARDS

The Key to Effective Real Estate Postcards

*from quantumdigital.com

Learn how to use postcards to get the word out about open houses, new listings, and sold homes

When it comes to promoting your business, you’ve probably heard this advice: “just be out there!” Everybody seems to have plenty of ideas of how business owners should grow and succeed, but actually putting those ideas to practice in a well thought out way can be challenging. Since there is an increasingly large number of businesses out there, it’s growing more difficult for realtors and other small business owners to stand out and thrive. One must try to be as creative as possible.

In order to get the desired outcome from a marketing strategy, you must get to know your clients and have them recognize and trust your brand. In the real estate business, there are specific best practices to follow for more successful listings and closings.

Smart realtors have learned how to use just listed and just sold real estate postcards to frequently reach out to their farming areas. So, before you start sending just listed, just sold, or open house real estate postcards, there are certain steps to follow in your campaign in order to become the new go-to neighborhood real estate agent.

This comprehensive guide will teach you how to use just listed and just sold real estate postcards to reach out to targeted prospects.

Focus on a Specific Neighborhood 

First and foremost, you must choose the right neighborhood in which your real estate business has the most potential to grow. Your efforts might be in vain if the neighborhood you choose to mail real estate postcards to is not the best one in which to invest your attention and resources.

Be sure to carefully research the options out there and, according to your interests and budget, choose a neighborhood that best fits your goals. Be careful to consider the fact that direct mail is a long-term marketing technique. If you don’t see success immediately, the issue may not be that there are not enough transactions out there, but that buying or selling may not be on people’s radar yet for them to think of choosing you. Therefore, the neighborhood you choose should be one that has the potential to satisfy your long-term entrepreneurial goals.

Become a Good Neighbor

People are usually more comfortable with things that are familiar. It makes people feel safe, connected, and offers a certain amount of reassurance. Putting a family home for sale or considering a home purchase is usually one of the most intimate and life defining moments. Beyond the success of buying or selling, people seek the feeling of comfort, trust, and support throughout the whole process. As a realtor, this should be an objective in your business. The real estate business involves connecting with people in their homes, where clients have made large investments and seek your advice to ensure a stable future. To establish that kind of trust and closeness with members of a neighborhood, work to become a great neighbor. Being professional, honorable, and friendly can grow trust among those in your sphere of influence, and you can accomplish that by simply being a good neighbor.

Be Consistent In Your Postcard Marketing Technique

Once you have decided on a target neighborhood, it is time to commit and invest. You’ll get the most out of your investment in postcard marketing if you commit to being consistent. Simply sending a few postcards every once in awhile is typically not going to be enough to move the needle. Given that people receive many promotional materials all the time, you need to commit to sending postcards on a very regular basis to be recognized and remembered. Getting seller listings is a process that takes time to show results, which requires patience and persistence. A regular, trickling schedule of mail showcasing your success through new listings and sold homes will gain trust, build familiarity, and leave an impression for when that prospect needs your services. According to RISmedia, when a house goes up for sale in a given neighborhood, within the next six months there will most probably be two or three going up for sale as well. Real estate postcard marketing is without a doubt a long-term strategy.

Invest in Great Design

While it might be tempting to stick with the same old design you’ve been using for years, investing in great visual postcard design will help to establish your brand long-term and and make the most of your marketing investment. People sift through their mail on a regular basis, weeding out the “junk mail” from the marketing materials that grab their attention. Design can make the difference between someone simply throwing that postcard straight to the garbage or actually reading it and having an interest in it. Visuals are a great way to instantly get a prospect’s attention, and great design will steer them to take action.

Consider trying a clean and professional design. Postcards and other printed materials are a direct representation of you and your real estate business, and you want to always put your best foot forward. Include a nice head-shot, logo, and clean text to communicate your message. Investing in a great layout will be of benefit, particularly if you are showcasing big, expensive listings.

Perfecting Your Message

Spending time thinking through your messaging is an important step to be sure your call to action and main headline align with your goals. However, the balance is in keeping the message concise as well. People want to read something short and to the point, so do not go overboard with the details on the postcard. Your website is a better platform for paragraphs of information, so use the postcard to send them online for more information. Utilize the front and back of the card, but keep in mind to repeat your message on both sides to ensure they know what you do, no matter what side they look at first.

Consider establishing a slogan to use along with your real estate logo to leave an impression and communicate your service. Research other slogans for inspiration and get as creative as possible while still being informative. Adapt the slogan and the rest of the text to the audience you are addressing, and keep the writing style friendly, professional, and informative.

Use All Types of Postcards

  • The Open House Postcard – According to Examiner.com, the best way to promote an open house is by sending open house postcards. There is something about receiving a printed invitation to an event that makes the event seem more formal and also more personal. By using customizable postcards, you can make the recipient feel special. It’s also an opportunity for them to bring a friend that may be looking to buy a home nearby. People expect an open house to be a professional, yet friendly encounter, so make sure the postcard communicates this message. Don’t forget to state clearly why your guests should come to the open house event and mention any additional attractions the event might have to draw visitors. One creative idea is to organize a raffle or drawing, where every guest arriving can enter by simply showing their postcard invitation.
  • The Just Listed Postcard – Its main purpose, beyond the utility of promoting a new listing, is to make your business known in the neighborhood. So do not hesitate to send them to your farming area, even if many of them might not even hold an interest in buying a property at that moment. What is important in this process is that people get to see you are active and successful, which ultimately translates into long term confidence. Make sure to include the best pictures of the property. Pictures can speak for themselves, allowing you to keep the writing to a minimum.
  • The Just Sold Real Estate Postcard – Some might wonder about the purpose behind sending just sold postcards, given that the property is already sold. Celebrating your victory and making this a community event is a great way of promoting your real estate business. It shows people that the market is hot and you’re selling properties. Just sold real estate postcards can be also be viewed as an indirect testimonial from the owners who chose you as their realtor. Since you and the seller are celebrating, try to communicate that feeling in the postcard, making it an important announcement for everyone.

Go Old School: Printed Postcards Are In

In an era where much of our communication is virtual, it’s refreshing to put your hands on a written letter or a beautiful postcard. If enough attention has been put into choosing the right design to represent your brand, you can optimize the quality with the paper selection. Based on what budget is appropriate, you can either choose a more luxurious printing paper or a more understated one. Considering the materials your target audience receives can help you decide how much you should invest in paper quality. If your business mainly focuses on luxury listings, stepping up in printing quality and selecting a high-end matte or gloss may be best.

After all of your postcards are professionally printed, the next step would be to mail them to the recipients or hand deliver a group of them to VIPs.

Share Through Email and Social Media

When developing a postcard campaign, leverage your digital channels as well. Simply sharing your postcard design is a simple way to get your message out to your social media network or email newsletter subscribers. Depending on your technology knowledge and budget, you could even consider incorporating other visual effects such as a listing video. People love eye-catching visuals that are quick and interactive. Explore ways to differentiate yourself creatively to make the most of your postcard campaign.

Consistency is Key

Again, being consistent is not only important in real estate postcard marketing, but also in making your business seen and recognized by all members of the community. Given that clients who choose you as their realtor trust you to handle a very personal and important life event, you will have difficulty thriving if you operate from a distance. Use automated real estate marketing technology to keep your postcard campaigns running while you spend time on the face-to-face communications that foster long-term buyer and seller relationships.

5 Advantages of Magazine Advertising You Shouldn’t Miss

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*from MarketingWit.com

Advertising is an important part of everyday sales and exposure when it comes the services and products distributed by a company. Without it, companies and franchises wouldn’t have an outlet of promoting what it is they are trying to sell and enhance in terms of widening their reach and existence in the market. You have to understand that advertising requires planning with regard to packaging and timing, because audiences rely on certain services and products based on events and seasonal requirements. Magazines tap into a niche audience where designer brand companies and other sponsors of this type of media in print, know that by putting up ads in these pages they’re targeting an audience of a selective kind.

What Are the Advantages of Advertising in Magazines
The benefits of magazine advertising are aplenty since advertising techniques are designed in such a way where the audience is the primary and obvious focus. Who buys magazines? They see it as a medium that businessmen and women, well-off people and young adults buy on a regular monthly basis, because they can afford to, since there is something appealing about the magazine that draws them to it. Advertisement exposure scores big ones when it comes to magazines because there are people who buy them and can afford to splurge on what it is they come across. It benefits the advertisers because they’re being looked upon by those who live lifestyles that require them to if not indulge lavishly, at least do so on an occasional basis.
Reach
A magazine has considerable reach either globally, nationally, regionally, or locally, appealing to a fan following that is ready to buy/subscribe to these reads be it monthly or every quarter. You can expect a cornucopia of different people buying your magazine, with the hope that your ads are something they will pause to look through and at least mull over subconsciously if not make a conscious decision on the spot.
Attractive Display
The advantage of magazine advertisements is the fact that ads can look realistic and can jump out at readers, because of their glossy detailing and show of colors that calls for attention. Readers don’t have a choice but to notice these well-placed ads that cover a whole page spread or run for successive pages in a connective order. Marketing well put together ads that surpass the ordinary and mediocre, will have audiences enthralled at what they see, with a high possibility of them being your number one consumers.
Events
No matter what event date is fast approaching, magazines know that the focal point lies now in brands and services that will give consumers a reason to attain these depending on what lies ahead. Be it weddings, award functions, anniversaries, season sales or vacation getaways, magazines know how and when to release these very advertisements depending on their sponsors’ needs.
Audience Selection
Not all magazines will have random ads splashed across their pages, especially those with big names in the business. It is a well-planned strategy of assigning only certain kinds of issues with the right sponsors. For example, youth magazines will have affordable services / products from brand houses; fashion magazines will have expensive jewelry and clothes from well-known designers around the world, and so on. It’s a selling point strategy because you know exactly what kind of people are reading that issue and looking into your ad selections.
Shelf Life
It is true that a lot of people collect magazines therefore lengthening the lifespan of an ad, which is one of the many objectives of advertising. It gives it the benefit to be looked upon again and again.
Interested in advertising in the Central Illinois Homes Guide? Greater Peoria’s must-have home hunting companion for the last 35 years? Give us a call at 309.688.6419, email us at centralillinoishomesguide@gmail.com, or click here to place your ad, in Advertiser’s Corner!

3 Reasons for Agents to Send out Just Listed Postcards

*from continuityprograms.com

shutterstock_247058125After giving yourself a well-deserved pat on the back for securing your latest listing, the next step should be to immediately send out your “Just Listed” postcards. Some agents question if they’re still worth the trouble of sending, and the answer is a resounding yes!

Just Listed postcards are an effective and economical way to help you reach your business goals and their ROI is proven. Not simply a means of reporting on your success, the postcards may be just the encouragement other sellers and buyers need to make a move of their own. Here are three of the benefits of sending out just listed postcards.

“The Ask” as a Call to Action

Make your postcard an offer to help others with their real estate needs. Use a Just Listed postcard to attract and motivate potential new listings by including a small CTA paragraph at the bottom which offers your assistance to all sellers and buyers in the neighborhood of the listed home. Use wording along the lines of “If you’re thinking of selling your home, or looking to buy, I would love to work with you. Give me a call!” Or, put a different twist on it and offer a “Not For Sale” complimentary market analysis to determine the value of their home and start a relationship.

Stay Visible

Even if people are not buying or selling right now, seeing your branded Just Listed postcards shows potential clients that you are busy and successful. That’s always an image worth promoting to those on your mailing list. You’ll also increase the chance of your information being shared with others, and as you know, word-of-mouth marketing is vital to an agent’s business.

Show Them Your Success

Use Just Listed postcards to raise your brand awareness and generate new leads. Potential buyers will welcome an additional option, other agents will show your listing to their own buyers, and on-the-fence sellers may be encouraged to list with you based on the way you are marketing this listing.

Contact the PAAR Marketing Center to set up your MLS Auto Just Listed Postcards today!

SEO for Real Estate Agents

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*from digitalbrandinginstitute.com

SEO for real estate agents is similar to other SEO initiatives with a few fundamental differences, the main one of which is keywords. If you’re a real estate agency looking to stand out from your competition on online searches, you’ll need to learn about your specific keywords and how to make them work their best for you. 

SEO for Real Estate Agents

Keyword research plays a vital role in SEO. Your keyword research will involve identifying a list of phrases describing what your real estate agency does. You can use this list to produce a significant amount of website traffic if you’ve picked the right keywords. This will make a high starting point for your SEO for real estate agents. Keyword research could just be described as modern market research.

Your keyword research should kick off any serious marketing initiative that you undertake. Additionally, it is critical for pay-per-click campaigns, content marketing efforts and on-page SEO.

So let’s get started.

Step 1: Testing

Terms that are broad within real estate agencies can be hard to rank for; this could include phrases like ‘buy a house.’ It is best for you to begin with keywords that are specialized.

You should begin your keyword research by finding an initial cornerstone keyword. Once you’ve found it, then you can create a bigger list off of it. You’ll also need to verify that your cornerstone keyword will work for you by doing research. This will need to be done over and over again until you can check its usefulness and create a full list.

Start with a phrase that your clients typically use to find you. Take that keyword and do an initial test. First, you can check the existing traffic volume for this term. There are several tools you can use to do this, both free and paid. Google Adwords has a great utility called the Keyword Planner that will assess lists of keywords for their viability in PPC campaigns. This works particularly well if you’re using google ads.

Another tool is SEMRush which contains an array of paid research and analysis. SEMRush is useful for organic and paid SEO. On this site, all you need to do is type in your keyword phrase into the search bar at the top of the page. Immediately you’ll get results which will tell you how much search volume the term receives and suggestions with related words. If the terms they suggest hold value to your real estate agency, then add them to your list.

SEO for real estate agents will involve a lot of niche targeting. This means that your foundation keyword may not get a lot of hits in a month. 70 hits in a month will be enough to generate a profit.

If you choose a broader keyword string, then it will likely be too competitive for organic SEO and too expensive for pay-per-click.

Step 2: Make a Spreadsheet

If your research confirms that your foundation keyword will work and suggests other keywords, then this is the time to start a spreadsheet to compile a master list.

Google Sheets is a great option to create keyword research templates that can be structured into ongoing campaigns.

Your spreadsheet should include your keywords, their volume, competition, and specialty. You can also add any notes you might have on them here.

Step 3: Go Back to Google

Your foundation keyword will work out great, so now you go to Google to mine more keywords.

Head back to Google and type in your cornerstone keyword, then scroll down the page and look beyond the organic results. Down at the bottom of the page, Google will show a list of alternate keywords. These keywords are search strings other people have used when looking for your keyword. These keywords can be added to the list you created on your spreadsheet, and you can test their traffic volumes.

Step 4: Find Synonyms

Your list will just continue growing at this point, but you should continue to search for variants. In your search, you will probably find alternative keywords that will yield traffic.

When looking for variants, you can start by looking for synonyms for your keyword phrases. Thesaurus.com can show you lots of synonyms to contribute to your research. Developing your SEO for real estate agents, you’ll already have a couple of synonyms right away, houses and homes!

If you’re using a generic phrase like ‘choosing a real estate agent’, then you might want to use a synonym for ‘choosing.’ The other keywords you pick will also have opportunities for synonym research.

Step 5: Conduct Competitive Research

There are many useful tools in SEO for real estate agents that can make life easier. The typical keyword tool of choice is the keyword explorer from Moz. There are others though that are offered by SEMrush and Ahrefs which perform similarly.

Your goal will be to snoop around for keyword ideas from your competitors. Take your cornerstone keyword and paste it into the Google search field, then choose one of the paid results from PPC and copy the URL for the landing page. You can then paste the URL into the Keyword Explorer main input field.

By doing this, you’ll end up with a list of keywords found on your competitor’s site. These are the keywords that will rank them organically in the search list. These might also be keywords that they will target for in AdWords. You can search through these keywords and find ones that are relevant to you to add to your spreadsheet.

Competitive Research

If you are already using AdWords, then you will have access to Keyword Planner. If that is the case, then you can skip this step.

Your goal is still to find keyword ideas from your competitors. To do this, head over to Google search and type in your cornerstone keyword. When the results appear, you can look for any of your competitor’s paid listings. If there is one, then copy the URL of their landing page and it to Keyword Planner. Then choose the option to search for new keywords using a phrase, website, or category and past the landing page URL in.

After you’ve done this, you can analyze their entire website. Google will then suggest some keywords for you, which is what this site is currently ranking for in organic search.

The list that you get will include keywords that are useless and unrelated that you don’t have to keep. However, it will also include keywords that you can steal and will give you a good idea of what your competitors are targeting. Figuring out what they’re targeting will also give you more ideas for keywords.

Step 6: Stream Your List

At this point, you will have a large list of keywords that may contain duplicates. Your job now is to comb through your spreadsheet and take another look at these keywords.

First, you’ll want to get rid of any duplicates. Some spreadsheets may even have a ‘remove duplicates’ feature which will speed up the process. Then you can group keywords based on their similarity.

Once you’ve done this, your list will be complete. You’ve found all the keywords you want to use, and you’re ready to check them out a final time in SEO for real estate agents. Giving them a final test will help you determine how much traffic volume those words get. You can do this using either Keyword Planner or Moz’s Keyword Explorer.

Step 7: Finishing Your List

Now that your spreadsheet is ready, you can take it back to Keyword Planner. Now you’ll want the second option ‘get search volume and trends’ when you can choose the option to upload your entire list.

When you click ‘get search volume’ you will get analysis from Google on your list. Google will also tell you what a typical PPC bid is for any of your keywords. Keyword Planner is a PPC tool, so the analysis it gives is intended to be for paid search, not organic search. The paid keyword analysis tools will also give ‘quality ratings’ which are useful to know about any SEO for real estate agents.

When Google does it’s analysis you can decide to cut out the low traffic keywords that won’t give you enough traffic to warrant the effort of using them. Find the keywords which have decent volume and look for keywords with significant volume and competitiveness. You can find these by their average cost-per-click numbers from the Keyword Planner.

Final Thoughts

Having an online presence is a necessity in this modern age. It doesn’t matter who your audience is, where you are located, or what you do; you will need to be online. This is why SEO for real estate agents is so essential. If you’re unsearchable, you might as well not exist, because your potential clients won’t be able to find you. By figuring out all the right keywords for your real estate agency, you’re that much closer to being boosted onto the first page of search results and seeing your business genuinely bloom.

What are your favorite real estate agency keywords?

July 13 Central Illinois Homes Guide Available Online!

Celebrating 35 years! The July 13 Central Illinois Homes Guide is available online.

Inside feature article: Your Ideal Vacation Home, According to your Zodiac Sign! (page 9)

Front Cover Spotlight: Carol Urish of Jim Maloof/REALTOR presents this beautiful, private, quiet estate on nearly 1.5 acres in the heart of Morton. This home has many unique features including an in-ground pool. Link for more information and photos inside on page 7.

Back Cover features homes listed by: Laura Booher – Century 21 Lincoln National Realty, Deb Miller – Jim Maloof/REALTOR, and Ryan Cannon – RE/MAX Traders Unlimited

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How to Be a Savvy Open House Guest

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*from houselogic

Getting smart — about what to do, ask, and avoid — can move you ahead of the crowd.

Ah, the open house — a chance to wander through other people’s homes and imagine yourself knocking out walls and gut rehabbing their kitchens. This is what dreams are made of (or at least episodes of HGTV).

In all seriousness, going to open houses (and scheduled private showings) is one of the most exciting parts of the home-buying experience. Beyond the voyeuristic thrill, visiting houses allows you to assess things that you just can’t see online.

Anyone who has taken a super-posed selfie knows that a picture doesn’t always tell the whole truth. Professional listing photos can make small rooms look spacious, make dim rooms bright, and mask other flaws of a home — but you don’t know any of that until you actually see the house yourself.

You can tour houses at any point, but it can be helpful to first discuss your needs and wants with your partner (if you have one), do some online research, and talk with your agent and your lender. That way, you — and your agent — can take a targeted approach, which saves you time and can give you an edge over your buying competition.

So, before you start viewing, follow these tips to get prepared.

Make It Your Job to Know Which Houses Are “Open”

There are four ways to know when a house is available for viewing:

  • Ask your agent. He or she will have details on specific properties and can keep you informed of open houses that fit your criteria.
  • Use listing websites. A number of property sites let you search active listings for upcoming open houses. On realtor.com®, for instance, when searching for properties, scroll over the “Buy” tab and click the “Open Houses” link to see upcoming ones in your area.
  • Scroll social media. On Instagram, for example, you can search the hashtag #openhouse, or similar tags for your city (#openhousedallas, for example), to discover open houses. Many real estate agents and brokerages also post open house announcements on Instagram, Facebook, and Twitter; find ones from your area and start following.
  • Drive around. Cruise through the neighborhoods you’re interested in — it’s a good way to get a sense of the area amenities — and look for open house signs.

And while you’re searching, be sure to jot down the location, time, and date for any open house that strikes your fancy. It will make it that much easier to plan times and routes for hitting as many homes as possible.

Get There Early (and Say Hi to the Neighbors)

If you’re seriously interested in a home, show up to the open house early. That way you’ll beat the rush, and the agent showing the house (AKA the host) will have time to focus on you and your questions.

And don’t be shy! Many home buyers hop from one open house to the next without talking to the listing agent. But chatting up the host can help you learn information that you wouldn’t get by only touring the premises.

If a house seems like a match, take a walk around the neighborhood. Strike up conversations with the neighbors to get an insider’s perspective on what life in that community is really like — families, singles, what the vibe on the block is like, and whether the homeowner’s or condo association (if there is one) is easy to work with.

Ask Lots of Questions, But Avoid TMI

To make the most of your open house visits, have a list of questions in mind for the host — and take notes while you’re there, so you can keep track of what you learned.

At the same time, remember this: Your interaction with the host could be the beginning of negotiations with them. If you end up making an offer, you’ll use the information you’ve gathered to inform your bid. (They’ll also remember that you were an engaged yet courteous person, which can’t hurt your cause.)

Equally important: Oversharing could hurt your negotiating power.

Be careful about what information you share with the agent hosting the event. This person works for the seller — not you. The host can and will use stats they’ve gleaned about you to counter, reject, or accept an offer.

Keeping that in mind, here are eight questions you can ask a host to help determine whether a house is a good fit for you:

    1. Have you received any offers? If there are already bids on the table, you’ll have to move quickly if you want to make an offer. Keep in mind: Listing agents can’t disclose the amount of any other offers, though — only whether they exist.
    2. When does the seller want to move? Find out the seller’s timeline. If the seller is in a hurry (say, for a new job), they may be willing to accept an offer that’s below list price.
    3. When is the seller looking to close? Price isn’t the only factor for many home sellers. One way to strengthen your offer is to propose a settlement date that’s ideal for them. For example, a 30- to 45-day closing is standard in many markets, but the seller may want more time if they haven’t purchased their next home yet.
    4. Is the seller flexible on price? Most listing agents won’t tip their hand when you ask this question, but there’s always a chance the agent says “yes.” And, in some instances, the seller has authorized their agent to tell interested buyers that the price is negotiable. In any case, you might as well ask. (It’s kind of like googling for a coupon code when you buy something online.)
    5. How many days has the home been on the market? You can find this information on the internet, but the seller’s agent can give you context, especially if the house has been sitting on the market for a while. Maybe the home was under contract but the buyer’s financing fell through, or the seller overshot the listing price and had to make a price reduction? Knowing the backstory can only help you.
    6. Has the price changed? You can see if there’s been a price reduction online, but talking to the listing agent is the only way to find out why the seller dropped the price.
    7. Are there any issues? Have there been any renovations or recent repairs made to the home? Some upgrades, like new kitchen appliances, are easy to spot, but some are harder to identify. Specifically ask about the roof, appliances, and HVAC system because they can be expensive to repair or replace. BTW, repairs like a leaky faucet, aren’t things that need to be disclosed.
    8. What are the average utility costs? Many buyers don’t factor utility bills into their monthly housing expenses, and these costs can add up — particularly in drafty older homes. Ask the listing agent what a typical monthly utility bill is during the summer and during the winter, since heating and cooling costs can fluctuate seasonally. Be prepared for higher utility bills if you’re moving from an apartment to a single-family home.

Now that you’ve got your answers, there’s one last thing to do: Thank the host before you go. You never know — you could be seeing them again at the negotiating table soon.

Top 11 Reasons to Have a Facebook Business Page

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*from idxcentral.com

Looking for another excellent resource to promote your personal brand? A Facebook business page can be a highly effective marketing tool, and if you are like most people, you probably already have a personal account and are fairly versed already. As of spring 2017, there were over 1.86 billion monthly active Facebook users with five new Facebook profiles being created every second. We encourage all real estate agents to create a business page that is separate from their personal Facebook account. Creating a Facebook business page is a great way to reach a bigger audience. Furthermore, it has the great potential of attracting new clients, it is easy to maintain, and it may be just the thing you are looking for to generate more traffic to your real estate website. Most importantly, it just plain makes sense when Facebook is the most popular social network worldwide.

Top 11 Reasons to have a Facebook Business Page:

  1. It allows you to keep things strictly professional. This narrows down your postings to information that is of specific interest to your real estate clients. You can even monitor what personal items you want people to see (if any).
  2. It shows people you are current, social and appreciate the value of being social online. A great tip is to learn how to use hashtags on Facebook to widen your marketing reach.
  3. Drive more traffic to your website! Your Facebook account will drive traffic to your website.
  4. It’s a FREE way to promote your business. Get creative!
  5. It promotes your personal brand. Upload your professional photo as the cover photo and place your logo in the banner area. If you don’t have a logo, you can use the space to showcase a gorgeous landscape from your real estate area. Be sure to link to your real estate website or your agent profile so they can learn more.
  6. It shows you as an expert in the real estate field. All you have to do is post about topics or questions people often ask you and link to your own site or other sites that might resolve those questions.
  7. It is a great marketing tool. Use your business page to promote your experience, your listings, sold listings, your awards and accolades, etc.
  8. It promotes your website. Invite your Facebook fans to visit your real estate website or blog to look at the hottest listings, read relevant articles, visit the buyers and seller sections, neighborhood profiles, check out local information, and more. Find creative ways to drive Facebook visitors towards your site so they start using it.
  9. It is a great place to directly interact with clients and target a specific audience.
  10. It is a good place to “poll your audience” or ask for opinions to generate discussion. You can even add a discussion tab to your page to answer any questions visitors might have.
  11. Use your Facebook page to run a contest. “Like Us” and be entered to win a dinner on us or gift card to a local shop or service company. Use this avenue to generate buzz around your Facebook page and direct traffic to your site.

June 1 Central Illinois Homes Guide – Available Online!

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Wendy Kolbus of RE/MAX Traders Unlimited presents this spectacular masterpiece with golf views, beautifully landscaped privacy, and casual luxury. This home has so much to offer. Link for more information and photos inside on page 7.

Also Inside:

Details about the PAAR CARES Foundation Charity Golf Outing. Please help support the community through fundraising. More details found on page 10.