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8 Powerful Ways A Real Estate Magazine Entices People and Helps You Sell

8-Powerful-reasons-real-estate-magazine-entices-pople-and-helps-you-sell

*from agentdrive.com

There are at least 8 good reasons why agencies shouldn’t abandon print advertising in real estate magazines. Customer acquisition is not such an easy undertaking, so every real estate agent needs all marketing channels working to the fullest on seamlessly showcasing properties. Turns out that print advertising does its bit pretty well.

8 CRUCIAL BENEFITS OF PRINT ADVERTISING IN A REAL ESTATE MAGAZINE

Here’s how the Association of Magazine Media explains the unique selling proposition of magazines:

magazine media

While many real estate agencies have focused their advertising efforts online, a real estate magazine still keeps its stance as an essential part of the agents advertising campaign.

1) Less competition and more personality for your properties

An online world, where real estate agents are fighting over the same keywords to get ranked higher organically, is a very tough world. So many factors are out of their control. Besides, it really takes time to build a decent online presence so customers can easier find your properties online.

Likewise, online advertising is quite a challenge. As today’s Internet users are bombarded with hundreds of ads on almost every site they visit. They stopped paying attention to those ads long ago and even if your advert is right in front of them, they don’t see it – not consciously. Add to this strong competition, and you’ll have at least 2 good reasons why online advertising may not live up to your expectations.

With that in mind, printed real estate magazine advertising has a huge benefit in that it provides you with much larger room for your properties to shine bright, and often at a much lower price. This makes real estate magazine advertising affordable to local agents, too.

2) Branding the unique lifestyle that your properties embody

Print ads are just excellent to showcase your brand meaningfully. You can easily stress the key benefits and values your properties deliver to home-buyers.

Placing your listings in a real estate magazine also means people get the right brand image of your agency. You’re avoiding negative outside influences as it often happens with ads in local newspapers (you’d hardly want your beautiful properties to be associated with concrete works just because this ad is published next to yours). The real estate magazine eliminates all of this altogether, giving you full ownership over how you want to display your listings.

It also turns out that real estate magazines are irreplaceable if you want to gain the reputation of a trustworthy and knowledgeable real estate agent. Isn’t that what you struggle to achieve all the time?

See how easily magazine media outperforms the rest? Not only you have the opportunity to support your brand, but you can also keep customers happy by offering them alternative formats, and not just online ones.

3) Real estate magazine is a tangible and credible asset

There’s something quite exciting about holding a beautiful magazine full of gorgeous properties, flipping through the pages, exploring them all and marveling at all those wonderful listings you have to offer.

That’s how it works – people are impressed with what they see. They also tend to take print ads as more legitimate ones. Little wonder – online ads and popups can drive anyone crazy, not to mention they are may be misleading.

On the contrary, print ad is tangible. People literally feel they can trust this ad and contact the agent at any time.

4) Fostering huge engagement

In online marketing it’s so hard to cut through all the noise. You only have a few seconds to spark interest in your properties. If you failed, your website visitors just click away to find things that will fascinate them more. And so you lose your leads.

With magazines, it’s totally different. People actually read them, not just scan the headlines chaotically. The average time a person spends on reading a magazine, be it a printed or digital one, is simply huge.

That’s quite eye-opening, right? These are the numbers every online marketer can just dream of.

5) Long-lasting exposure to properties – and excitement too

Yet another benefit you have from being promoted in a real estate magazine is a long life to your ads. Your online ads, regardless of how effective they may be now, easily get lost in the hustle and bustle of Internet banalities, never to be seen again.

On the contrary, a real estate magazine will stay in offices and homes for months, if not years. It will continue bringing you leads long after its publication, always reaching new people and telling them about your services.
It also turns out a real estate magazine is the best media to create positive emotions and build genuine, warm relationships with your audience.

6) Huge advertising effect in conjunction with a digital edition

A modern real estate magazine usually exists both in print and online. So basically, you still get online exposure, just this time it’s backed up by beautiful print publication distributed across the whole variety of venues.

You also get a wonderful opportunity to boost its circulation by promoting the digital edition among your own audience. Your fans and followers will like and share it, and go to your website to find out more, and guess what that means? That’s right, a strong positive impact on your SEO rankings because Google favors websites with a lot of attention and traffic from social media very much.

7) Reaching wider audiences at a lower cost

A real estate magazine is a perfect opportunity to make the most of your ad campaign at a shared cost.

Add to this that print magazines are an excellent way to reach niche markets which are quite hard to target online, e.g. some of the older generations, and you’ll open a whole new pool of ad opportunities.

8) Perfect for marketing luxury properties

If you happen to sell high-end properties, a branded real estate magazine is an invaluable tool. Carefully dropped in just the right places, it does nothing less than actually sells your properties, all the time.

In the luxury marketplace, print magazines are a must. Stunning photography together with powerful content prove to signal so much more quality of your work than just MLS copy.

So for every agent promoting the finest properties to the market, a branded real estate magazine in print is a particularly effective tool to dominate the local market.

Moreover, people, who you target as prospective high-end property buyers, actually want to read real estate magazines. As their income grows, so does their interest in print publications. In which case, you need to be ready to give them what they want.

Because so many agents just stopped investing in print advertising, it now turned into a tool that was once widespread to a tool signalling exclusivity. And that’s a perfect opportunity for you to fully capitalize on this.

Trying to answer the very first question in this post – does print advertising work for real estate – probably the best conclusion you can make is this.

Print real estate advertising is no panacea (like no media is, actually). It’s just the benefits it provides are still out there; they look different from what they did a decade ago, but every smart real estate agent working in a particular local area can still get a powerful positive impact on a business, stand out from the crowd and do an absolutely stellar job promoting properties via branded magazines.

WHY ADVERTISING IN MAGAZINES IS BENEFICIAL

33713929 - man reads magazine
*from imagine-express.com

It’s no secret that the digital age has become increasingly integrated into our daily routine, even 10 years after the first iPhone was released. We are capable of doing our work, communicating globally, and reading publications electronically almost anywhere.

While technology continues to develop and become more intertwined with our everyday lives, people continue to remain tactile. People love to physically hold or touch something. As a matter of fact, the Nielson survey shows a decline for the second year in a row of eBook sales and an increase in print sales. Our world is saturated with technology and digital advertisements. People are responding to this saturation with a renewed interest in print. There are a number of magazines published exclusively online, such as Past Magazine and Spin Magazine, but have recently begun providing print copies as well.

An increased interest in print advertising has followed this renewed interest in print publications. There are many ways your company can benefit from magazine advertisements, and we’ve listed a few below.

INSPIRED READERS

Magazines provide a wealth of information, inspiration, and creative ideas for readers. The information given to the reader may drive them to go out and visit stores/businesses and search online to find out more.

TARGETED AUDIENCE

Magazines are created to target niche audiences depending upon the topic or theme. This means advertisements within each spread are relevant to the content of the magazine. This guarantees your advertisements will be in front of a target audience that cares about products like yours, since the reader considers the magazine’s content important.

CREDIBILITY

Magazine content is more likely be trusted by the reader as they have picked out the magazine for themselves. Because of this, readers will also spend time reading through the advertisements and are more likely to trust their credibility. A survey conducted by MarketingSherpa revealed 82% of participants trusted printed advertisements such as newspapers and magazines the most when making a purchase decision.

THEY LAST

Unlike online content, magazines are more likely to last because they are a physical object. As consumers hold onto a magazine for an extended period of time, an advertisement continues working each time they pick up the issue. People will even save images and pages for inspiration or trade magazine issues with friends. Since magazines last, their content, ads included, leaves a lasting message.

FOCUSED ATTENTION

Printed materials capture the attention of the reader. If your audience is physically holding a copy of a magazine, they don’t have the opportunity to multitask on multiple forms of media. It is more likely that you will have their complete attention.

HIGH QUALITY

Typically, magazines present high quality images. This allows for the best representation of your product. Newspapers and direct mail are slightly less effective as they don’t provide the same portrayal for your advertisements.

It’s simple – magazines sell and their advertisements enhance ROI. With the numerous benefits, it is a no-brainer that print marketing works and it works well. As the popularity of magazines are back on the rise, it is a great time for companies to invest in print advertisements.

5 Marketing Trends to Watch for in 2019

2019

*from mediaspacesolutions.com

Autumn is upon us. I know this because Dunkin Donuts is selling their pumpkin donuts, which I happen to enjoy immensely, and which go very nicely with Starbuck’s Pumpkin Spiced Chai Latte.

But I digress…

For many marketers, autumn brings with it not only pumpkin-flavored barista items, but also a sense of urgency to figure out which marketing tactics they should be focusing on in the coming new year.

With only a few more months before the new year starts, we thought we’d look toward the future and discuss some of the upcoming marketing trends we are seeing for 2019.

Internet Watching Catches Up with TV Watching

Couple on sofa with TV remote

According to a recent study, the internet will catch up to TV in terms of number of hours watched. The study predicts people will spend 2.6 hours a day online and 2.7 hours watching television in 2019. This will cause marketers to rethink where their ad dollars go, many deciding to invest online instead of television ads.

Chatbots Will Become the Norm

2018 saw an explosion of websites using chatbots to engage customers, and we can expect even more of it in 2019. In fact, we think the novelty of chatbots will fade in the coming year and the tech will be seen as quite common, even expected. Chatbots will most likely become the first touchpoint for many consumers in 2019. Want to order a pizza? You’ll probably start using a chatbot. Want to book a hotel room or choose a mobile plan? Chatbots will let you do it, and all without the headache of having to download a native app.

Banner Ads Take A Last Breath?

The digital age has transformed the way brands and consumers interact. Not long ago, you could sell what you had through blatant advertising, but 2019 will see even more online surfers using ad blockers. This will force advertisers to optimize their content marketing and influencer marketing strategies. Banner ads will no longer cut it, brands will have to find creative ways to offer consumers real value.

Smart Speakers Will Become Even More Widely Used

Smart Speakers like Amazon’s Alexa, Google Home and Apple HomePod have become increasingly popular with consumers. In fact, 65% of consumers say they wouldn’t go back to life without their voice-controlled assistant.

So how will this effective marketing in the coming year?

We will likely see more online publishers embrace voice and publish audio content to these devices in an effort to land a spot on listener’s “Flash Briefing.” Also, we will likely see Amazon, Google and Apple monetize their content by allowing companies to buy and sell ad space.

Integrated Marketing Will Become Even More Relevant

We’ve been hearing for years that print is dead, and for years we have been having tremendous success using print for our clients. And, with so many marketers focusing on new digital trends, there will be even more space in print publications with which to make a splash.

We know of companies that went against the grain and chose to spend a little extra money to send print newsletters instead of email newsletters and they got tremendous results. Imagine in the age of HubSpot and MailChimp that someone could have such a successful campaign that hinges on an old-fashioned tactic.

Now we are not suggesting that you completely abandon digital marketing. On the contrary, we are saying that print is a powerful complement to your digital channels. With so many banner ads and email boxes filled with advertising, print marketing is a great way to break through the digital noise and be heard.

REAL ESTATE POSTCARDS WORK!

CaseStudies-Templates-750x317

*from geographicfarm.com

In today’s device-based world, it seems smart to focus on social media and search-based internet ads for marketing. While these arenas are certainly important, old school tricks like real estate postcards still have a place in the well-rounded agent’s arsenal, especially when dealing with real estate farming.

Real estate agent postcards are a proven and affordable marketing tool for real estate professionals. A carefully designed postcard will yield both immediate and long-term results. At minimum, you’ll see an increase in emails and website registrations, perhaps even the same day your postcards are delivered. In a best case scenario, you’ll receive higher call volume with requests for both buying and selling in your real estate farm.

Agent postcards and real estate farming
While postcards are effective within any real estate marketing tactic, agents focusing on a real estate farm will have the best ratio of effort to results. If you’re focusing on a certain geographic area, you won’t even need a mailing list for your postcards; you’ll simply need your defined real estate farm boundaries!

Remember that the best results from direct mail comes from consistency. One mailing will not boost your business enough to make the tactic stand out; however, after a couple mailings, your brand will have found its home in your leads’ minds, and you’ll soon find yourself the go-to agent of your farming area.

Getting the most out of direct mailing
Real estate postcards are especially useful when used in conjunction with a door-to-door strategy. You can either bring a postcard (or flier, magnet, pen, business card, etc.) to hand to people personally, or you can plan a mailing for immediately after you go door-to-door. Either way, people will remember personally meeting you, with the reinforcement of the physical material to make sure you stay on their minds for their future real estate needs.

Aside from using agent postcards to introduce yourself or solidify your name in people’s minds, you can also send literature when you receive a new listing, when you sell a house in the neighborhood, or when you’re hosting an open house. Keeping your postcards topical will make sure people don’t feel “spammed” but will also serve as a consistent reminder of who you are and how you can serve the neighborhood.

A major benefit of real estate postcards is return on investment. Because they are fairly simple and inexpensive to design and print, even mildly effective campaigns will yield a return of at least four times the cost, while most campaigns will yield eight to 12 times the investment.

Perfecting your postcards
One of the main keys to a successful postcard campaign is creating the perfect card design. Potential leads won’t take a second glance at your postcard if it’s messy, missing critical information, or just plain boring. Here are a few things to focus on:

  • Consistent branding with your logo, a consistent color scheme, fonts, and layout
  • Photos of recently sold homes, or homes for sale
  • Your photo on both sides of the card
  • A specific and concise message to your market
  • Calls to action

Perfecting these key elements in each of your postcards will create a clear picture of who you are and what you do. Combined with consistent mailings, a well-designed postcard will ensure that your name becomes synonymous with “real estate” in the minds of your real estate farm leads.

WIIFT
Before you stamp those cards, remember WIIFT: what’s in it for them? Put yourself in the shoes of your future clients, and give each campaign a unique spin based on what’s happening in the market or your real estate farm. Are your leads concerned or excited about the housing market? Is local employment affecting the neighborhood’s view or buying or selling? How can you offer them something different to meet their needs?

Sending out an individualized campaign focused on what’s in it for them will all but boost your return on investment. If nothing else, speaking to the hearts of your target audience will help them feel heard and understood, which are two excellent things to be remembered for.

Let the results speak for themselves
Even with years of proven success, new agents are often uncertain about using a “dinosaur marketing” tactic like direct mailing postcards. After all, isn’t this the digital age? It’s true that postcards will never take over the importance of an online presence, but the fact remains that direct mail yields results.

If you’ve never used a postcard campaign before, it’s time to give it a try and let the results speak for themselves. Be sure to take five minutes or so a day to record the responses you receive as a direct result of your mailing, whether it’s an email, website registration, or phone call to discuss buying or selling.

After a postcard campaign, you’ll certainly see some immediate results, but the big payoff comes slowly over time as you continue to see leads responding to campaigns that happened weeks or even months ago. It’s helpful to ask all new leads how they heard of you, and keep track of the marketing that’s working best for you. Chances are you’ll be surprised by how many leads reached out due to your real estate postcards.

A REAL ESTATE BROKER’S GUIDE TO PPC

*from Delta Media Group

blog promo - 9.4.18

Wouldn’t it be nice to pay for your online advertising only when someone clicks on it? That’s the basic concept behind pay-per-click (PPC) advertising, which is an effective but sometimes misunderstood marketing tool for real estate brokers. PPC is an excellent tool for earning clicks on agent websites or targeted landing pages, but success isn’t automatic. Start developing your PPC strategy today, with this step-by-step guide to PPC advertising for real estate brokers.

Learn How to Leverage the Power of PPC Advertising

Step One: Know Your Market & Find Your Target Audience

Successful PPC advertising starts with understanding who you want to reach, and what your audience will be looking for in your target market. Start by considering the target audience that you already aim to reach for each agent or group, and looking at the types of home that audience prefers to buy in your target communities.

The target audience that you choose will have a significant impact on the keywords that you use for PPC advertising. The simple keyword string of “homes for sale in [city/neighborhood name]” is a great place to start, but you can also get more specific. If the agent targets luxury homebuyers, then the keywords you choose for PPC marketing will look a bit different than if they were targeting first-time buyers on a tight budget.

Step Two: Choosing a Platform & Creating Your PPC Ad

With an audience in mind, it’s time to take the next steps toward creating your PPC advertising. Popular search engines and social media sites will generally offer the best bang for your buck with PPC. Google PPC allows you to find your target audience on the world’s most popular search engine, while Facebook offers a huge audience and great tools to help you reach them with PPC.

When you create a PPC campaign, you choose who you want to target, and how much you want to pay to reach them. The amount that you spend for each click depends in part on how specific you get with your keywords and targeting. An ad tailored to a particular audience will naturally cost more per click than one targeted to a large, broad group.

Finding the right combination of audience, keywords, and platform for your PPC advertising may take some trial and error, so don’t be afraid to experiment with smaller campaigns to get started. As a broker, you can also reuse variations of some of your most popular phrases with different agents and markets. The creative demands of PPC are minimal, so you can invest more of your marketing funds into reaching the right audience.

Step Three: Follow Through & Convert

PPC advertising works best when you treat it as a way to get your foot in the door because getting your audience to click is just the start of what you want to accomplish with real estate marketing. It’s critical to make sure that when prospects land on the real estate website or landing page, the agent is ready to take the next steps to convert them into customers through real estate content and authentic engagement. PPC prospects are often in the early stages of shopping for a home, so agents need to be prepared to nurture, develop, and convert those leads as they arrive.

How To Use Direct Mail For Real Estate Lead Generation

Copy-of-A-Marketing-Lesson-To-Be-Learned-1024x535

*From realestatemarketingdude.com

Do you want more leads for your real estate business?

Then you should diversify your marketing efforts and consider using direct mail.

Direct mail is not dead. Real estate direct mail marketing is alive and well if you know how to use it properly. We are going to discuss a few ways you can use direct mail marketing in your business!

I like to break down real estate direct mail marketing into two categories.  You can use direct mail to market your database (warm marketing) or you can use it to market for cold leads. Let’s first discuss using direct mail marketing for warm or referral/repeat business.

Real Estate Direct Mail Marketing For Referrals

Prior to the Internet real estate revolution, direct mail campaigns used to be a primary method to stay in touch with your database or sphere of influence.  Real estate agents used postcards, newsletters, and other personalized marketing pieces to stay on top of mind with their referral base. A consistent direct mail campaign to your sphere of influence keeps your name on top of mind.

Why Direct Mail Works Referrals For Realtors

The whole point of referral marketing is to stay on top of mind. How much mail are you getting on a daily basis? I’m guessing no where near as much as you would have gotten 10 years ago.  Real estate direct mail marketing works so well because your marketing pieces are no longer buried in a pile of mail as so many things have gone digital.  Do you check your mail frequently? So does everyone else, and that’s why this is so effective. Everyone receives and sorts their mail!

When fishing for referrals and repeat business you should not be trying to sell anything.  The whole point is to stay on top of mind so you are not forgotten about. Direct mail nurtures your relationships amongst your family, friends, and past clients so that your name is thought of when real estate comes to mind.

Direct mail has a 100% deliverability rate. It also has a very HIGH read rate, which is something you cannot do as effectively with email.

How many of your emails get opened?

The national average is 13%!

What effect is your email marketing if no one is seeing it?

Email marketing is great, but you have to use it the right way and that’s another blog post.

Yes, people throw direct mail in the trash, but they still have to sort it first.  This means they have to go through their direct mail to see what they want to read.  Whether they read or it or not, is not the point. They still take a mental note and acknowledge communication from you, which is the entire purpose.

“Hey Remember me, I’m still here for your referrals and repeat business ya know just in case you want to send me some”

Your Realtor...Remember me-

Because direct mail is tangible, it leaves a longer lasting impression than an email would. People will physically touch and see it. You cannot send someone a physical marketing piece through social media or email. This is why direct mail still works today.

When you are marketing for warm business or referrals, the goal is to stay on top of mind.  Real estate direct mail marketing accomplishes that! If you do not have a consistent direct mail marketing campaign being sent to your “database” or audience, you should look into getting one going.

Real Estate Direct Mail Marketing For Listings (Cold Leads)

Real estate direct mail marketing for listings is a great way to prospect potential sellers. Have you ever seen any of these real estate investor gurus out there claiming to have bought and sold hundreds of homes? They are professional marketers and know how to target sellers. Did you know that the majority of them use direct mail as their primary marketing method?

So why couldn’t you do the exact same thing?  If real estate investors are out there buying homes left and right, why couldn’t you market the same crowd?

Lets check out some direct mail marketing ideas shall we…

FSBO’s

For sale by owners are great potential leads.  You know they want to sell and the vast majority of them end up listing with an agent. Most sellers do not want your phone call solicitation, so direct mail is a great way to break the ice and try to build a relationship by offering a helping hand.

After about 1-2 months, FSBO’s begin to realize that selling a house encompasses a lot more than just popping a sign in the yard and posting the house on Zillow. The key is catching their interest by standing out from all the other Realtors you know who are calling them with their “interested buyer”.

Marketing Piece Example: Perhaps you could offer your entire marketing plan to help them sell their house for FREE. Send them a marketing checklist or a “DIY” Home Sale Guide in the mail.  Your follow up call can be to make sure they received it and you can break the ice by offering to provide a free service. This will increase your chances for getting the listing down the road.

You could offer them FREE staging and home selling advice.  Breaking the ice this way is much more likely to build a relationship than to go straight for the listing.

Cancelled and Expired Listings

You know these individuals want to sell desperately so show them what it takes.  They are getting bombarded by Realtor phone calls with the “old school” salesman script techniques.

How about mailing them a marketing piece that’s a little different?  

What about a mailing piece that makes them an offer no other Realtor is making them?

Marketing Piece Example: Most cancelled and expired sellers are already frustrated with Realtors.  This is why you need to have a REAL marketing plan that encompasses more than a sign in the yard and a listing.  Sellers want to hear about marketing specifics.

Don’t approach these leads as a Realtor, but as a marketer.  That’s all they want.

What they don’t want to hear is some cheesy script you just downloaded.  Solve their problem by supplying them with marketing content first.  Don’t focus so much on how many houses you sold as much as how your marketing plan helped someone else in their situation. When you tell stories, your marketing will be much more effective. You can follow up with a phone call after they received your mailing piece and start the relationship building process.

Absentee Owners

Absentee owners are people who own property that they do not live in.  These homes are either rented out or sitting vacant.  The cool thing about these leads is that you can target specific owners that have certain loan to value percentages on properties they own.  For example: lets say I want to target people who have over 40% equity in their properties.  You can find the data for these lists very easily. These potential sellers are more likely to sell than the ones that have a 15% or less equity position in their properties.

Marketing Piece Example: You can send them a marketing piece offering for a FREE CMA to see what their property is worth.  You could also send a direct mail piece on behalf of one of your investor buyers who is looking to buy property.  You want/need to set up a direct mail funnel for this campaign.  A direct mail funnel is a multi-step mailing.  

price postioning

The Key To Successful Direct Mail Marketing

This is not farming, but specifically targeted marketing that specifies a call to action you want your intended recipient to take. If real estate investors are having good luck doing the same thing, then why can’t you for your real estate business?  Any marketer will tell you that the success or failure of real estate direct mail marketing depends on two things:  the quality of your offer and the quality of your data.

Getting the phone to ring with these types of efforts is not the hard part.  It’s what you say when you get the calls that converts a prospect into a client, but again, that’s another blog post.

What is a Marketing Plan and Why You Need It for Your Business

*from entrepreneurshipinabox.com

Do you want more customers, more income, and more profitability? Then, you probably need an excellent marketing strategy. But, strategy without a plan doesn’t bring you the success that you want. So, you will need an excellent marketing plan.

The marketing function is one of the most important functions of your company and a vital part of your success. Without marketing, your business may have a very low number of customers. Without customers, you can’t sell enough of your products and services. Without enough sales, you don’t have enough revenue. Without enough revenue, you can’t make a profit.

Marketing presents a continuous process that every business must perform from the beginning. If the marketing is a process then a marketing plan is the tool for implementation of that process.

Writing such a plan is not the simple task. But, if you have one, it will help you to know what action steps you need to take in order to attract enough and the right type of customers for your business.

Marketing Plan: What Is It?

In the simplest way,  a marketing plan is a blueprint for the activities related to communication of the messages about your products or services, or your business in general to your customers or potential customers.

In other words, it is a detailed roadmap that outlines all your marketing strategies, tactics, activities, costs and projected results over a period of time. It is the detailed written document setting the necessary marketing actions that your business needs to take to achieve one or more marketing objectives. This plan contains various strategies formulated to achieve the business growth and profit objectives.

A marketing plan outlines the specific actions you want to take in order to build an interest to potential customers and clients about your products and/or services. Then to persuade them to buy the product and/or services that you are offering.

The Purpose of Your Marketing Plan

The purpose of a marketing plan is to:

  • coordinate your business goals,
  • define the market and create proper market segmentation,
  • define marketing mix and
  • systematize activities about chosen marketing strategies.

Continuity of the Marketing Plan

While a marketing plan will give you an important part of activities for your business, every entrepreneur should update it regularly. This plan, once it is written, needs to be updated on a regular basis. You must remember that marketing and its activity planning is not something to be carried out only once.

For example, you can choose 5 different marketing weapons for the next six months. If you measure the effects of implementation of those marketing weapons, you can easily see that some of them will work well, and some of them will not give you desired, or targeted results. You must change something in those marketing weapons that did not give you desired results.

You must remember that a good marketing plan is something that never ends, and maintaining a marketing plan is an ongoing process.

Marketing Plan: Why It Is Needed?

With a good marketing plan you may:

  • Follow up on marketing activities and analyze what is good and what is not.
  • Analyze your market and gain solid knowledge about your target customers, market segments, your strengths, weaknesses, opportunities, and threats.
  • Timely change your marketing strategies and tactics.
  • Know how you spend your marketing money.
  • Know real ROI from your marketing money.

Implementation

Your marketing plan is effective only if you have the capacity to implement it.

You must implement every step covered in your plan if you want your marketing activities to be effective. If you implement every activity obtained in one marketing plan you will know what to exclude next year, or what to add to new activities.

Why Should You Use A Professional to Sell Your Home?

*from Keeping Current Matters

When homeowners decide to sell their houses, they obviously want to get the best possible price for their home with the least amount of hassles along the way. However, for the vast majority of sellers, the most important result is actually getting their homes sold.

In order to accomplish all three goals, a seller should realize the importance of using a real estate professional. We realize that technology has changed a buyer’s behavior during the home buying process. According to the National Association of Realtors’ 2018 Home Buyer & Seller Generational Trends Report, the first step that “42% of recent buyers took in the home buying process was to look online at properties for sale.”

However, the report also revealed that 94% of buyers who used the internet when searching for homes ultimately purchased their homes through either a real estate agent/broker or from a builder or builder’s agent. Only 2% of buyers purchased their homes directly from a seller whom they didn’t know.

Buyers search for a home online but then depend on an agent to find the home they will buy (52%), to negotiate the terms of the sale (47%) & price (38%), or to help understand the process (60%).

The plethora of information now available has resulted in an increase in the percentage of buyers who reach out to real estate professionals to “connect the dots.” This is obvious, as the percentage of overall buyers who have used agents to buy their homes has steadily increased from 69% in 2001.

Bottom Line

If you are thinking of selling your home, don’t underestimate the role a real estate professional can play in the process.

10 Cost-Effective and Creative Real Estate Marketing Ideas & Strategies for Agents

*from fitsmallbusiness.com

Creating a marketing plan and need some new real estate marketing ideas? Here is a cost-effective and creative list of great marketing advice.

  • Market yourself in the Central Illinois Homes Guide! It’s a publication owned by its PAAR members. Offering agents affordable and high-quality advertising.
  • Host Local Neighborhood Tours: When it comes to great marketing, nothing beats the personal engagement that comes from hosting a fun event for your sphere of influence. Even better, why not host an event that shows off your own love and expert knowledge about your farm area?
  • Create a New Logo:  Believe it or not, your logo (or lack of a logo) is one of the most important elements of your personal brand. A great logo can help propel your brand forward while a bad logo… well, let’s just say it’s not going to help you attract more leads.  According to Patrick Sanders, creative director for real estate marketing powerhouse 1000watt, a great logo should:“… signal something exciting and new — a message to the greater world that your organization is always changing and getting better. The work should reflect that energy.” You can also check out Graphic Design services with the PAAR Marketing Center!
  • Learn Facebook Messenger Marketing: One of the most exciting new developments in real estate marketing for 2018 is leveraging Facebook Messenger. Using Facebook messenger and a free app like ManyChat, you can build real estate chatbots to engage your site visitors 24/7 and even send content to your Facebook audience as direct messages!
  • Create a Video Tour of Your Neighborhood: A video tour of the neighborhood gives prospective buyers a much better feel for what a neighborhood is like to live in. Unless you live in a major city or tourist area, chances are there are very few videos showing highlights of your neighborhood on YouTube. Stepping in to fill that void can mean a nice boost to your online presence and can help generate leads!
  • Start a Direct to Door Marketing Campaign with Door Hangers:Joshua Smith famously built his business from scratch to closing more than 100 homes per year partly by using door hangers. Direct mailers can get lost in a pile of bills but leads need to remove your door hanger to get inside their homes, guaranteeing that they see it. The PAAR Marketing Center offers a variety of door hangers for real estate agents. Check out our Door Hanger options here!
  • Use Instagram Stories: The key is to use Instagram Stories to give your audience a look at your day to day life as an agent as well as focusing on your listings. Believe it or not, many people are curious about what the heck real estate agents do all day!
  • Learn the Art of Real Estate Postcards:  Sending out real estate marketing postcards on a regular basis is a great way to inspire interest in your business and raise brand awareness. You can showcase just listed or sold properties or announce your next open house. The PAAR Marketing Center offers a variety of postcards specifically for real estate agents. Learn more about postcard options here!
  • School Yourself on the Best Ways To Utilize Social Media: Many agents make the mistake of carpet bombing social media with listings, market updates, and tips and never really engaging with their audience. Instead, you need to focus your efforts on discovering what content works best for each social media channel you use.For example, contests can work great on Facebook while behind-the-scenes videos might work better on Instagram stories.
  • Create a Client Testimonial Packet: When it comes to landing more deals than your competition, one of the aces up your sleeve can be effectively using testimonials to help earn the trust of potential clients. Nothing is more positive than a third-party account of your performance from someone who has done business with you previously. Sometimes, this is all it takes to push someone over the edge to work with you and sign the contract.

    For help with creating your marketing plan, give the PAAR Marketing Center a call at 309.688.6419!