2020 Marketing Trends Coming for the Housing Market

With the new decade here, it’s time again to bring you up to speed on the upcoming marketing trends of 2020 and beyond. Here at PAAR Marketing Center we are keeping a close eye on marketing trends and diligently watching analytics to best predict how marketing trends of tomorrow will shape how we structure our next ads.  

Acting on marketing trends will allow you to … 

  • Keep up with the way your consumers shop and research your properties and listings (and those of your competitors’)
  • Stay up to date with changes in market behavior and priorities
  • Keep you ahead of the curve in terms of knowing who your target audience is and what they look for in listings
  • Stay relevant in your targeted areas and among your competitors (now and in the long run)

We are leading our teams in the direction of content marketing for 2020. The cost of content marketing such as facebook posts and shares, blog article posting and interactive analog media can be at least to 62% less than outbound marketing. This direct action generates three times as many leads as well. Small businesses with blogs generate 126% more leads than those without blogs and rakes in conversion rates six times higher than other methods. 

615 million devices now use social media ad blockers. This means when you purchase an ad with a social media platform, people who may want to see your product are opting out of seeing your ad due to the overwhelming sea of spam.

The most effective means of directly communicating with your buyers is by being in the place they are looking. Where are they looking? Obviously, people are looking in the convenience of the palm of their own hands at unprecedented levels. But how is your listing going to be seen in the endless vastness of the internet? The answer is in the direct listing. 

Don’t give the opportunity for them to see the other listers through the use of placing a QR Code on your print ads. Our studies have shown that agents want to be exclusive and the best means of isolating your ads from the others and still being seen is through smaller print ads that are digitally linked to larger fully informative web pages. This eliminates the possibility of being ad blocked and utilizes the best ad space for the money. QR Codes make direct linking possible to any web page or website where real estate is endless. Learn more about QR Code marketing here.