2020 Marketing Trends Coming for the Housing Market

With the new decade here, it’s time again to bring you up to speed on the upcoming marketing trends of 2020 and beyond. Here at PAAR Marketing Center we are keeping a close eye on marketing trends and diligently watching analytics to best predict how marketing trends of tomorrow will shape how we structure our next ads.  

Acting on marketing trends will allow you to … 

  • Keep up with the way your consumers shop and research your properties and listings (and those of your competitors’)
  • Stay up to date with changes in market behavior and priorities
  • Keep you ahead of the curve in terms of knowing who your target audience is and what they look for in listings
  • Stay relevant in your targeted areas and among your competitors (now and in the long run)

We are leading our teams in the direction of content marketing for 2020. The cost of content marketing such as facebook posts and shares, blog article posting and interactive analog media can be at least to 62% less than outbound marketing. This direct action generates three times as many leads as well. Small businesses with blogs generate 126% more leads than those without blogs and rakes in conversion rates six times higher than other methods. 

615 million devices now use social media ad blockers. This means when you purchase an ad with a social media platform, people who may want to see your product are opting out of seeing your ad due to the overwhelming sea of spam.

The most effective means of directly communicating with your buyers is by being in the place they are looking. Where are they looking? Obviously, people are looking in the convenience of the palm of their own hands at unprecedented levels. But how is your listing going to be seen in the endless vastness of the internet? The answer is in the direct listing. 

Don’t give the opportunity for them to see the other listers through the use of placing a QR Code on your print ads. Our studies have shown that agents want to be exclusive and the best means of isolating your ads from the others and still being seen is through smaller print ads that are digitally linked to larger fully informative web pages. This eliminates the possibility of being ad blocked and utilizes the best ad space for the money. QR Codes make direct linking possible to any web page or website where real estate is endless. Learn more about QR Code marketing here.

The Regional Numbers Have Spoken.

Of the approximately 3,100 Regional MLS Members, eleven of the top 25 sellers are in the Peoria area. Of those eleven REALTORS®, SEVEN OF THEM USE THE 309MLS as a primary source for advertising. THE TOP .04% OF REGIONAL MLS MEMBERS KNOW THE VALUE OF 309MLS MAGAZINE. 

The value of a printed ad is changing and becoming more available to any location that has a persons physical presence. For the people who already utilize a printed advertisement, you may already know that you benefit from specific target advertising, consistency in public view, and perhaps most importantly- direct communication to those over 30yrs. In a sea of ignored digital banner ads, how do you become noticed? Marketing teams across the world work tirelessly to create, test, and implement solutions to this question. The answer is consistently coming back to targeted print ads.

When regional market numbers speak as loudly as they are, it can’t be ignored that those who are selling more locally, are utilizing printed ads. There’s no mystery, only mastery. Printed advertisements are making the largest assist in generating sales.  Printed advertisements are proven to be more trusted by consumers than a digital ad. In the Marketing Sherpa chart below, you’ll see that in a sales setting, printed advertisements outperform digital banner ads and social media ads combined.

MarketingSherpaChart

The reasons are quite simple and completely understandable. We, as people, are 70% more likely to recall the brand of a printed advertising than a digital one. Printed advertisements involve more emotion during the interaction of turning and feeling the pages. There is a great deal of disconnection with digital as only sight is involved. There is no argument that people simply engage differently with print than with digital. Only the people who are interested in the subject will be picking up the printed ad. We won’t be seeing off-subject advertising in printed ads. With digital ads, the algorithms allow for all of a persons interests to pop up, not just the on-subject ads. Printed advertising also lasts longer. Once it’s printed, it’s a tangible and physical part of the world around us. Digital ads are posted and removed by the platform once the money is spent.

The best part about utilizing a printed advertisement in your advertising campaign is that you can combine the subject-targets advertisement with a direct link to a specific web page which gives the best of both worlds. For more information on this process, please view our post on Staying Ahead of the Marketing Trends for 2020. This provides the emotional value and on-brand targeting of a smaller printed ad with a direct link of information to your product and brand.