5 Reasons Real Estate Agents Should Send Seasonal and Holiday Cards

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*from cherialguire.com

Fall and the holiday season are both approaching. There is a never ending to do list that seems to get multiplied this time of year. Is sending seasonal or holiday cards something that should make that list? YES! Sending greeting cards is a way to show your appreciation and send well wishes to your clients. In fact, here are 5 reasons to make sure sending cards makes your to do list:

  1.  Show how much you care: The act of sending a card shows the person on the receiving end that you thought about them, that you care about them, and that you recognize the fact that they contributed to your success. Everyone wants to feel special and when they receive a greeting card from you in the mail, they feel that way, not like they are just a number with your business. It is how you make them feel.
  2.  Send well wishes: The fall, winter, and the holidays come at the end of the year. When you send a card, it is a great time to wish people well. You are saying that you are thinking about them, and you wish only the best for them in the future.
  3. Cultivates referrals: I am not suggesting you ask for referrals in your cards; I am just saying that when you send a card and make someone feel good, they naturally want to reciprocate and do something for you.
  4. Keeps you top of mind: It is much easier and cheaper to keep customers than it is to get a new one. However, you still need to do something. You can’t just ignore your past clients and expect them to come running to you next time they need your product or service. You need to stay top of mind. Instead of advertising to them, remind them how much you care about them. A little (of the right stuff) goes a long way here.
  5. It is fun and easy to do – especially with the help of the PAAR Marketing Center! Call us today 309.688.6419 or email us at centralillinoishomesguide.com to learn more about the seasonal and holiday cards we offer. We can get you a quote right away!

 

How To Succeed In Real Estate During The Holidays

*Taken from November 21, 2017 post from Delta Media Group

The holiday season is fast approaching. Many real estate agents will be packing things up and preparing for 2018. Don’t be one of them! While it’s true that things tend to slow down in real estate during the holidays, there are still plenty of people out there looking to buy, sell, or simply connect with the right real estate agent. The holidays are a great time to keep in touch with current clients and show them that you care. We have outlined simple steps you can take to succeed in real estate this holiday season.

  • A Home for the Holidays
    When the holiday season kicks off around Thanksgiving, some buyers and sellers will be suspending their search with plans to get started once January rolls around. However, there are still plenty of people out there looking for homes, and hoping to close the deal during the holidays. Anyone shopping during the holidays certainly qualifies as a motivated buyer, so why not help their holiday dreams come true?
  • Keep In Touch with Current Clients
    There will be opportunities to generate new business during the holidays, and this is also an excellent time to let your current clients know how much you appreciate their business. Sending an e-card is better than nothing, but a personalized, handwritten card is really the way to stand out. Everyone loves getting a holiday card in the mail, and taking the time to write it by hand shows that you truly care. A small, thoughtful gift is always a good idea as well, and edible gifts are great during the holidays.
  • Connect with Serious Buyers and Sellers
    While the market does tend to slow down for the holidays, the buyers and sellers who remain are often very committed to getting a deal done. These are people who are willing to give up some of their holiday time to close the deal, and are looking for an agent who can make it happen as quickly and painlessly as possible. Since fewer homes are available during the holidays, this is also an excellent time to showcase any listings that you do have on the market.
  • Deck the Halls… and the Front Yard, Too
    Staging a home takes work, and the holiday season presents staging opportunities that aren’t available during the rest of the year. Decorating a bit for the holidays can really add some atmosphere to an open house, and a well-decorated home may even catch the attention of buyers who were planning to pack things in during the holidays. Remember that curb appeal is also a huge part of staging a home, so outdoor lighting, a clean yard, and a well-maintained entrance go a long way.
  • Picking the Right Price
    No matter what time of year you’re selling a home, setting the right price is a huge part of attracting a buyer. Pricing a home to move will help you attract the attention of more potential buyers during the holidays, and offering a good deal is a great way to spread holiday cheer. There’s no reason to go too far below the going rate, but choosing a price that’s a bit lower than comparable homes in your market may give you a leg up during the holidays.