5 Reasons Real Estate Agents Should Send Seasonal and Holiday Cards

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*from cherialguire.com

Fall and the holiday season are both approaching. There is a never ending to do list that seems to get multiplied this time of year. Is sending seasonal or holiday cards something that should make that list? YES! Sending greeting cards is a way to show your appreciation and send well wishes to your clients. In fact, here are 5 reasons to make sure sending cards makes your to do list:

  1.  Show how much you care: The act of sending a card shows the person on the receiving end that you thought about them, that you care about them, and that you recognize the fact that they contributed to your success. Everyone wants to feel special and when they receive a greeting card from you in the mail, they feel that way, not like they are just a number with your business. It is how you make them feel.
  2.  Send well wishes: The fall, winter, and the holidays come at the end of the year. When you send a card, it is a great time to wish people well. You are saying that you are thinking about them, and you wish only the best for them in the future.
  3. Cultivates referrals: I am not suggesting you ask for referrals in your cards; I am just saying that when you send a card and make someone feel good, they naturally want to reciprocate and do something for you.
  4. Keeps you top of mind: It is much easier and cheaper to keep customers than it is to get a new one. However, you still need to do something. You can’t just ignore your past clients and expect them to come running to you next time they need your product or service. You need to stay top of mind. Instead of advertising to them, remind them how much you care about them. A little (of the right stuff) goes a long way here.
  5. It is fun and easy to do – especially with the help of the PAAR Marketing Center! Call us today 309.688.6419 or email us at centralillinoishomesguide.com to learn more about the seasonal and holiday cards we offer. We can get you a quote right away!


5 Surprisingly Smart Reasons to Buy a Home During the Holidays

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*By: Cathie Ericson | realtor.com

Turkeys and tinsel, dreidels and pumpkin pie. Yes friends, the holidays are here again, and it’s the perfect time for … house hunting? OK, we know you’re busy enough planning family feasts and much-needed vacations while dealing with blustery weather, but hear us out. While it might seem counterintuitive to put a big-ticket item like a home on your holiday shopping list, it really does make sense.

Don’t believe us? Check out these surprisingly smart reasons to let everyone else hit the mall to buy half-off sweaters while you make the purchase of a lifetime: a new house to ring in the New Year.

1. Less competition from home buyers

Most buyers take the month off to celebrate the holidays, attend parties, host out-of-town guests and, quite frankly, avoid trudging around in inclement weather to look at houses. Or, maybe they’ve heard that this is a lousy time to buy a house. Whatever the reason, shopping for real estate at a time when fewer buyers are in the market can pay off big.

Read about the other 4 Smart Reasons here, on page 9 of our December 1 Central IL Homes Guide!

9 Holiday Marketing Hacks for Small Business Owners

*Taken from November 27, 2017 post from Mediaspace Solutions

The holidays are officially upon us, which means many of us officially can’t get Mariah Carey’s “All I want for Christmas” out of our heads. If you have to have a holiday song torture you with repetition, I suppose you could do worse.

Along with buying stuff you’re not really sure your loved ones will like or wear, you may be focusing on how you can take advantage of other’s good cheer and get them to help give your 4th quarter revenue a final boost. Well, go grab a pen and paper and a giant mug of hot cocoa, because I’m about to share 9 marketing hacks small business owners can use this holiday season.

  1. Optimize Your Adwords Campaigns

It doesn’t matter what your product or service is, there’s a way to make your Adwords campaigns more festive this holiday season. To do this, you simply want to switch from targeting shoppers to targeting holiday shoppers.

Optimize your campaigns by using keywords like “gifts for kids” or “holiday decorations.” Once you’ve done this, be sure your ads point to landing pages that offer incentives to shop with you during the holidays. These incentives could be discounts, free shipping or complimentary gift-wrapping.

  1. Have a Social Media Giveaway

To get more eyes on your business this season, consider running a holiday giveaway on your social media channels. People love free stuff all year-long, but they REALLY love it during the holidays. Entice followers with big discounts, free add-ons, or actual free booty (who wouldn’t want a free Keurig machine, free bottle of wine, or a free holiday sweater?!). And don’t forget to ask followers to share, like, and comment on your posts about the free giveaway to encourage even more engagement.

  1. Create a Fun Holiday YouTube Video

Video marketing is something all business owners should be taking advantage of. Did you know that marketers who use video grow revenue 49% faster than marketers who don’t?  Get your employees together and create a fun holiday video about your business. If you can make prospects smile or laugh, you have a very good chance of getting their feet in the door.

  1. Hop on the Instagram Ads Bandwagon

Instagram is one of the hottest social media channels right now, and many customers and prospects will be on there already posting images of their decorations. This is a great opportunity for you to get in front of them. Don your ugliest holiday sweater, take a stunning photo of your holiday window display, or a sumptuous photo of your freshly-baked ginger muffins… whatever it is, your own holiday pics will draw people in. But be sure to not only post pics to your own account but spend some of your marketing budget on paid ads as well.

  1. Send Seasonal Emails

A great way to connect with customers this season is to get festive in your email campaigns. Just as you did with your seasonal Adwords campaigns, you’ll want to be sure to optimize your subject lines with enticing keywords as well as use incentives to get people to shop with you. And don’t forget to ask your subscribers to forward your holiday emails to friends and family.

  1. Throw a Holiday Party

You shouldn’t always focus on attracting new customers, sometimes you have to deepen the relationships with the customers you already have. And throwing a customer appreciation holiday party is a great way to do this. If your budget won’t allow for a big shindig, then consider inviting only your hottest local leads or clients over for some holiday drinks and appetizers. More than the free eats, your customers will appreciate facetime with you.

  1. Host a Holiday-Themed Twitter Chat

This is a great way to get customers to engage with your brand. Your chat could be about your products or services, allowing customers to ask you questions, or your chat could simply be on holiday trivia (Name the reindeer) to have a little fun.

  1. Set Up a Gift Certificate Display

Holiday shoppers have a lot on their mind and often find it hard to make purchasing decisions. Don’t let those feet go out the door! By setting up a gift certificate display, you make it very easy for shoppers to buy something for everyone on their list.

  1. Get Your Tech On

The easier you make it for shoppers to buy from you, the more sales you’ll get. Consider hiring a developer to create a holiday app for your company that features all of your holiday specials. This makes for quick sales with those shoppers (particularly millennials) on the go.

No matter which of these hacks you try this holiday season, get in the spirit and have some fun! At the end of the day, being of good cheer is contagious and will inspire customers to buy from you.

How To Succeed In Real Estate During The Holidays

*Taken from November 21, 2017 post from Delta Media Group

The holiday season is fast approaching. Many real estate agents will be packing things up and preparing for 2018. Don’t be one of them! While it’s true that things tend to slow down in real estate during the holidays, there are still plenty of people out there looking to buy, sell, or simply connect with the right real estate agent. The holidays are a great time to keep in touch with current clients and show them that you care. We have outlined simple steps you can take to succeed in real estate this holiday season.

  • A Home for the Holidays
    When the holiday season kicks off around Thanksgiving, some buyers and sellers will be suspending their search with plans to get started once January rolls around. However, there are still plenty of people out there looking for homes, and hoping to close the deal during the holidays. Anyone shopping during the holidays certainly qualifies as a motivated buyer, so why not help their holiday dreams come true?
  • Keep In Touch with Current Clients
    There will be opportunities to generate new business during the holidays, and this is also an excellent time to let your current clients know how much you appreciate their business. Sending an e-card is better than nothing, but a personalized, handwritten card is really the way to stand out. Everyone loves getting a holiday card in the mail, and taking the time to write it by hand shows that you truly care. A small, thoughtful gift is always a good idea as well, and edible gifts are great during the holidays.
  • Connect with Serious Buyers and Sellers
    While the market does tend to slow down for the holidays, the buyers and sellers who remain are often very committed to getting a deal done. These are people who are willing to give up some of their holiday time to close the deal, and are looking for an agent who can make it happen as quickly and painlessly as possible. Since fewer homes are available during the holidays, this is also an excellent time to showcase any listings that you do have on the market.
  • Deck the Halls… and the Front Yard, Too
    Staging a home takes work, and the holiday season presents staging opportunities that aren’t available during the rest of the year. Decorating a bit for the holidays can really add some atmosphere to an open house, and a well-decorated home may even catch the attention of buyers who were planning to pack things in during the holidays. Remember that curb appeal is also a huge part of staging a home, so outdoor lighting, a clean yard, and a well-maintained entrance go a long way.
  • Picking the Right Price
    No matter what time of year you’re selling a home, setting the right price is a huge part of attracting a buyer. Pricing a home to move will help you attract the attention of more potential buyers during the holidays, and offering a good deal is a great way to spread holiday cheer. There’s no reason to go too far below the going rate, but choosing a price that’s a bit lower than comparable homes in your market may give you a leg up during the holidays.


Holiday Cards & Calendars

It’s the most wonderful time of the year…to order calendars and postcards!

It’s time to get your orders in for holiday cards and holiday calendars. These great gift ideas are affordable for you and also a thoughtful gesture to your home-buyers, clients, and prospective clients. Not only are you showing your appreciation, but you are also marketing and creating brand awareness for yourself!

We offer custom designs to carry on your brand and personality (design costs not included). Cards are 5 x 7, and ordering is simple.

Give us a call or visit us for a free consultation…
PAAR Marketing Center
7307 N. Willowlake Court
Peoria, IL 61614


We will show you available templates, and we can also discuss custom designs at an additional cost.

*All calendar and card orders will be due November 27, 2017!

More information on postcards…

Send an email to start your order!