8 Powerful Ways A Real Estate Magazine Entices People and Helps You Sell

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*from agentdrive.com

There are at least 8 good reasons why agencies shouldn’t abandon print advertising in real estate magazines. Customer acquisition is not such an easy undertaking, so every real estate agent needs all marketing channels working to the fullest on seamlessly showcasing properties. Turns out that print advertising does its bit pretty well.

8 CRUCIAL BENEFITS OF PRINT ADVERTISING IN A REAL ESTATE MAGAZINE

Here’s how the Association of Magazine Media explains the unique selling proposition of magazines:

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While many real estate agencies have focused their advertising efforts online, a real estate magazine still keeps its stance as an essential part of the agents advertising campaign.

1) Less competition and more personality for your properties

An online world, where real estate agents are fighting over the same keywords to get ranked higher organically, is a very tough world. So many factors are out of their control. Besides, it really takes time to build a decent online presence so customers can easier find your properties online.

Likewise, online advertising is quite a challenge. As today’s Internet users are bombarded with hundreds of ads on almost every site they visit. They stopped paying attention to those ads long ago and even if your advert is right in front of them, they don’t see it – not consciously. Add to this strong competition, and you’ll have at least 2 good reasons why online advertising may not live up to your expectations.

With that in mind, printed real estate magazine advertising has a huge benefit in that it provides you with much larger room for your properties to shine bright, and often at a much lower price. This makes real estate magazine advertising affordable to local agents, too.

2) Branding the unique lifestyle that your properties embody

Print ads are just excellent to showcase your brand meaningfully. You can easily stress the key benefits and values your properties deliver to home-buyers.

Placing your listings in a real estate magazine also means people get the right brand image of your agency. You’re avoiding negative outside influences as it often happens with ads in local newspapers (you’d hardly want your beautiful properties to be associated with concrete works just because this ad is published next to yours). The real estate magazine eliminates all of this altogether, giving you full ownership over how you want to display your listings.

It also turns out that real estate magazines are irreplaceable if you want to gain the reputation of a trustworthy and knowledgeable real estate agent. Isn’t that what you struggle to achieve all the time?

See how easily magazine media outperforms the rest? Not only you have the opportunity to support your brand, but you can also keep customers happy by offering them alternative formats, and not just online ones.

3) Real estate magazine is a tangible and credible asset

There’s something quite exciting about holding a beautiful magazine full of gorgeous properties, flipping through the pages, exploring them all and marveling at all those wonderful listings you have to offer.

That’s how it works – people are impressed with what they see. They also tend to take print ads as more legitimate ones. Little wonder – online ads and popups can drive anyone crazy, not to mention they are may be misleading.

On the contrary, print ad is tangible. People literally feel they can trust this ad and contact the agent at any time.

4) Fostering huge engagement

In online marketing it’s so hard to cut through all the noise. You only have a few seconds to spark interest in your properties. If you failed, your website visitors just click away to find things that will fascinate them more. And so you lose your leads.

With magazines, it’s totally different. People actually read them, not just scan the headlines chaotically. The average time a person spends on reading a magazine, be it a printed or digital one, is simply huge.

That’s quite eye-opening, right? These are the numbers every online marketer can just dream of.

5) Long-lasting exposure to properties – and excitement too

Yet another benefit you have from being promoted in a real estate magazine is a long life to your ads. Your online ads, regardless of how effective they may be now, easily get lost in the hustle and bustle of Internet banalities, never to be seen again.

On the contrary, a real estate magazine will stay in offices and homes for months, if not years. It will continue bringing you leads long after its publication, always reaching new people and telling them about your services.
It also turns out a real estate magazine is the best media to create positive emotions and build genuine, warm relationships with your audience.

6) Huge advertising effect in conjunction with a digital edition

A modern real estate magazine usually exists both in print and online. So basically, you still get online exposure, just this time it’s backed up by beautiful print publication distributed across the whole variety of venues.

You also get a wonderful opportunity to boost its circulation by promoting the digital edition among your own audience. Your fans and followers will like and share it, and go to your website to find out more, and guess what that means? That’s right, a strong positive impact on your SEO rankings because Google favors websites with a lot of attention and traffic from social media very much.

7) Reaching wider audiences at a lower cost

A real estate magazine is a perfect opportunity to make the most of your ad campaign at a shared cost.

Add to this that print magazines are an excellent way to reach niche markets which are quite hard to target online, e.g. some of the older generations, and you’ll open a whole new pool of ad opportunities.

8) Perfect for marketing luxury properties

If you happen to sell high-end properties, a branded real estate magazine is an invaluable tool. Carefully dropped in just the right places, it does nothing less than actually sells your properties, all the time.

In the luxury marketplace, print magazines are a must. Stunning photography together with powerful content prove to signal so much more quality of your work than just MLS copy.

So for every agent promoting the finest properties to the market, a branded real estate magazine in print is a particularly effective tool to dominate the local market.

Moreover, people, who you target as prospective high-end property buyers, actually want to read real estate magazines. As their income grows, so does their interest in print publications. In which case, you need to be ready to give them what they want.

Because so many agents just stopped investing in print advertising, it now turned into a tool that was once widespread to a tool signalling exclusivity. And that’s a perfect opportunity for you to fully capitalize on this.

Trying to answer the very first question in this post – does print advertising work for real estate – probably the best conclusion you can make is this.

Print real estate advertising is no panacea (like no media is, actually). It’s just the benefits it provides are still out there; they look different from what they did a decade ago, but every smart real estate agent working in a particular local area can still get a powerful positive impact on a business, stand out from the crowd and do an absolutely stellar job promoting properties via branded magazines.

WHY ADVERTISING IN MAGAZINES IS BENEFICIAL

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*from imagine-express.com

It’s no secret that the digital age has become increasingly integrated into our daily routine, even 10 years after the first iPhone was released. We are capable of doing our work, communicating globally, and reading publications electronically almost anywhere.

While technology continues to develop and become more intertwined with our everyday lives, people continue to remain tactile. People love to physically hold or touch something. As a matter of fact, the Nielson survey shows a decline for the second year in a row of eBook sales and an increase in print sales. Our world is saturated with technology and digital advertisements. People are responding to this saturation with a renewed interest in print. There are a number of magazines published exclusively online, such as Past Magazine and Spin Magazine, but have recently begun providing print copies as well.

An increased interest in print advertising has followed this renewed interest in print publications. There are many ways your company can benefit from magazine advertisements, and we’ve listed a few below.

INSPIRED READERS

Magazines provide a wealth of information, inspiration, and creative ideas for readers. The information given to the reader may drive them to go out and visit stores/businesses and search online to find out more.

TARGETED AUDIENCE

Magazines are created to target niche audiences depending upon the topic or theme. This means advertisements within each spread are relevant to the content of the magazine. This guarantees your advertisements will be in front of a target audience that cares about products like yours, since the reader considers the magazine’s content important.

CREDIBILITY

Magazine content is more likely be trusted by the reader as they have picked out the magazine for themselves. Because of this, readers will also spend time reading through the advertisements and are more likely to trust their credibility. A survey conducted by MarketingSherpa revealed 82% of participants trusted printed advertisements such as newspapers and magazines the most when making a purchase decision.

THEY LAST

Unlike online content, magazines are more likely to last because they are a physical object. As consumers hold onto a magazine for an extended period of time, an advertisement continues working each time they pick up the issue. People will even save images and pages for inspiration or trade magazine issues with friends. Since magazines last, their content, ads included, leaves a lasting message.

FOCUSED ATTENTION

Printed materials capture the attention of the reader. If your audience is physically holding a copy of a magazine, they don’t have the opportunity to multitask on multiple forms of media. It is more likely that you will have their complete attention.

HIGH QUALITY

Typically, magazines present high quality images. This allows for the best representation of your product. Newspapers and direct mail are slightly less effective as they don’t provide the same portrayal for your advertisements.

It’s simple – magazines sell and their advertisements enhance ROI. With the numerous benefits, it is a no-brainer that print marketing works and it works well. As the popularity of magazines are back on the rise, it is a great time for companies to invest in print advertisements.

August 10 Central IL Homes Guide – AVAILABLE ONLINE!

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FRONT COVER SPOTLIGHT

Tim Weir of Henderson-Weir Agency presents this simply gorgeous, majestic brick and cedar sided ranch home with dramatic vaulted ceilings. This home has plenty of other characteristics and features. Link for more information and photos inside on page 7.

5 Advantages of Magazine Advertising You Shouldn’t Miss

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*from MarketingWit.com

Advertising is an important part of everyday sales and exposure when it comes the services and products distributed by a company. Without it, companies and franchises wouldn’t have an outlet of promoting what it is they are trying to sell and enhance in terms of widening their reach and existence in the market. You have to understand that advertising requires planning with regard to packaging and timing, because audiences rely on certain services and products based on events and seasonal requirements. Magazines tap into a niche audience where designer brand companies and other sponsors of this type of media in print, know that by putting up ads in these pages they’re targeting an audience of a selective kind.

What Are the Advantages of Advertising in Magazines
The benefits of magazine advertising are aplenty since advertising techniques are designed in such a way where the audience is the primary and obvious focus. Who buys magazines? They see it as a medium that businessmen and women, well-off people and young adults buy on a regular monthly basis, because they can afford to, since there is something appealing about the magazine that draws them to it. Advertisement exposure scores big ones when it comes to magazines because there are people who buy them and can afford to splurge on what it is they come across. It benefits the advertisers because they’re being looked upon by those who live lifestyles that require them to if not indulge lavishly, at least do so on an occasional basis.
Reach
A magazine has considerable reach either globally, nationally, regionally, or locally, appealing to a fan following that is ready to buy/subscribe to these reads be it monthly or every quarter. You can expect a cornucopia of different people buying your magazine, with the hope that your ads are something they will pause to look through and at least mull over subconsciously if not make a conscious decision on the spot.
Attractive Display
The advantage of magazine advertisements is the fact that ads can look realistic and can jump out at readers, because of their glossy detailing and show of colors that calls for attention. Readers don’t have a choice but to notice these well-placed ads that cover a whole page spread or run for successive pages in a connective order. Marketing well put together ads that surpass the ordinary and mediocre, will have audiences enthralled at what they see, with a high possibility of them being your number one consumers.
Events
No matter what event date is fast approaching, magazines know that the focal point lies now in brands and services that will give consumers a reason to attain these depending on what lies ahead. Be it weddings, award functions, anniversaries, season sales or vacation getaways, magazines know how and when to release these very advertisements depending on their sponsors’ needs.
Audience Selection
Not all magazines will have random ads splashed across their pages, especially those with big names in the business. It is a well-planned strategy of assigning only certain kinds of issues with the right sponsors. For example, youth magazines will have affordable services / products from brand houses; fashion magazines will have expensive jewelry and clothes from well-known designers around the world, and so on. It’s a selling point strategy because you know exactly what kind of people are reading that issue and looking into your ad selections.
Shelf Life
It is true that a lot of people collect magazines therefore lengthening the lifespan of an ad, which is one of the many objectives of advertising. It gives it the benefit to be looked upon again and again.
Interested in advertising in the Central Illinois Homes Guide? Greater Peoria’s must-have home hunting companion for the last 35 years? Give us a call at 309.688.6419, email us at centralillinoishomesguide@gmail.com, or click here to place your ad, in Advertiser’s Corner!

The Importance of Print Advertising to your Marketing Campaign

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*from Raeanne Meyer, www.mcarusselljohns.com

While print advertising may seem “one dimensional” it’s not nearly as bland as you might think. The importance of print advertising to your campaign is actually a lot more far reaching than you might think. Print advertising actually has the ability to do some of the things that almost no other advertising is able to do at all.

Longevity–  After the funds have run out there is pretty much no other type of advertising out there that has the ability to hang around quite the way that print does. Magazines are often found lingering for months and in some cases even years after they are published. Newspaper ads are convenient to rip out fold up and keep in your pocket so that you can tack it up on your refrigerator until you are ready to use. Often our reps will hear from their advertisers that they received response from their ads weeks if not months after their ads stopped running because someone told them that they cut out the ad from the newspaper and saved it until they were ready to buy.

Cost effective– While pay per click was definitely a hot topic for several years, in reality, nothing really translated the way that they expected. The close of all of those clicks can start to compound before you even get a sale.

Resonates– The in your face aggressiveness of digital advertising as well as the ability to fast forward through our television programming has given nearly everyone the uncanny ability to drown out almost all advertising in general. Print advertising defies the odds. In fact most people actually do stop to look at advertising when they are able to do so on their own terms rather than being bombarded by them every where they turn. Studies show that the importance of print advertising to memory is actually quite profound.  People are better able to remember and recall ads that are found in print for a number of reasons, the ability to touch being one of them, and the other being that when people look through a magazine or a newspaper they are doing so at a time they are designating for that purpose. Thereby making them more engaged than they would have been viewing the same ad on one of their digital devices.

Trustworthy– Today it seems like almost anyone can create a Facebook page and set up a pay per click campaign and set up a website with a shopping cart faster than it takes a person to drive across town. These days almost anyone can own a business and “ look” like the real deal. But in fact most people are more trusting of businesses that they see in print advertising. Even younger generations who are typically less trusting of advertising in general feel like printed publications actually have valuable information for them.

The importance of print advertising is evident in almost any campaign. The addition of print advertising to an existing media campaign has shown to improve the results of a number of other types of advertising from TV to digital.  People are more likely to remember an ad as well as connect with a brand image.