WHY ADVERTISING IN MAGAZINES IS BENEFICIAL

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*from imagine-express.com

It’s no secret that the digital age has become increasingly integrated into our daily routine, even 10 years after the first iPhone was released. We are capable of doing our work, communicating globally, and reading publications electronically almost anywhere.

While technology continues to develop and become more intertwined with our everyday lives, people continue to remain tactile. People love to physically hold or touch something. As a matter of fact, the Nielson survey shows a decline for the second year in a row of eBook sales and an increase in print sales. Our world is saturated with technology and digital advertisements. People are responding to this saturation with a renewed interest in print. There are a number of magazines published exclusively online, such as Past Magazine and Spin Magazine, but have recently begun providing print copies as well.

An increased interest in print advertising has followed this renewed interest in print publications. There are many ways your company can benefit from magazine advertisements, and we’ve listed a few below.

INSPIRED READERS

Magazines provide a wealth of information, inspiration, and creative ideas for readers. The information given to the reader may drive them to go out and visit stores/businesses and search online to find out more.

TARGETED AUDIENCE

Magazines are created to target niche audiences depending upon the topic or theme. This means advertisements within each spread are relevant to the content of the magazine. This guarantees your advertisements will be in front of a target audience that cares about products like yours, since the reader considers the magazine’s content important.

CREDIBILITY

Magazine content is more likely be trusted by the reader as they have picked out the magazine for themselves. Because of this, readers will also spend time reading through the advertisements and are more likely to trust their credibility. A survey conducted by MarketingSherpa revealed 82% of participants trusted printed advertisements such as newspapers and magazines the most when making a purchase decision.

THEY LAST

Unlike online content, magazines are more likely to last because they are a physical object. As consumers hold onto a magazine for an extended period of time, an advertisement continues working each time they pick up the issue. People will even save images and pages for inspiration or trade magazine issues with friends. Since magazines last, their content, ads included, leaves a lasting message.

FOCUSED ATTENTION

Printed materials capture the attention of the reader. If your audience is physically holding a copy of a magazine, they don’t have the opportunity to multitask on multiple forms of media. It is more likely that you will have their complete attention.

HIGH QUALITY

Typically, magazines present high quality images. This allows for the best representation of your product. Newspapers and direct mail are slightly less effective as they don’t provide the same portrayal for your advertisements.

It’s simple – magazines sell and their advertisements enhance ROI. With the numerous benefits, it is a no-brainer that print marketing works and it works well. As the popularity of magazines are back on the rise, it is a great time for companies to invest in print advertisements.

August 10 Central IL Homes Guide – AVAILABLE ONLINE!

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FRONT COVER SPOTLIGHT

Tim Weir of Henderson-Weir Agency presents this simply gorgeous, majestic brick and cedar sided ranch home with dramatic vaulted ceilings. This home has plenty of other characteristics and features. Link for more information and photos inside on page 7.

5 Advantages of Magazine Advertising You Shouldn’t Miss

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*from MarketingWit.com

Advertising is an important part of everyday sales and exposure when it comes the services and products distributed by a company. Without it, companies and franchises wouldn’t have an outlet of promoting what it is they are trying to sell and enhance in terms of widening their reach and existence in the market. You have to understand that advertising requires planning with regard to packaging and timing, because audiences rely on certain services and products based on events and seasonal requirements. Magazines tap into a niche audience where designer brand companies and other sponsors of this type of media in print, know that by putting up ads in these pages they’re targeting an audience of a selective kind.

What Are the Advantages of Advertising in Magazines
The benefits of magazine advertising are aplenty since advertising techniques are designed in such a way where the audience is the primary and obvious focus. Who buys magazines? They see it as a medium that businessmen and women, well-off people and young adults buy on a regular monthly basis, because they can afford to, since there is something appealing about the magazine that draws them to it. Advertisement exposure scores big ones when it comes to magazines because there are people who buy them and can afford to splurge on what it is they come across. It benefits the advertisers because they’re being looked upon by those who live lifestyles that require them to if not indulge lavishly, at least do so on an occasional basis.
Reach
A magazine has considerable reach either globally, nationally, regionally, or locally, appealing to a fan following that is ready to buy/subscribe to these reads be it monthly or every quarter. You can expect a cornucopia of different people buying your magazine, with the hope that your ads are something they will pause to look through and at least mull over subconsciously if not make a conscious decision on the spot.
Attractive Display
The advantage of magazine advertisements is the fact that ads can look realistic and can jump out at readers, because of their glossy detailing and show of colors that calls for attention. Readers don’t have a choice but to notice these well-placed ads that cover a whole page spread or run for successive pages in a connective order. Marketing well put together ads that surpass the ordinary and mediocre, will have audiences enthralled at what they see, with a high possibility of them being your number one consumers.
Events
No matter what event date is fast approaching, magazines know that the focal point lies now in brands and services that will give consumers a reason to attain these depending on what lies ahead. Be it weddings, award functions, anniversaries, season sales or vacation getaways, magazines know how and when to release these very advertisements depending on their sponsors’ needs.
Audience Selection
Not all magazines will have random ads splashed across their pages, especially those with big names in the business. It is a well-planned strategy of assigning only certain kinds of issues with the right sponsors. For example, youth magazines will have affordable services / products from brand houses; fashion magazines will have expensive jewelry and clothes from well-known designers around the world, and so on. It’s a selling point strategy because you know exactly what kind of people are reading that issue and looking into your ad selections.
Shelf Life
It is true that a lot of people collect magazines therefore lengthening the lifespan of an ad, which is one of the many objectives of advertising. It gives it the benefit to be looked upon again and again.
Interested in advertising in the Central Illinois Homes Guide? Greater Peoria’s must-have home hunting companion for the last 35 years? Give us a call at 309.688.6419, email us at centralillinoishomesguide@gmail.com, or click here to place your ad, in Advertiser’s Corner!

July 13 Central Illinois Homes Guide Available Online!

Celebrating 35 years! The July 13 Central Illinois Homes Guide is available online.

Inside feature article: Your Ideal Vacation Home, According to your Zodiac Sign! (page 9)

Front Cover Spotlight: Carol Urish of Jim Maloof/REALTOR presents this beautiful, private, quiet estate on nearly 1.5 acres in the heart of Morton. This home has many unique features including an in-ground pool. Link for more information and photos inside on page 7.

Back Cover features homes listed by: Laura Booher – Century 21 Lincoln National Realty, Deb Miller – Jim Maloof/REALTOR, and Ryan Cannon – RE/MAX Traders Unlimited

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June 1 Central Illinois Homes Guide – Available Online!

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Wendy Kolbus of RE/MAX Traders Unlimited presents this spectacular masterpiece with golf views, beautifully landscaped privacy, and casual luxury. This home has so much to offer. Link for more information and photos inside on page 7.

Also Inside:

Details about the PAAR CARES Foundation Charity Golf Outing. Please help support the community through fundraising. More details found on page 10.

The Importance of Print Advertising to your Marketing Campaign

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*from Raeanne Meyer, www.mcarusselljohns.com

While print advertising may seem “one dimensional” it’s not nearly as bland as you might think. The importance of print advertising to your campaign is actually a lot more far reaching than you might think. Print advertising actually has the ability to do some of the things that almost no other advertising is able to do at all.

Longevity–  After the funds have run out there is pretty much no other type of advertising out there that has the ability to hang around quite the way that print does. Magazines are often found lingering for months and in some cases even years after they are published. Newspaper ads are convenient to rip out fold up and keep in your pocket so that you can tack it up on your refrigerator until you are ready to use. Often our reps will hear from their advertisers that they received response from their ads weeks if not months after their ads stopped running because someone told them that they cut out the ad from the newspaper and saved it until they were ready to buy.

Cost effective– While pay per click was definitely a hot topic for several years, in reality, nothing really translated the way that they expected. The close of all of those clicks can start to compound before you even get a sale.

Resonates– The in your face aggressiveness of digital advertising as well as the ability to fast forward through our television programming has given nearly everyone the uncanny ability to drown out almost all advertising in general. Print advertising defies the odds. In fact most people actually do stop to look at advertising when they are able to do so on their own terms rather than being bombarded by them every where they turn. Studies show that the importance of print advertising to memory is actually quite profound.  People are better able to remember and recall ads that are found in print for a number of reasons, the ability to touch being one of them, and the other being that when people look through a magazine or a newspaper they are doing so at a time they are designating for that purpose. Thereby making them more engaged than they would have been viewing the same ad on one of their digital devices.

Trustworthy– Today it seems like almost anyone can create a Facebook page and set up a pay per click campaign and set up a website with a shopping cart faster than it takes a person to drive across town. These days almost anyone can own a business and “ look” like the real deal. But in fact most people are more trusting of businesses that they see in print advertising. Even younger generations who are typically less trusting of advertising in general feel like printed publications actually have valuable information for them.

The importance of print advertising is evident in almost any campaign. The addition of print advertising to an existing media campaign has shown to improve the results of a number of other types of advertising from TV to digital.  People are more likely to remember an ad as well as connect with a brand image.