THE KEY TO GETTING SELLER LISTINGS: JUST LISTED AND JUST SOLD REAL ESTATE POSTCARDS

The Key to Effective Real Estate Postcards

*from quantumdigital.com

Learn how to use postcards to get the word out about open houses, new listings, and sold homes

When it comes to promoting your business, you’ve probably heard this advice: “just be out there!” Everybody seems to have plenty of ideas of how business owners should grow and succeed, but actually putting those ideas to practice in a well thought out way can be challenging. Since there is an increasingly large number of businesses out there, it’s growing more difficult for realtors and other small business owners to stand out and thrive. One must try to be as creative as possible.

In order to get the desired outcome from a marketing strategy, you must get to know your clients and have them recognize and trust your brand. In the real estate business, there are specific best practices to follow for more successful listings and closings.

Smart realtors have learned how to use just listed and just sold real estate postcards to frequently reach out to their farming areas. So, before you start sending just listed, just sold, or open house real estate postcards, there are certain steps to follow in your campaign in order to become the new go-to neighborhood real estate agent.

This comprehensive guide will teach you how to use just listed and just sold real estate postcards to reach out to targeted prospects.

Focus on a Specific Neighborhood 

First and foremost, you must choose the right neighborhood in which your real estate business has the most potential to grow. Your efforts might be in vain if the neighborhood you choose to mail real estate postcards to is not the best one in which to invest your attention and resources.

Be sure to carefully research the options out there and, according to your interests and budget, choose a neighborhood that best fits your goals. Be careful to consider the fact that direct mail is a long-term marketing technique. If you don’t see success immediately, the issue may not be that there are not enough transactions out there, but that buying or selling may not be on people’s radar yet for them to think of choosing you. Therefore, the neighborhood you choose should be one that has the potential to satisfy your long-term entrepreneurial goals.

Become a Good Neighbor

People are usually more comfortable with things that are familiar. It makes people feel safe, connected, and offers a certain amount of reassurance. Putting a family home for sale or considering a home purchase is usually one of the most intimate and life defining moments. Beyond the success of buying or selling, people seek the feeling of comfort, trust, and support throughout the whole process. As a realtor, this should be an objective in your business. The real estate business involves connecting with people in their homes, where clients have made large investments and seek your advice to ensure a stable future. To establish that kind of trust and closeness with members of a neighborhood, work to become a great neighbor. Being professional, honorable, and friendly can grow trust among those in your sphere of influence, and you can accomplish that by simply being a good neighbor.

Be Consistent In Your Postcard Marketing Technique

Once you have decided on a target neighborhood, it is time to commit and invest. You’ll get the most out of your investment in postcard marketing if you commit to being consistent. Simply sending a few postcards every once in awhile is typically not going to be enough to move the needle. Given that people receive many promotional materials all the time, you need to commit to sending postcards on a very regular basis to be recognized and remembered. Getting seller listings is a process that takes time to show results, which requires patience and persistence. A regular, trickling schedule of mail showcasing your success through new listings and sold homes will gain trust, build familiarity, and leave an impression for when that prospect needs your services. According to RISmedia, when a house goes up for sale in a given neighborhood, within the next six months there will most probably be two or three going up for sale as well. Real estate postcard marketing is without a doubt a long-term strategy.

Invest in Great Design

While it might be tempting to stick with the same old design you’ve been using for years, investing in great visual postcard design will help to establish your brand long-term and and make the most of your marketing investment. People sift through their mail on a regular basis, weeding out the “junk mail” from the marketing materials that grab their attention. Design can make the difference between someone simply throwing that postcard straight to the garbage or actually reading it and having an interest in it. Visuals are a great way to instantly get a prospect’s attention, and great design will steer them to take action.

Consider trying a clean and professional design. Postcards and other printed materials are a direct representation of you and your real estate business, and you want to always put your best foot forward. Include a nice head-shot, logo, and clean text to communicate your message. Investing in a great layout will be of benefit, particularly if you are showcasing big, expensive listings.

Perfecting Your Message

Spending time thinking through your messaging is an important step to be sure your call to action and main headline align with your goals. However, the balance is in keeping the message concise as well. People want to read something short and to the point, so do not go overboard with the details on the postcard. Your website is a better platform for paragraphs of information, so use the postcard to send them online for more information. Utilize the front and back of the card, but keep in mind to repeat your message on both sides to ensure they know what you do, no matter what side they look at first.

Consider establishing a slogan to use along with your real estate logo to leave an impression and communicate your service. Research other slogans for inspiration and get as creative as possible while still being informative. Adapt the slogan and the rest of the text to the audience you are addressing, and keep the writing style friendly, professional, and informative.

Use All Types of Postcards

  • The Open House Postcard – According to Examiner.com, the best way to promote an open house is by sending open house postcards. There is something about receiving a printed invitation to an event that makes the event seem more formal and also more personal. By using customizable postcards, you can make the recipient feel special. It’s also an opportunity for them to bring a friend that may be looking to buy a home nearby. People expect an open house to be a professional, yet friendly encounter, so make sure the postcard communicates this message. Don’t forget to state clearly why your guests should come to the open house event and mention any additional attractions the event might have to draw visitors. One creative idea is to organize a raffle or drawing, where every guest arriving can enter by simply showing their postcard invitation.
  • The Just Listed Postcard – Its main purpose, beyond the utility of promoting a new listing, is to make your business known in the neighborhood. So do not hesitate to send them to your farming area, even if many of them might not even hold an interest in buying a property at that moment. What is important in this process is that people get to see you are active and successful, which ultimately translates into long term confidence. Make sure to include the best pictures of the property. Pictures can speak for themselves, allowing you to keep the writing to a minimum.
  • The Just Sold Real Estate Postcard – Some might wonder about the purpose behind sending just sold postcards, given that the property is already sold. Celebrating your victory and making this a community event is a great way of promoting your real estate business. It shows people that the market is hot and you’re selling properties. Just sold real estate postcards can be also be viewed as an indirect testimonial from the owners who chose you as their realtor. Since you and the seller are celebrating, try to communicate that feeling in the postcard, making it an important announcement for everyone.

Go Old School: Printed Postcards Are In

In an era where much of our communication is virtual, it’s refreshing to put your hands on a written letter or a beautiful postcard. If enough attention has been put into choosing the right design to represent your brand, you can optimize the quality with the paper selection. Based on what budget is appropriate, you can either choose a more luxurious printing paper or a more understated one. Considering the materials your target audience receives can help you decide how much you should invest in paper quality. If your business mainly focuses on luxury listings, stepping up in printing quality and selecting a high-end matte or gloss may be best.

After all of your postcards are professionally printed, the next step would be to mail them to the recipients or hand deliver a group of them to VIPs.

Share Through Email and Social Media

When developing a postcard campaign, leverage your digital channels as well. Simply sharing your postcard design is a simple way to get your message out to your social media network or email newsletter subscribers. Depending on your technology knowledge and budget, you could even consider incorporating other visual effects such as a listing video. People love eye-catching visuals that are quick and interactive. Explore ways to differentiate yourself creatively to make the most of your postcard campaign.

Consistency is Key

Again, being consistent is not only important in real estate postcard marketing, but also in making your business seen and recognized by all members of the community. Given that clients who choose you as their realtor trust you to handle a very personal and important life event, you will have difficulty thriving if you operate from a distance. Use automated real estate marketing technology to keep your postcard campaigns running while you spend time on the face-to-face communications that foster long-term buyer and seller relationships.

3 Reasons for Agents to Send out Just Listed Postcards

*from continuityprograms.com

shutterstock_247058125After giving yourself a well-deserved pat on the back for securing your latest listing, the next step should be to immediately send out your “Just Listed” postcards. Some agents question if they’re still worth the trouble of sending, and the answer is a resounding yes!

Just Listed postcards are an effective and economical way to help you reach your business goals and their ROI is proven. Not simply a means of reporting on your success, the postcards may be just the encouragement other sellers and buyers need to make a move of their own. Here are three of the benefits of sending out just listed postcards.

“The Ask” as a Call to Action

Make your postcard an offer to help others with their real estate needs. Use a Just Listed postcard to attract and motivate potential new listings by including a small CTA paragraph at the bottom which offers your assistance to all sellers and buyers in the neighborhood of the listed home. Use wording along the lines of “If you’re thinking of selling your home, or looking to buy, I would love to work with you. Give me a call!” Or, put a different twist on it and offer a “Not For Sale” complimentary market analysis to determine the value of their home and start a relationship.

Stay Visible

Even if people are not buying or selling right now, seeing your branded Just Listed postcards shows potential clients that you are busy and successful. That’s always an image worth promoting to those on your mailing list. You’ll also increase the chance of your information being shared with others, and as you know, word-of-mouth marketing is vital to an agent’s business.

Show Them Your Success

Use Just Listed postcards to raise your brand awareness and generate new leads. Potential buyers will welcome an additional option, other agents will show your listing to their own buyers, and on-the-fence sellers may be encouraged to list with you based on the way you are marketing this listing.

Contact the PAAR Marketing Center to set up your MLS Auto Just Listed Postcards today!

SEO for Real Estate Agents

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*from digitalbrandinginstitute.com

SEO for real estate agents is similar to other SEO initiatives with a few fundamental differences, the main one of which is keywords. If you’re a real estate agency looking to stand out from your competition on online searches, you’ll need to learn about your specific keywords and how to make them work their best for you. 

SEO for Real Estate Agents

Keyword research plays a vital role in SEO. Your keyword research will involve identifying a list of phrases describing what your real estate agency does. You can use this list to produce a significant amount of website traffic if you’ve picked the right keywords. This will make a high starting point for your SEO for real estate agents. Keyword research could just be described as modern market research.

Your keyword research should kick off any serious marketing initiative that you undertake. Additionally, it is critical for pay-per-click campaigns, content marketing efforts and on-page SEO.

So let’s get started.

Step 1: Testing

Terms that are broad within real estate agencies can be hard to rank for; this could include phrases like ‘buy a house.’ It is best for you to begin with keywords that are specialized.

You should begin your keyword research by finding an initial cornerstone keyword. Once you’ve found it, then you can create a bigger list off of it. You’ll also need to verify that your cornerstone keyword will work for you by doing research. This will need to be done over and over again until you can check its usefulness and create a full list.

Start with a phrase that your clients typically use to find you. Take that keyword and do an initial test. First, you can check the existing traffic volume for this term. There are several tools you can use to do this, both free and paid. Google Adwords has a great utility called the Keyword Planner that will assess lists of keywords for their viability in PPC campaigns. This works particularly well if you’re using google ads.

Another tool is SEMRush which contains an array of paid research and analysis. SEMRush is useful for organic and paid SEO. On this site, all you need to do is type in your keyword phrase into the search bar at the top of the page. Immediately you’ll get results which will tell you how much search volume the term receives and suggestions with related words. If the terms they suggest hold value to your real estate agency, then add them to your list.

SEO for real estate agents will involve a lot of niche targeting. This means that your foundation keyword may not get a lot of hits in a month. 70 hits in a month will be enough to generate a profit.

If you choose a broader keyword string, then it will likely be too competitive for organic SEO and too expensive for pay-per-click.

Step 2: Make a Spreadsheet

If your research confirms that your foundation keyword will work and suggests other keywords, then this is the time to start a spreadsheet to compile a master list.

Google Sheets is a great option to create keyword research templates that can be structured into ongoing campaigns.

Your spreadsheet should include your keywords, their volume, competition, and specialty. You can also add any notes you might have on them here.

Step 3: Go Back to Google

Your foundation keyword will work out great, so now you go to Google to mine more keywords.

Head back to Google and type in your cornerstone keyword, then scroll down the page and look beyond the organic results. Down at the bottom of the page, Google will show a list of alternate keywords. These keywords are search strings other people have used when looking for your keyword. These keywords can be added to the list you created on your spreadsheet, and you can test their traffic volumes.

Step 4: Find Synonyms

Your list will just continue growing at this point, but you should continue to search for variants. In your search, you will probably find alternative keywords that will yield traffic.

When looking for variants, you can start by looking for synonyms for your keyword phrases. Thesaurus.com can show you lots of synonyms to contribute to your research. Developing your SEO for real estate agents, you’ll already have a couple of synonyms right away, houses and homes!

If you’re using a generic phrase like ‘choosing a real estate agent’, then you might want to use a synonym for ‘choosing.’ The other keywords you pick will also have opportunities for synonym research.

Step 5: Conduct Competitive Research

There are many useful tools in SEO for real estate agents that can make life easier. The typical keyword tool of choice is the keyword explorer from Moz. There are others though that are offered by SEMrush and Ahrefs which perform similarly.

Your goal will be to snoop around for keyword ideas from your competitors. Take your cornerstone keyword and paste it into the Google search field, then choose one of the paid results from PPC and copy the URL for the landing page. You can then paste the URL into the Keyword Explorer main input field.

By doing this, you’ll end up with a list of keywords found on your competitor’s site. These are the keywords that will rank them organically in the search list. These might also be keywords that they will target for in AdWords. You can search through these keywords and find ones that are relevant to you to add to your spreadsheet.

Competitive Research

If you are already using AdWords, then you will have access to Keyword Planner. If that is the case, then you can skip this step.

Your goal is still to find keyword ideas from your competitors. To do this, head over to Google search and type in your cornerstone keyword. When the results appear, you can look for any of your competitor’s paid listings. If there is one, then copy the URL of their landing page and it to Keyword Planner. Then choose the option to search for new keywords using a phrase, website, or category and past the landing page URL in.

After you’ve done this, you can analyze their entire website. Google will then suggest some keywords for you, which is what this site is currently ranking for in organic search.

The list that you get will include keywords that are useless and unrelated that you don’t have to keep. However, it will also include keywords that you can steal and will give you a good idea of what your competitors are targeting. Figuring out what they’re targeting will also give you more ideas for keywords.

Step 6: Stream Your List

At this point, you will have a large list of keywords that may contain duplicates. Your job now is to comb through your spreadsheet and take another look at these keywords.

First, you’ll want to get rid of any duplicates. Some spreadsheets may even have a ‘remove duplicates’ feature which will speed up the process. Then you can group keywords based on their similarity.

Once you’ve done this, your list will be complete. You’ve found all the keywords you want to use, and you’re ready to check them out a final time in SEO for real estate agents. Giving them a final test will help you determine how much traffic volume those words get. You can do this using either Keyword Planner or Moz’s Keyword Explorer.

Step 7: Finishing Your List

Now that your spreadsheet is ready, you can take it back to Keyword Planner. Now you’ll want the second option ‘get search volume and trends’ when you can choose the option to upload your entire list.

When you click ‘get search volume’ you will get analysis from Google on your list. Google will also tell you what a typical PPC bid is for any of your keywords. Keyword Planner is a PPC tool, so the analysis it gives is intended to be for paid search, not organic search. The paid keyword analysis tools will also give ‘quality ratings’ which are useful to know about any SEO for real estate agents.

When Google does it’s analysis you can decide to cut out the low traffic keywords that won’t give you enough traffic to warrant the effort of using them. Find the keywords which have decent volume and look for keywords with significant volume and competitiveness. You can find these by their average cost-per-click numbers from the Keyword Planner.

Final Thoughts

Having an online presence is a necessity in this modern age. It doesn’t matter who your audience is, where you are located, or what you do; you will need to be online. This is why SEO for real estate agents is so essential. If you’re unsearchable, you might as well not exist, because your potential clients won’t be able to find you. By figuring out all the right keywords for your real estate agency, you’re that much closer to being boosted onto the first page of search results and seeing your business genuinely bloom.

What are your favorite real estate agency keywords?

5 Direct Mail Marketing Mistakes You Hope You’re Not Making – But Probably Are

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*from Mediaspace Solutions

According to findings from a Temple University study, direct mail campaigns have a greater effect on buying decisions than digital ads. The study found that participants had stronger emotional responses from physical ads, and that those physical ads left a longer lasting impression.

So, whether or not direct mail marketing works is not really up for discussion. What is up for discussion is how to do it the right way and the wrong way.

If you’ve been struggling to get your direct mail campaigns to work for you, chances are you’re making some common mistakes.

Mistake #1: You’re Not Leveraging Data

All of your customers are different, so lumping them into one “target” group won’t work. To launch an effective direct mail campaign, you’ve got to spend some time looking at your data so you can properly segment your audience into specific groups. This will allow for more relevant communication that they will actually respond to.

Don’t create messaging that speaks to a target group – use data to speak to individuals within that group.

Mistake #2: Using a Not-so-Clean List

If you like missed opportunities and wasting money, then by all means, use a messy list. But if you want a solid ROI on your campaign, clean your database from time-to-time to check for address or name changes, and scrap any duplicate records. No one will think fondly of your brand if they keep receiving two or more postcards from you.

Mistake #3: Your Mailings are Boring and Not Personal

You may think that, these days, a person’s mailbox isn’t as cluttered as their email inbox, so you don’t have to try as hard to get their attention. Wrong! Boring and nonpersonal mail will be tossed immediately into the trash (or recycling bin for those conscientious recipients).

Your communication is still vying for attention so make sure your creatives are creative and grab attention. Always be thoughtful and personal with your messaging. Remember, your goal is to connect, engage and inspire your audience to action.

Mistake #4: You Have No Point

Or if you do, it isn’t very clear.

Remember, you’ve got like 3 seconds to convince a recipient to spend some time with your mailer to digest your offer. If, right off the bat, your message has confused them, you’re going in the bin.

Make sure your copy is very clean and makes complete sense. If you don’t have someone in-house who is strong at direct mail copywriting, outsource to someone who can create a message that is clear, direct, and drives your desired reaction.

Mistake #5: You’re Not Testing

If you have no idea what is and isn’t working, you’re obviously not testing. And if you’re not testing, you’re not optimizing your campaigns to get the biggest return.

There are an awful lot of moving pieces to a direct mail campaign, and the chances of you getting everything 100% perfectly right your first time ‘out of the gate’ are fairly low. A/B test everything, your colors, images, headers, bullet points and calls-to-action. Only when you have reached peak optimization should you roll out big.

Need help with your next direct mail campaign? We help our members improve their creative execution, expand their market presence, drive action and maximize their budgets, and we can do the same for you. Get in touch with us here at the PAAR Marketing Center today.

Leveling Up Your Marketing Strategy with Direct Mail

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*from lumegent.com

It’s no secret that marketing campaigns have shifted to the digital realm. Companies are ditching flyers and postcards and are instead opting for social media, email, video, and other digital channels. While the internet serves as the bedrock for most marketing efforts, it’s important for a company to implement an integrated marketing strategy to maximize reach.

This is where direct mail comes in. Direct mail creates a tangible connection between company and customer—an interaction that digital campaigns simply cannot replicate. Most mail recipients take time to sift through their mail, whereas emails can be lost in spam folders, video links ignored, and Facebook posts passed over. Even if recipients don’t respond to direct mail, they at least look at the flyers and postcards they receive. With my years of experience in printing and direct mail campaigns, I can attest to the high conversion rates that accompany direct mail. You’d be surprised at how many people fill out reply cards to request information or the increase in web traffic after mail pieces are delivered to customers.

Direct mail also offers flexibility to accommodate a company’s marketing strategy. A common use of direct mail is to promote sales and events, but that’s only the beginning. Companies can use direct mail to gather information about existing and new customers, to offer coupons and discounts, and as a reminder of important dates. Direct mail can meet both the short-term marketing goals of a company, such as driving sales for a promotional event, and the company’s long-term goals, such as building relationships with customers.

Another significant aspect of direct mail is its trackability. Data and analytics are central to a marketing campaign, so being able to track the number of responses from reply cards or the number of times a customer uses mail-only coupons provides important insight into a company’s marketing strategy. Companies can then use direct mail data to improve or readjust their campaigns as needed.

One concern with direct mail, however, is cost. With most digital options free or nearly free, it’s understandable why a company would put away the paper and focus on web-only collateral. Although direct mail does cost money to design, print, and ship, the cost isn’t as prohibitive as you may think. The unit cost for most mail pieces is only a few cents (if that), so it’s possible to incorporate direct mail into a marketing budget without breaking the bank.

In today’s business climate, an integrated approach to marketing has become more essential than ever before. As marketers, we want to reach customers and clients largely through digital means, but connecting with individuals over multiple channels—including direct mail—ensures the highest rate of return for our efforts. As a bonus, multichannel marketing solidifies a company’s brand and flavor of messaging. Direct mail ultimately provides an inexpensive, effective channel to supplement a company’s digital marketing endeavors.

Top 11 Reasons to Have a Facebook Business Page

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*from idxcentral.com

Looking for another excellent resource to promote your personal brand? A Facebook business page can be a highly effective marketing tool, and if you are like most people, you probably already have a personal account and are fairly versed already. As of spring 2017, there were over 1.86 billion monthly active Facebook users with five new Facebook profiles being created every second. We encourage all real estate agents to create a business page that is separate from their personal Facebook account. Creating a Facebook business page is a great way to reach a bigger audience. Furthermore, it has the great potential of attracting new clients, it is easy to maintain, and it may be just the thing you are looking for to generate more traffic to your real estate website. Most importantly, it just plain makes sense when Facebook is the most popular social network worldwide.

Top 11 Reasons to have a Facebook Business Page:

  1. It allows you to keep things strictly professional. This narrows down your postings to information that is of specific interest to your real estate clients. You can even monitor what personal items you want people to see (if any).
  2. It shows people you are current, social and appreciate the value of being social online. A great tip is to learn how to use hashtags on Facebook to widen your marketing reach.
  3. Drive more traffic to your website! Your Facebook account will drive traffic to your website.
  4. It’s a FREE way to promote your business. Get creative!
  5. It promotes your personal brand. Upload your professional photo as the cover photo and place your logo in the banner area. If you don’t have a logo, you can use the space to showcase a gorgeous landscape from your real estate area. Be sure to link to your real estate website or your agent profile so they can learn more.
  6. It shows you as an expert in the real estate field. All you have to do is post about topics or questions people often ask you and link to your own site or other sites that might resolve those questions.
  7. It is a great marketing tool. Use your business page to promote your experience, your listings, sold listings, your awards and accolades, etc.
  8. It promotes your website. Invite your Facebook fans to visit your real estate website or blog to look at the hottest listings, read relevant articles, visit the buyers and seller sections, neighborhood profiles, check out local information, and more. Find creative ways to drive Facebook visitors towards your site so they start using it.
  9. It is a great place to directly interact with clients and target a specific audience.
  10. It is a good place to “poll your audience” or ask for opinions to generate discussion. You can even add a discussion tab to your page to answer any questions visitors might have.
  11. Use your Facebook page to run a contest. “Like Us” and be entered to win a dinner on us or gift card to a local shop or service company. Use this avenue to generate buzz around your Facebook page and direct traffic to your site.

7 Reasons to Use a Facebook Business Page

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Small business owners who use social networking sites effectively are able to promote their businesses in powerful ways, and one of the best ways is with a Facebook business page.

While Facebook began as a way for college students and other young adults to connect online, it has become a staple for businesses and community organizations. Here are six reasons to create a Facebook page for your small business today.

  1. Learn about your target audience 

A business page on Facebook gives you a way to communicate directly with your target audience. Think of it as an ongoing focus group. Your fans are there because they are aware of your company and want to learn more. While they certainly are expecting to receive useful information from your Facebook page, you also can be collecting useful information from them through their participation.

Facebook Insights also provide useful information about your fans and their interactions on your page. As a microcosm of your target market, your Facebook fans can tell you a lot about what they want through their interaction, comments, and feedback.

2. “Humanize” your company

Social connections and genuine communication are integral parts of social media, and Facebook gives you an opportunity to attach a face, name, and personality to your brand. While your Facebook page may represent your company, it also allows you to show the human side of your business through one-on-one conversations, personal tidbits, and nonbusiness interaction.Even if you automate parts of your social media activity, you can fit in a moderate amount of live, on-the-spot communication to create richer, more “human” relationships.

 

3. Build a community
Facebook pages are excellent places to gather your customers, prospects, and fans to provide reviews, share opinions, voice concerns and offer feedback. You can build a community on your Facebook page in a number of ways, including:

  • Posting useful, relevant and interesting links
  • Asking fans to contribute with comments
  • Organizing contests and promotions
  • Providing a place to leave reviews and other feedback
  • Offering incentives for activity on the page

 

If the Facebook page you create for your business successfully brings people together, you can develop a loyal following that will continue to grow.

4. Facebook is good for search engine optimization (SEO)

Facebook can be an effective way to direct traffic to your business website and blog. Your posts, links, and other actions that are contained on your public Facebook page also can give you an SEO boost if they are indexed by search engines.With the speed of social media and new weight being added to information shared through social channels, having a Facebook page filled with rich content relevant to your business can help you boost your search engine rankings.

 

5. Your competition already has one

Doing something simply because your competition is doing it isn’t a good enough reason, but when it comes to social media, not having a Facebook page or a presence on other social networks can cost you opportunities—especially if your competition is using social media and using it well

6. Put your business in front of your clients and customers everyday

Most people on Facebook visit the site every day, so regular status updates, shared links and videos, and other information gives you a chance to connect with your customers daily.

With more than 2.2 billion active Facebook users, as of 2017, an increasing number of consumers are using the site to find products, services, and brands to solve their everyday problems. Facebook and other social networks make it easy for potential customers to find you. And when they do, they often are more likely to remember your brand and share it with their own connections.

Ultimately, a branded Facebook page for your business can be a powerful way to expand your reach and increase awareness of your business online.

It gives you visibility, exposure, and marketing. It is essentially a free advertising platform. It provides an easy venue for communicating. It helps you stay in touch with many clients at once. Clients expect it. It allows you to build relationships and promote listings. The list goes on and on!

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75 Super-Useful Facebook Statistics for 2018

*from Gordon Donnelly via Wordstream.com/blog

With 1.32 billion daily active users, Facebook is the most widely used social platform by quite a bit. Whatever your business goal—brand exposure, website traffic, lead generation—Facebook should, and likely will, make up a sizable part of your marketing strategy in the coming year.

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That’s why we decided to put together a list of 75 fascinating and actionable Facebook statistics to keep in mind when you’re revamping your social strategy for 2018. Need help deciding which gender to target? Want to know how much your competitors are spending on Facebook ads? Like a few puppy gifs to keep the mood light? You’re in the right place!

Facebook Usage Statistics

1. As of June 30, 2017, Facebook enjoys 2.01 billion monthly active users.

2. 79% of Americans use Facebook—the platform with the second closest usage percentage is Instagram, at 32%.

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Image via Pew Research Center

3. More than half (53%) of U.S. residents use Facebook “several times a day.”

Image via Statista

4. 50 million businesses use Facebook Pages.

5. 22% of the world’s total population uses Facebook.

6. About 83 million Facebook accounts are bogus, and function either as duplicates, accounts made for things other than people, or accounts made to distribute spam.

7. 400 new users sign up for Facebook every minute.

8. Facebook Messenger has over 1.2 billion monthly active users.

 

9. Users access Facebook an average of eight times per day.

10. Each day, 35 million people update their statuses on Facebook.

Facebook Connectivity Statistics

11. The average Facebook user is separated from another given user by just 3.57 degrees of separation.

12. The average Facebook user has 155 friends, but would trust only four of them in a crisis. Yikes.

13. Facebook users consider, on average, just 28% of their Facebook friends to be genuine or close friends.

14. 83% of parents with a teen between the ages of 13 and 17 are friends with their child on Facebook.

15. 39% of users say they are connected to people they have never met in person.

16. 42% of Facebook customer service responses happen during the first 60 minutes.

17. 36% of users say they are Facebook friends with their neighbors.

18. 58% say they are connected to work colleagues.

19. Facebook is available in 101 languages, and over 300,000 users helped with translation.

20. More than 100 million Facebook users belong to meaningful communities—groups aimed at helping users such as new parents or victims of rare diseases.

21. Facebook has helped 50% more users join meaningful communities in the past six months.

22. 8.5 million people were marked as safe through Safety Check after the April 2015 earthquake in Nepal.

23. 770 thousand people used Facebook to donate over $17 million in one week following the April 2015 earthquake in Nepal. Facebook itself donated $2 million.

24. 80 million people use Facebook’s stripped down app Facebook Lite for the developing world’s slow connections.

25. In the wake of Hurricane Maria, Facebook donated $1.5 million to NetHope and the World Food Programme, committed ad space to disseminate safety information to people in the region, and deployed a connectivity team to help deliver emergency telecommunications assistance to Puerto Rico.

Promised Dog Gif Break

 

Facebook Marketing Statistics

26. Thursdays and Fridays between 1 p.m. and 3 p.m. are considered by many to be the best times to post on Facebook.

27. Facebook Pages posts average 2.6% organic reach.

28. Facebook Pages with smaller followings generally have higher reach and engagement rates.

29. Facebook is the “most important” social platform for marketers.

Image via Social Examiner

30. Brands post an average of 8 times per day on Facebook.

31. 57% of consumers say social media influences their shopping, led by Facebook at 44%.

32. User-generated content has been shown to generate 6.9 times the engagementof brand-generated content.

Facebook Advertising Statistics

33. The average click-through rate (CTR) in Facebook ads across all industries is .90%.

34. The industry with the highest click-through rate on Facebook is the legal industry, at 1.61%. The industry with the lowest click-through rate is the employment and job training industry, at 0.47%.

35. The average cost per click (CPC) in Facebook ads across all industries is $1.72.

facebook posted massive increases in cost per click despite losses in impressions

36. The industry with the highest cost per click on Facebook is the finance and insurance industry, at $3.77. The industry with the lowest cost per click is the apparel industry, at $0.45.

37. 93% of social media advertisers use Facebook Ads. The next closest platform is Instagram, at 24%.

38. 20% of Facebook’s mobile ad revenue comes from Instagram.

39. The most effective length for an ad title on Facebook is four words—15 words for a link description.

40. Images account for 75-90% of Facebook Ad performance.

41. Facebook reported advertising revenue of $9.16 billion in the second quarter of 2017, a 47% year-over-year increase.

42. 26% of Facebook users who clicked on ads reported making a purchase.

Facebook Demographic Statistics

43. 83% of women and 75% of men use Facebook.

44. 83% of Facebook users worldwide are under the age of 45.

45. 44% of Facebook users 18 and older identify as women. 56% identify as men.

46. 39% of Facebook users report being married, while another 39% report being single.

47. As of January 2017, men ages 18-24 make up the highest percentage of Facebook users by both age and gender, at 18%.

 

48. 62% of Facebook users have some form of university education, while 30% report high school as being the highest level of education reached.

49. Almost 85% of Facebook’s daily active users are outside of the U.S and Canada.

50. Behind the U.S., India, Brazil, and Indonesia have the largest audiences on Facebook.

 

51. New parents use Facebook mobile 1.3 times more often than users without children.

52. Facebook is the preferred social platform of supermarket shoppers—89% use it.

Facebook Video Statistics

53. Facebook gets over 8 billion average daily video views.

54. 85% of Facebook users watch videos with the sound off.

55. People are 1.5 times more likely to watch video daily on a smartphone than on desktop.

56. 47% of the value of Facebook video ads happens in the first three seconds.

Image via Facebook Business

57. Millennials are 1.35 times more likely than older generations to say they find it easier to focus when watching videos on mobile.

58. One in five Facebook videos is now a live broadcast.

59. By 2020, over 75% of the world’s mobile data traffic will be video.

60. Videos earn the highest engagement rate, despite making up only 3% of content.

61. 85% of Facebook videos are watched with the sound off.

Facebook Mobile Statistics

62. In Facebook News Feed, people consume a given piece of content faster on mobile than on desktop.

Image via Facebook IQ

63. People can recall a piece of consumed mobile content for just 0.25 seconds.

64. As of the second quarter of this year, mobile made up around 87% of Facebook’s overall ad revenue—up from 84% in the second quarter of 2016.

65. 19% of time spent on mobile devices occurs on Facebook.

66. 47% of Facebook users exclusively access the platform through mobile.

67. Facebook claimed 19% of the $70 billion spent on mobile advertising worldwide in 2015.

Facebook Fun Facts

68. Facebook ended the second quarter of 2017 with more than 20,000 employees, up 43% year-over-year.

69. Shakira has the most Facebook fans of any musician on Facebook.

 

70. Over 2.5 trillion posts have been created on Facebook.

71. Facebook Reactions have been used more than 300 billion times since they launched in February 2016.

72. Given that each video gets approximately 3 seconds per view, Facebook generates over 3,000 years of video watch time each day.

73. 42% of Facebook fans “like” a page with designs of getting a coupon or discount.

74. Mark Zuckerberg’s salary is only $1 million per year.

75. Facebook users generate 4 million likes every minute.

Need help with your Facebook page? Want a Facebook page but don’t have the time to create and maintain one? Call us at the PAAR Marketing Center, and let us help you out today!

How To Create An Easy Content Marketing Strategy

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*from ArticleCity

Did you know that 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement?

That means your content marketing strategy should be the centerpiece of attracting your customers!

Today we’re going give you a simple content marketing plan template that you can use to kick off your efforts.

First, let’s start out with the basics:

What Is Content Marketing?

Content marketing is the a strategy of consistently creating and promoting targeted, useful content to attract your perfect customer.

Here’s how it works:

Instead of pushing products on people that may or may not want them, we will pull them in (“inbound marketing”) by creating content they are searching for or interested in.

When they land on our site, they will consume our information (answers to their questions, news updates, resources, etc).

Through the content, they will get to know, like, and trust our brand. Here we can capture their information, send them more cool stuff that develops a relationship with them.

Then when we are ready to sell something, they are much more likely to buy since they know us!

The whole purpose of creating this content is to create trust with your leads. This makes sales 1000X easier.

Here’s how to create a simple content marketing plan that will work for you:

Simple Content Marketing Strategy

1. Define Your Goals

A ship without a destination is just lost at sea.

First we need to define what your goal is:

  • Increase email subscribers?
  • Increase sales of a product?
  • Educate users?

You might even have multiple goals, but you must understand where you want to go before you create your strategy.

If you’re just starting, my favorite goal is to create educational content. That way, you can put it to an autoresponder that delivers the answers to the most common questions your user base asks.

Think about where you can make the most impact in your business – Is it by educating customers? Is it by driving more leads? Is it by explaining your product or service in a valuable way?

2. Define Your Perfect Customer

After you understand your goal, then think about WHO you want to attract.

We want to create a customer persona, or avatar before we create any content.

Here’s why:

You know how some customers can be AMAZING and you make lots of money with little effort?

Then other customers are really really difficult and it’s hard to make a profit?

The quality of the customer can vary greatly – So if you create your perfect customer persona first, all the content that we create will be geared toward attracting them, and leaving everyone else in the dust.

Here’s an example:

In the book “Dot Com Secrets,” Russel Brunson tells a story about how he use to sell marketing training to anyone and everyone.

It was very profitable, but he hated it because the customer base made it really difficult.

So he switched his lead magnet to a book called “108 Proven Split Testing Winners.”

Instead of attracting the “make money online” crowd that consists of lots of newbies, he started attracting more advanced businesses.

Why?

People that know what split testing is generally have more advanced online businesses.

Just by changing the type of content he put out, he attracted an entirely different (and better audience).

You can do this by creating your perfect customer avatar.

What is a customer avatar?

A customer avatar is a list of characteristics and the persona of your perfect customer.

This could include any amount of data that you deem relevant:

  • Location
  • Age
  • Sex
  • Job Title
  • Interests
  • Wants, Needs, Desires
  • Big problems they have
  • Questions they have

The best way to get this information is to know your customers! Actively talk to them or create a survey for them to understand who they are and what they want.

Another way to find more about your target customers is to run Facebook ads.

With the Facebook’s demographic reporting, You can find what age, sex, target interests are converting the best and actually bringing revenue.

3. Research & Validate Topics

One of the hardest parts about creating content is that you can invest a lot of time with little to no results if your content doesn’t “hit” with the audience.

That’s why you’ll want to find topics that your perfect customer is proven to respond to.

You can do this by reverse engineering content that’s already out there to find hot topics, trends, and news.

Once you find topics that are getting lots of traction, you’ll know that what you’re going to create is going to work before you even have the first word written.

Some of my favorite topics to create are based around current news – If you are one of the first to put out a piece on a trending news item, it can rank easily and attract natural links!

4. Create Awesome Content

Now that you have your goals set, your target audience defined, and validated topics, it’s time to create the content.

Depending on where you’re at with your business, you may want to write the content yourself or get a blog writing service to do it for you.

Writing for web is different that other types of writing though – You’ll want to make sure you format for the web by creating scannable content.

You’ll want to link to authoritative sources to back up your points, as well as your own content. (It’s called internal linking and will help your website rank better!)

More than anything, create value for your target customer. Make sure your content answers their questions and positions you as an authority.

As your readers become familiar with your posts, they will trust you as an authority and will begin to like you. So when you go to pitch a product or service to them, they will be much more likely to buy from you!

5. Optimize Your Blog Posts For SEO

One huge part of a content marketing strategy is getting search traffic from Google.

That’s why for every post, you’ll want to do keyword research to find what people are searching for.

Include these keywords in your title tag, your meta description, and throughout your content.

This will help you rank better and drive more traffic!

6. Promote Your Content

Creating the content is just one part of the equation. If you optimize well for SEO, then you have an increased chance of ranking over time.

You’ll want to develop a checklist for content promotion after every piece is published.

This will include things like:

  • Posting to social channels
  • Post to Facebook groups
  • Send to email list
  • Tweet out to the people you have cited in your article to let them know
  • Go back through old posts and add internal links to your new post in relevant places
  • Link to your content in guest posts

Conclusion

By putting all these pieces together, you can formulate an awesome content marketing strategy that will grow your traffic.

What is your content marketing strategy for this year?

How To Maintain Your Real Estate Brand Across Multiple Platforms

*From Delta Media Group

Building a memorable, trustworthy brand for your real estate business is as important as ever, and online marketing provides the opportunity to demonstrate the value of your brand to a large, diverse audience. One of online marketing challenges is that you need to maintain brand consistency across multiple platforms so that potential clients get the same experience no matter where they encounter your brand. Let’s take a closer look at these five tips to maintain brand consistency across all of your real estate marketing platforms.

  1. Develop a Brand Strategy
    You can call it a style guide, brand guidelines, or whatever you’d like, but it’s crucial to have an overall strategy for how you wish to develop your real estate brand. Your guidelines should serve as an easy-to-access primer for anyone who will be representing your brand and will help guide your marketing efforts. Your brand guidelines can lay out expectations in meticulous detail or include more of a general, big-picture overlook.
  2. Be Consistent with Your Style
    Maintaining your brand across multiple channels requires a consistent style, so that your audience will always know when they’re interacting with your brand. The good news is that there’s plenty of room to find a style that works for your business, by considering how you write, the fonts and colors you use, the type of content you produce, and the markings you use to represent your brand. On social media, the links you share and hashtags you promote also factor into your style.
  3. Engage and Post Consistently
    If you’re noticing a theme of consistency, then you’re already on the right track. In addition to being consistent with your style, it’s also a good idea to be consistent with your schedule on multiple platforms. Make time each day—or however often you’re able—to update your social pages and engage your audience. Since you’ll likely have multiple people involved with that engagement on your side, this is one area where your brand strategy can really be used to help maintain consistency.
  4. Watch and Learn
    Between analytics and good, old-fashioned direct feedback from your audience, you have the data you need to perfect your branding over time. Maintaining your brand across multiple platforms is so much easier when you’re willing to look at the data to see what works, what could be working better, and how to improve in the future. You can also learn a ton by watching how marketing-savvy agents navigate the process of building their brand online, so don’t be afraid to do some research to get ideas.
  5. Different Platforms for Different Purposes
    While maintaining your strategy, style, and engagement level are crucial steps, you also have the freedom to adapt to the strengths of each platform. Twitter is a great place to touch on local topics, while Facebook is excellent for building your referral network through personalized interactions. You still want to maintain consistency with how you present your brand in the big picture, but there’s room to tailor the tactics you use based on the specific audience and platform you’re targeting.