How Real Estate Rookies Can Grow Their Client Base

*Article from Delta Media Group, 2/13/18

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Whether you’re a new real estate agent looking to make your mark or an experienced pro aiming to expand your business, there’s never a bad time to bring new clients into the fold. The most successful agents are always finding ways to grow their client base. Let’s take a closer look at the most effective methods you can use to grow your real estate business.

Growing Your Business

When it comes to adding new clients, referrals are worth their weight in gold. Online marketing provides extensive opportunities to earn referrals, and there are also plenty of steps you can take on your day-to-day travels that will help you earn new business.

Need Referrals? It Doesn’t Hurt to Ask!

For a new agent, the thought of earning referrals may seem daunting. If potential clients don’t have much data to go on, how will you convince them that you’re the right choice for their needs? When you’re just starting out, family, friends, and professional connections can all be a great source of referrals—but only if you’re willing to ask.

Both new and experienced agents can plant the seeds for referrals simply by letting people know that you’re a real estate agent. When you meet someone new, always look for an opportunity to let them know what you do for a living. As you build your real estate business, your existing clients should become one of your best sources of referrals. Look for reasons to stay in touch, and show clients that you care even after the deal is closed.

Social Media and Online Reviews

Your favorite social media sites can be a major source of new business, especially if you’re targeting clients from the Millennial generation. Your interactions and expertise are always on display with social media, so make every conversation count. Social proof, which basically means that existing clients vouch for your business on social sites, is also a major asset.

Online reviews are another form of social proof, so make sure your business has a presence on popular review sites like Google+, Facebook Reviews and Yelp. Do your part by delivering on the needs of your clients. Be sure to ask them to leave a review when the job is done.

Staying in Touch with Potential Clients

Not every potential client you meet will need a real estate agent immediately. Persistence is a huge part of earning new business, so it’s important to stay in touch without being overbearing. Calling a few potential clients each day to chat, catch up, and remind them of your services is a great habit for staying top-of-mind. When the time comes that they need the services of a real estate agent, you want them to think of you first.

No matter how you approach the process of growing your real estate client base, remember that the job is never truly done. Make sure that your online marketing looks great, and that your clients know you’re looking for new business. The most successful real estate agents know how important it is to generate new business, and put in the work necessary each day to achieve their goals.

Bringing new clients aboard is much easier when you have a real estate marketing team that truly understands the needs of both real estate agents, and clients.

December 1 Central IL Homes Guide

Our December 1st Central IL Homes Guide is now available online. You can check out the digital version before it hits stands tomorrow, Friday, 12/01/17.

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How To Succeed In Real Estate During The Holidays

*Taken from November 21, 2017 post from Delta Media Group

The holiday season is fast approaching. Many real estate agents will be packing things up and preparing for 2018. Don’t be one of them! While it’s true that things tend to slow down in real estate during the holidays, there are still plenty of people out there looking to buy, sell, or simply connect with the right real estate agent. The holidays are a great time to keep in touch with current clients and show them that you care. We have outlined simple steps you can take to succeed in real estate this holiday season.

  • A Home for the Holidays
    When the holiday season kicks off around Thanksgiving, some buyers and sellers will be suspending their search with plans to get started once January rolls around. However, there are still plenty of people out there looking for homes, and hoping to close the deal during the holidays. Anyone shopping during the holidays certainly qualifies as a motivated buyer, so why not help their holiday dreams come true?
  • Keep In Touch with Current Clients
    There will be opportunities to generate new business during the holidays, and this is also an excellent time to let your current clients know how much you appreciate their business. Sending an e-card is better than nothing, but a personalized, handwritten card is really the way to stand out. Everyone loves getting a holiday card in the mail, and taking the time to write it by hand shows that you truly care. A small, thoughtful gift is always a good idea as well, and edible gifts are great during the holidays.
  • Connect with Serious Buyers and Sellers
    While the market does tend to slow down for the holidays, the buyers and sellers who remain are often very committed to getting a deal done. These are people who are willing to give up some of their holiday time to close the deal, and are looking for an agent who can make it happen as quickly and painlessly as possible. Since fewer homes are available during the holidays, this is also an excellent time to showcase any listings that you do have on the market.
  • Deck the Halls… and the Front Yard, Too
    Staging a home takes work, and the holiday season presents staging opportunities that aren’t available during the rest of the year. Decorating a bit for the holidays can really add some atmosphere to an open house, and a well-decorated home may even catch the attention of buyers who were planning to pack things in during the holidays. Remember that curb appeal is also a huge part of staging a home, so outdoor lighting, a clean yard, and a well-maintained entrance go a long way.
  • Picking the Right Price
    No matter what time of year you’re selling a home, setting the right price is a huge part of attracting a buyer. Pricing a home to move will help you attract the attention of more potential buyers during the holidays, and offering a good deal is a great way to spread holiday cheer. There’s no reason to go too far below the going rate, but choosing a price that’s a bit lower than comparable homes in your market may give you a leg up during the holidays.