8 Powerful Ways A Real Estate Magazine Entices People and Helps You Sell

8-Powerful-reasons-real-estate-magazine-entices-pople-and-helps-you-sell

*from agentdrive.com

There are at least 8 good reasons why agencies shouldn’t abandon print advertising in real estate magazines. Customer acquisition is not such an easy undertaking, so every real estate agent needs all marketing channels working to the fullest on seamlessly showcasing properties. Turns out that print advertising does its bit pretty well.

8 CRUCIAL BENEFITS OF PRINT ADVERTISING IN A REAL ESTATE MAGAZINE

Here’s how the Association of Magazine Media explains the unique selling proposition of magazines:

magazine media

While many real estate agencies have focused their advertising efforts online, a real estate magazine still keeps its stance as an essential part of the agents advertising campaign.

1) Less competition and more personality for your properties

An online world, where real estate agents are fighting over the same keywords to get ranked higher organically, is a very tough world. So many factors are out of their control. Besides, it really takes time to build a decent online presence so customers can easier find your properties online.

Likewise, online advertising is quite a challenge. As today’s Internet users are bombarded with hundreds of ads on almost every site they visit. They stopped paying attention to those ads long ago and even if your advert is right in front of them, they don’t see it – not consciously. Add to this strong competition, and you’ll have at least 2 good reasons why online advertising may not live up to your expectations.

With that in mind, printed real estate magazine advertising has a huge benefit in that it provides you with much larger room for your properties to shine bright, and often at a much lower price. This makes real estate magazine advertising affordable to local agents, too.

2) Branding the unique lifestyle that your properties embody

Print ads are just excellent to showcase your brand meaningfully. You can easily stress the key benefits and values your properties deliver to home-buyers.

Placing your listings in a real estate magazine also means people get the right brand image of your agency. You’re avoiding negative outside influences as it often happens with ads in local newspapers (you’d hardly want your beautiful properties to be associated with concrete works just because this ad is published next to yours). The real estate magazine eliminates all of this altogether, giving you full ownership over how you want to display your listings.

It also turns out that real estate magazines are irreplaceable if you want to gain the reputation of a trustworthy and knowledgeable real estate agent. Isn’t that what you struggle to achieve all the time?

See how easily magazine media outperforms the rest? Not only you have the opportunity to support your brand, but you can also keep customers happy by offering them alternative formats, and not just online ones.

3) Real estate magazine is a tangible and credible asset

There’s something quite exciting about holding a beautiful magazine full of gorgeous properties, flipping through the pages, exploring them all and marveling at all those wonderful listings you have to offer.

That’s how it works – people are impressed with what they see. They also tend to take print ads as more legitimate ones. Little wonder – online ads and popups can drive anyone crazy, not to mention they are may be misleading.

On the contrary, print ad is tangible. People literally feel they can trust this ad and contact the agent at any time.

4) Fostering huge engagement

In online marketing it’s so hard to cut through all the noise. You only have a few seconds to spark interest in your properties. If you failed, your website visitors just click away to find things that will fascinate them more. And so you lose your leads.

With magazines, it’s totally different. People actually read them, not just scan the headlines chaotically. The average time a person spends on reading a magazine, be it a printed or digital one, is simply huge.

That’s quite eye-opening, right? These are the numbers every online marketer can just dream of.

5) Long-lasting exposure to properties – and excitement too

Yet another benefit you have from being promoted in a real estate magazine is a long life to your ads. Your online ads, regardless of how effective they may be now, easily get lost in the hustle and bustle of Internet banalities, never to be seen again.

On the contrary, a real estate magazine will stay in offices and homes for months, if not years. It will continue bringing you leads long after its publication, always reaching new people and telling them about your services.
It also turns out a real estate magazine is the best media to create positive emotions and build genuine, warm relationships with your audience.

6) Huge advertising effect in conjunction with a digital edition

A modern real estate magazine usually exists both in print and online. So basically, you still get online exposure, just this time it’s backed up by beautiful print publication distributed across the whole variety of venues.

You also get a wonderful opportunity to boost its circulation by promoting the digital edition among your own audience. Your fans and followers will like and share it, and go to your website to find out more, and guess what that means? That’s right, a strong positive impact on your SEO rankings because Google favors websites with a lot of attention and traffic from social media very much.

7) Reaching wider audiences at a lower cost

A real estate magazine is a perfect opportunity to make the most of your ad campaign at a shared cost.

Add to this that print magazines are an excellent way to reach niche markets which are quite hard to target online, e.g. some of the older generations, and you’ll open a whole new pool of ad opportunities.

8) Perfect for marketing luxury properties

If you happen to sell high-end properties, a branded real estate magazine is an invaluable tool. Carefully dropped in just the right places, it does nothing less than actually sells your properties, all the time.

In the luxury marketplace, print magazines are a must. Stunning photography together with powerful content prove to signal so much more quality of your work than just MLS copy.

So for every agent promoting the finest properties to the market, a branded real estate magazine in print is a particularly effective tool to dominate the local market.

Moreover, people, who you target as prospective high-end property buyers, actually want to read real estate magazines. As their income grows, so does their interest in print publications. In which case, you need to be ready to give them what they want.

Because so many agents just stopped investing in print advertising, it now turned into a tool that was once widespread to a tool signalling exclusivity. And that’s a perfect opportunity for you to fully capitalize on this.

Trying to answer the very first question in this post – does print advertising work for real estate – probably the best conclusion you can make is this.

Print real estate advertising is no panacea (like no media is, actually). It’s just the benefits it provides are still out there; they look different from what they did a decade ago, but every smart real estate agent working in a particular local area can still get a powerful positive impact on a business, stand out from the crowd and do an absolutely stellar job promoting properties via branded magazines.

WHY ADVERTISING IN MAGAZINES IS BENEFICIAL

33713929 - man reads magazine
*from imagine-express.com

It’s no secret that the digital age has become increasingly integrated into our daily routine, even 10 years after the first iPhone was released. We are capable of doing our work, communicating globally, and reading publications electronically almost anywhere.

While technology continues to develop and become more intertwined with our everyday lives, people continue to remain tactile. People love to physically hold or touch something. As a matter of fact, the Nielson survey shows a decline for the second year in a row of eBook sales and an increase in print sales. Our world is saturated with technology and digital advertisements. People are responding to this saturation with a renewed interest in print. There are a number of magazines published exclusively online, such as Past Magazine and Spin Magazine, but have recently begun providing print copies as well.

An increased interest in print advertising has followed this renewed interest in print publications. There are many ways your company can benefit from magazine advertisements, and we’ve listed a few below.

INSPIRED READERS

Magazines provide a wealth of information, inspiration, and creative ideas for readers. The information given to the reader may drive them to go out and visit stores/businesses and search online to find out more.

TARGETED AUDIENCE

Magazines are created to target niche audiences depending upon the topic or theme. This means advertisements within each spread are relevant to the content of the magazine. This guarantees your advertisements will be in front of a target audience that cares about products like yours, since the reader considers the magazine’s content important.

CREDIBILITY

Magazine content is more likely be trusted by the reader as they have picked out the magazine for themselves. Because of this, readers will also spend time reading through the advertisements and are more likely to trust their credibility. A survey conducted by MarketingSherpa revealed 82% of participants trusted printed advertisements such as newspapers and magazines the most when making a purchase decision.

THEY LAST

Unlike online content, magazines are more likely to last because they are a physical object. As consumers hold onto a magazine for an extended period of time, an advertisement continues working each time they pick up the issue. People will even save images and pages for inspiration or trade magazine issues with friends. Since magazines last, their content, ads included, leaves a lasting message.

FOCUSED ATTENTION

Printed materials capture the attention of the reader. If your audience is physically holding a copy of a magazine, they don’t have the opportunity to multitask on multiple forms of media. It is more likely that you will have their complete attention.

HIGH QUALITY

Typically, magazines present high quality images. This allows for the best representation of your product. Newspapers and direct mail are slightly less effective as they don’t provide the same portrayal for your advertisements.

It’s simple – magazines sell and their advertisements enhance ROI. With the numerous benefits, it is a no-brainer that print marketing works and it works well. As the popularity of magazines are back on the rise, it is a great time for companies to invest in print advertisements.

How To Use Direct Mail For Real Estate Lead Generation

Copy-of-A-Marketing-Lesson-To-Be-Learned-1024x535

*From realestatemarketingdude.com

Do you want more leads for your real estate business?

Then you should diversify your marketing efforts and consider using direct mail.

Direct mail is not dead. Real estate direct mail marketing is alive and well if you know how to use it properly. We are going to discuss a few ways you can use direct mail marketing in your business!

I like to break down real estate direct mail marketing into two categories.  You can use direct mail to market your database (warm marketing) or you can use it to market for cold leads. Let’s first discuss using direct mail marketing for warm or referral/repeat business.

Real Estate Direct Mail Marketing For Referrals

Prior to the Internet real estate revolution, direct mail campaigns used to be a primary method to stay in touch with your database or sphere of influence.  Real estate agents used postcards, newsletters, and other personalized marketing pieces to stay on top of mind with their referral base. A consistent direct mail campaign to your sphere of influence keeps your name on top of mind.

Why Direct Mail Works Referrals For Realtors

The whole point of referral marketing is to stay on top of mind. How much mail are you getting on a daily basis? I’m guessing no where near as much as you would have gotten 10 years ago.  Real estate direct mail marketing works so well because your marketing pieces are no longer buried in a pile of mail as so many things have gone digital.  Do you check your mail frequently? So does everyone else, and that’s why this is so effective. Everyone receives and sorts their mail!

When fishing for referrals and repeat business you should not be trying to sell anything.  The whole point is to stay on top of mind so you are not forgotten about. Direct mail nurtures your relationships amongst your family, friends, and past clients so that your name is thought of when real estate comes to mind.

Direct mail has a 100% deliverability rate. It also has a very HIGH read rate, which is something you cannot do as effectively with email.

How many of your emails get opened?

The national average is 13%!

What effect is your email marketing if no one is seeing it?

Email marketing is great, but you have to use it the right way and that’s another blog post.

Yes, people throw direct mail in the trash, but they still have to sort it first.  This means they have to go through their direct mail to see what they want to read.  Whether they read or it or not, is not the point. They still take a mental note and acknowledge communication from you, which is the entire purpose.

“Hey Remember me, I’m still here for your referrals and repeat business ya know just in case you want to send me some”

Your Realtor...Remember me-

Because direct mail is tangible, it leaves a longer lasting impression than an email would. People will physically touch and see it. You cannot send someone a physical marketing piece through social media or email. This is why direct mail still works today.

When you are marketing for warm business or referrals, the goal is to stay on top of mind.  Real estate direct mail marketing accomplishes that! If you do not have a consistent direct mail marketing campaign being sent to your “database” or audience, you should look into getting one going.

Real Estate Direct Mail Marketing For Listings (Cold Leads)

Real estate direct mail marketing for listings is a great way to prospect potential sellers. Have you ever seen any of these real estate investor gurus out there claiming to have bought and sold hundreds of homes? They are professional marketers and know how to target sellers. Did you know that the majority of them use direct mail as their primary marketing method?

So why couldn’t you do the exact same thing?  If real estate investors are out there buying homes left and right, why couldn’t you market the same crowd?

Lets check out some direct mail marketing ideas shall we…

FSBO’s

For sale by owners are great potential leads.  You know they want to sell and the vast majority of them end up listing with an agent. Most sellers do not want your phone call solicitation, so direct mail is a great way to break the ice and try to build a relationship by offering a helping hand.

After about 1-2 months, FSBO’s begin to realize that selling a house encompasses a lot more than just popping a sign in the yard and posting the house on Zillow. The key is catching their interest by standing out from all the other Realtors you know who are calling them with their “interested buyer”.

Marketing Piece Example: Perhaps you could offer your entire marketing plan to help them sell their house for FREE. Send them a marketing checklist or a “DIY” Home Sale Guide in the mail.  Your follow up call can be to make sure they received it and you can break the ice by offering to provide a free service. This will increase your chances for getting the listing down the road.

You could offer them FREE staging and home selling advice.  Breaking the ice this way is much more likely to build a relationship than to go straight for the listing.

Cancelled and Expired Listings

You know these individuals want to sell desperately so show them what it takes.  They are getting bombarded by Realtor phone calls with the “old school” salesman script techniques.

How about mailing them a marketing piece that’s a little different?  

What about a mailing piece that makes them an offer no other Realtor is making them?

Marketing Piece Example: Most cancelled and expired sellers are already frustrated with Realtors.  This is why you need to have a REAL marketing plan that encompasses more than a sign in the yard and a listing.  Sellers want to hear about marketing specifics.

Don’t approach these leads as a Realtor, but as a marketer.  That’s all they want.

What they don’t want to hear is some cheesy script you just downloaded.  Solve their problem by supplying them with marketing content first.  Don’t focus so much on how many houses you sold as much as how your marketing plan helped someone else in their situation. When you tell stories, your marketing will be much more effective. You can follow up with a phone call after they received your mailing piece and start the relationship building process.

Absentee Owners

Absentee owners are people who own property that they do not live in.  These homes are either rented out or sitting vacant.  The cool thing about these leads is that you can target specific owners that have certain loan to value percentages on properties they own.  For example: lets say I want to target people who have over 40% equity in their properties.  You can find the data for these lists very easily. These potential sellers are more likely to sell than the ones that have a 15% or less equity position in their properties.

Marketing Piece Example: You can send them a marketing piece offering for a FREE CMA to see what their property is worth.  You could also send a direct mail piece on behalf of one of your investor buyers who is looking to buy property.  You want/need to set up a direct mail funnel for this campaign.  A direct mail funnel is a multi-step mailing.  

price postioning

The Key To Successful Direct Mail Marketing

This is not farming, but specifically targeted marketing that specifies a call to action you want your intended recipient to take. If real estate investors are having good luck doing the same thing, then why can’t you for your real estate business?  Any marketer will tell you that the success or failure of real estate direct mail marketing depends on two things:  the quality of your offer and the quality of your data.

Getting the phone to ring with these types of efforts is not the hard part.  It’s what you say when you get the calls that converts a prospect into a client, but again, that’s another blog post.

10 Cost-Effective and Creative Real Estate Marketing Ideas & Strategies for Agents

*from fitsmallbusiness.com

Creating a marketing plan and need some new real estate marketing ideas? Here is a cost-effective and creative list of great marketing advice.

  • Market yourself in the Central Illinois Homes Guide! It’s a publication owned by its PAAR members. Offering agents affordable and high-quality advertising.
  • Host Local Neighborhood Tours: When it comes to great marketing, nothing beats the personal engagement that comes from hosting a fun event for your sphere of influence. Even better, why not host an event that shows off your own love and expert knowledge about your farm area?
  • Create a New Logo:  Believe it or not, your logo (or lack of a logo) is one of the most important elements of your personal brand. A great logo can help propel your brand forward while a bad logo… well, let’s just say it’s not going to help you attract more leads.  According to Patrick Sanders, creative director for real estate marketing powerhouse 1000watt, a great logo should:“… signal something exciting and new — a message to the greater world that your organization is always changing and getting better. The work should reflect that energy.” You can also check out Graphic Design services with the PAAR Marketing Center!
  • Learn Facebook Messenger Marketing: One of the most exciting new developments in real estate marketing for 2018 is leveraging Facebook Messenger. Using Facebook messenger and a free app like ManyChat, you can build real estate chatbots to engage your site visitors 24/7 and even send content to your Facebook audience as direct messages!
  • Create a Video Tour of Your Neighborhood: A video tour of the neighborhood gives prospective buyers a much better feel for what a neighborhood is like to live in. Unless you live in a major city or tourist area, chances are there are very few videos showing highlights of your neighborhood on YouTube. Stepping in to fill that void can mean a nice boost to your online presence and can help generate leads!
  • Start a Direct to Door Marketing Campaign with Door Hangers:Joshua Smith famously built his business from scratch to closing more than 100 homes per year partly by using door hangers. Direct mailers can get lost in a pile of bills but leads need to remove your door hanger to get inside their homes, guaranteeing that they see it. The PAAR Marketing Center offers a variety of door hangers for real estate agents. Check out our Door Hanger options here!
  • Use Instagram Stories: The key is to use Instagram Stories to give your audience a look at your day to day life as an agent as well as focusing on your listings. Believe it or not, many people are curious about what the heck real estate agents do all day!
  • Learn the Art of Real Estate Postcards:  Sending out real estate marketing postcards on a regular basis is a great way to inspire interest in your business and raise brand awareness. You can showcase just listed or sold properties or announce your next open house. The PAAR Marketing Center offers a variety of postcards specifically for real estate agents. Learn more about postcard options here!
  • School Yourself on the Best Ways To Utilize Social Media: Many agents make the mistake of carpet bombing social media with listings, market updates, and tips and never really engaging with their audience. Instead, you need to focus your efforts on discovering what content works best for each social media channel you use.For example, contests can work great on Facebook while behind-the-scenes videos might work better on Instagram stories.
  • Create a Client Testimonial Packet: When it comes to landing more deals than your competition, one of the aces up your sleeve can be effectively using testimonials to help earn the trust of potential clients. Nothing is more positive than a third-party account of your performance from someone who has done business with you previously. Sometimes, this is all it takes to push someone over the edge to work with you and sign the contract.

    For help with creating your marketing plan, give the PAAR Marketing Center a call at 309.688.6419!

How To Make Just Listed and Just Sold Postcards That Work In Any Area

*from jigglar.com

Are your agents considering using a Just Listed or Just Sold postcards? Before they do, you and your agents should read this! If your agents want to know how to make Just Listed and Just Sold postcards work in any area, you’ll need to cover five points.

Just Listed and Just Sold postcards are proven to be one of the best new business lead generators for real estate agents, but making mailers that work well and give a return on investment may be hard.

It’s important to make sure your agents:

  1. Stand out from the crowd
  2. Show how successful they have been in their area; and
  3. Give buyers and sellers confidence that they can do the same for them

Postcards That Work

There are 5 key attributes that your agents need in their mailers for them to have maximum impact.

The things needed are:

  1. Great photography
  2. Show what the properties were sold for or are on the market for
  3. Include testimonials
  4. The agent’s contact information
  5. A clear call to action

Let’s touch on each of those points in a bit more detail so your agents can win themselves more leads.

1. Great Photography

One of the most important ways to ensure your agents have a postcard mailer that grabs people’s attention is by including amazing photographs.

The old saying of images conveying 1000 words is probably more like 10,000 words when it comes to real estate photography.

There’s so much that a photograph conveys to buyers and sellers, and that goes the same for using the property photos of their previous sales to capture new sellers.

Long frontal shots that show off the best aspect work great for these mailers because they’re simple and can show similarities that resonate with other sellers.

2. Show What The Properties Were Sold For Or Are On The Market For

It is really important to be upfront about what kind of result your agents have achieved for their previous sellers.

Agents should include prices on their postcards. It gives buyers and sellers a reasonable idea about what they might be able to achieve for their homes, too.

If your agents are mailing this marketing piece to the same area, then this pricing information might be enough to get them over the line if they’re on the fence about selling.

Agents may also include additional wording here surrounding the prices to show whether it was a high price record for the area/street or how many days it was or has been on the market. Whatever is impressive, this is where agents may boast about it to new buyers and sellers coming on board.

3. Include Testimonials

Testimonials remain one of the most powerful motivators.

There’s something about hearing about other people’s success that makes you think “that could be me too”. For an agent, this is like gold.

Agents shouldn’t cover the back of their postcard in irrelevant fluff. If your agents want it to work well as a lead generator, they should include testimonials about what it’s like to work with them. Let their clients boast about the experience of working with them.

Make sure your agents also include names and photographs where possible and also comply with any local regulations about showing testimonials.

4. Your Contact Information

Obviously, agents need to include their contact information somewhere on the postcard. But, did you know that the placement and way an agent presents that information can make a massive difference?

Here’s what your agents need to include in order of importance:

  1. His/Her name
  2. His/Her direct mobile/cell phone number
  3. Personal headshot
  4. His/Her company logo
  5. His/Her website

It’s important that your agents include all of these if they can, but if they’re limited on space, just make sure that they at least get the top 3.

Also, pay attention closely to the readability of these items as that can affect the performance of your mailer.

Studies have shown that readability is decreased with light colored text on dark backgrounds, so if you are using a template with light text on a dark background you should look at increasing the point size of the font a little bit to help readability.

For templates where the color scheme is dark text on a light background, your agents won’t have so much trouble with readability.

5. A Clear Call To Action

Finally, let’s talk about a call to action – the most important piece of your agents’ Just Listed or Just Sold postcard.

This can take many forms, from the tried and true “free appraisal/price evaluation” through to more creative ones like “I have a list of pre-qualified buyers looking for properties in your suburb. Call me to arrange a chat today.”

Sometimes it can also help to offer a lead magnet, some type of brochure or flyer or report that will get sellers interested to know more about their local area’s real estate performance.

Can your agents put something together that will showcase the latest sales in their area with some interesting statistics? Could your agents put together a checklist of to-do items buyers and sellers may need to work their way through in order to prepare their home for sale?

This information is really interesting to people that are looking to sell and it is a good way to differentiate your agents’ just sold flyers from all the other similar mail people receive every day.

Regardless of how your agents word it, or what they are promising people, just make sure they don’t leave it out.

For more information on Just Listed postcards, contact the PAAR Marketing Center for a quote!

HOW REAL ESTATE AGENTS CAN MASTER THE 3 MOST POPULAR SOCIAL MEDIA SITES

*from Delta Media Group

How Real Estate Agents Can Master the 3 Most Popular Social Media Sites

Becoming a master of real estate social media is no small task, but it’s more than worth the effort. The most popular social media sites—like Facebook, Twitter and Instagram—are an excellent place to connect with Millennial clients, and members of every generation. Today, we’re going to take a closer look at how you can master the three most popular social media sites for real estate agents.

Simple, Smart, Social Know-How

1. Facebook
If you’re looking for the best social site to connect with real estate clients from everygeneration, then Facebook is the place to be. Start by building your business page, adding attractive photos, and sharing the content that you create for your real estate blog. Understanding paid Facebook advertising is another key to mastering the most popular social media site.

  • Success with Facebook advertising starts with understanding your goals. Facebook allows you to create ads to boost awareness of your brand, increase engagement, and convert curious potential clients into qualified leads.
  • Next, you’ll pick an audience, and Facebook allows you to get very specific about who you want to see your ad. You even have the option to target your ad at people who are “likely to move” based on Facebook’s algorithms.
  • In addition to advertising, make sure that you’re taking the time to engage on Facebook, both by reaching out yourself and responding when people post to your page.

2. Instagram
For real estate agents, Instagram ranks close to Facebook as one of the best places to market your business online, and the fact that it’s a very visual medium makes it a great fit for real estate marketing. Success with Instagram requires consistent effort, and quality content.

  • Learn the ropes of shooting and editing photos, so that you can produce your own high-quality Instagram content. Instagram offers a ton of tools for editing your photos in within the app.
  • In addition to posting photos of your most attractive listings, you’ll want to give your Instagram connections an inside look at how you do business. Posting pictures / video of your team, your town, and your passions is a great way to build connections.
  • Don’t forget video content. Videos are a great way to share home improvement ideas, how-to real estate tips, local events, and information about your team.

3. Twitter
Twitter is a fast-paced social network where content and conversation is king, so it’s important to find the conversations that matter most to your real estate business. Since Twitter posts have a 280 character limit, it’s also important to practice saying everything you can in as few words as possible.

  • Keep it short and sweet when making Twitter posts. Your audience has a ton of information to take in, and the best way to catch their attention is often with one well-crafted tweet.
  • Create appealing real estate content, and link to it through your Twitter page. Twitter is a great place to generate engagement, so be sure to get involved with the conversation that your content creates.
  • Hashtags make it much easier to find the content you’re looking for on Twitter, and to help your audience find you. Learn the basics of real estate hashtags, and use them wisely to help connect your audience with your content.

 

Top Real Estate Hashtags for Social Media

hashtag-1120301_1920

Why are hashtags important? 

*From SEOPerson.net
The term hashtag has entered the general lexicon, and is a very popular way to promote a service or product. People search using hashtags on websites such as Instagram, Twitter, Facebook and YouTube, and they can be an effective way for people to search for content which is specific to their original query.

Hashtags can also be a powerful research tool and enable website developers interested in search engine optimization to see what is trending and making waves on social networking websites.

The importance of hashtags in promoting an event

Hashtags can also be effectively used to promote an event for business purposes and allow website owners to garner a new customer base. Hashtags should be short and contain natural keywords and phrases in order to improve their visibility in search engine rankings. It’s also useful to create a short but pithy phrase which will catch on and hopefully trend, whilst promoting the services of a company at the same time.

The PAAR Marketing Center has compiled a list of some of the most popular and effective real estate hashtags to use in your social media endeavors!

  1. #realestate
  2. #realtor
  3. #justlisted
  4. #broker
  5. #forsale
  6. #homesale
  7. #newhome
  8. #househunting
  9. #dreamhome
  10. #properties
  11. #milliondollarlisting
  12. #oldhousecharm
  13. #home
  14. #listing
  15. #homesforsale
  16. #property
  17. #investment
  18. #housing
  19. #mortgage
  20. #homesforsale
  21. #openhouse
  22. #homeinspection
  23. #creditreport
  24. #cashcow
  25. #creditscore
  26. #homesweethome
  27. #thereisnoplacelikehome
  28. #shortsale
  29. #emptynest
  30. #renovated
  31. #justlisted
  32. #citylife
  33. #countrylife
  34. #fixandflip
  35. #brokeragename
  36. #officeorteamname
  37. #wanttomove
  38. #localschooldistrict
  39. #realestatelife
  40. #realtors
  41. #getlistings
  42. #homesales
  43. #housesales
  44. #mortgage
  45. #realestatetricks
  46. #sold
  47. #buying
  48. #selling
  49. #standout
  50. #luxuryliving
  51. #househunt
  52. #agents
  53. #homesearch
  54. #renovation
  55. #realestateexperts
  56. #beautifulhomes
  57. #condolife
  58. #modernhouses
  59. #townhomes
  60. #curbappeal
  61. #realestatetips
  62. #realestateteam
  63. #realestatetraining
  64. #realestategoals
  65. #justsoldit
  66. #pool
  67. #yard
  68. #instahome
  69. #modelhome
  70. #landscape
  71. #besthouse
  72. #megahome
  73. #development
  74. #houseportrait
  75. #communitydevelopment

Using Pinterest for Real Estate Business

pinterest-793051_1920

*from Honey Bar Media

In this article, you will learn all the benefits of using Pinterest for real estate business – including the best way to use Pinterest for real estate: Traffic.

THE BIGGEST MYTHS ABOUT PINTEREST

MYTH #1: PINTEREST IS JUST FOR CRAFTS AND RECIPES

It may seem this way from the outside, but when used correctly, Pinterest is a traffic goldmine for anyone who produces consistent content. – Especially real estate agents who blog.

And since so many people are still under the impression that Pinterest is for kids and creatives, it means that the people who actually do put in the effort are seeing great results. Here’s the bottom line, if you’re not on Pinterest, your competition will be, and they’ll be getting the traffic instead.

MYTH #2: PINTEREST IS A SOCIAL MEDIA PLATFORM

Pinterest often gets lumped into other social media platforms like Instagram, Snapchat, and Facebook – Which can skew a real estate agent’s Pinterest strategy in the wrong direction. But Pinterest is far from being just a social media platform. Pinterest is actually a search engine – Just like Google. But it has better images – And that’s a Realtor’s heaven.

Since Pinterest is a search engine, you need to use it like one. You may have heard the term SEO (Search Engine Optimization). Well, Pinterest has its own form of SEO, and once we learned how to optimize our pins correctly, Pinterest has been our number one source of website traffic to date. Pretty cool, right?

THE BENEFITS OF USING PINTEREST FOR REAL ESTATE BUSINESS

BENEFIT #1: WEBSITE TRAFFIC

Pinterest Marketing can drive lots of traffic to your blog. Again, Pinterest has its own form of SEO, and once you understand how the Pinterest algorithm works, you’ll be able to drive lots of qualified traffic to your website. Furthermore, the life of a pin – unlike some of the faster-moving platforms – has a really long lifespan. So if you take the time to pin something today, people could still be pinning it even years from now, which would mean a steady flow of traffic for years to come.

BENEFIT #2: BRANDING

In addition to providing a place to post great content, Pinterest also serves as an awesome place to brand your business. Since the platform is visual, you can easily showcase all of your happy buyers, sellers, and teammates. These photos will humanize your brand and build trust – which is essential for the sales process.

BENEFIT #3: SOCIAL PROOF

Pinterest Marketing is a way to showcase to the world that you are the local expert. You can get discovered on Pinterest and visually show the fact that you know the area better than anyone else. This is powerful social proof that could be a deciding factor among sellers, buyers, and referring agents who decide to work with you.

BENEFIT #4: LEADS

Pinterest Marketing is an opportunity for you to reach buyers who are relocating into your farm. The most current statistic is that 90% of buyers start online when they are looking for a new home. Well, Pinterest is a great way to show people what it’s like to live in your community.

BENEFIT #5: SALES

Pinterest is great for moving prospective buyers down your sales funnel. If you have them create a private Pinterest board, they can fill it with lots of homes that they like in the area. Not only will it show you exactly what type of home your client wants, it will also get the client thinking about real estate on a daily basis, and help them to narrow down their decision-making process.

BENEFIT #6: MARKET RESEARCH

If you’re ever stuck wondering what you should be blogging about, search Pinterest for ideas. Just type in the name of your community and see what comes up. A quick search for the keyword “Seattle” yields a jackpot of hyperlocal blog post ideas – Everything from “Seattle Hiking” to “Seattle Restaurants” to “Weird Homes In Seattle.” And there were dozens more. In most cities, you could write blog posts for an entire month, just from looking Pinterest suggestions in your feed

BENEFIT #7: REAL ESTATE FARMING

Gary Vaynerchuk once said that in this day and age, real estate agents need to be the “digital mayors” of their towns, and I couldn’t agree more.  If you want to be considered as the “go-to” Realtor in your community, you need to be providing consistent value to your farm on a regular basis.

In the past, real estate agents could mail out “just listed” and “just sold” postcards to their farm. And although that can still work, there are other ways to farm now that are less expensive and more effective. One of the best ways to become a digital mayor of your farm is to provide a carefully curated collection of Pinterest boards. If you do, you’ll be rewarded with lots of traffic, leads, sales, and referrals over time.

HOW TO USE PINTEREST FOR REAL ESTATE TO DRIVE TRAFFIC

STEP #1: CONVERT YOUR ACCOUNT

When you convert your account over to a business profile, you’ll have access to all of the juicy data. This includes your traffic, clicks, charts, and graphs! It even includes your demographic data, which is essential to getting a better understanding of your current client’s avatar and narrowing your future marketing efforts better.

STEP #2: ADD KEYWORDS TO YOUR NAME

Where are you located? What is your real estate niche? What are you best known for? Add 1-2 keywords after your name on Pinterest in order to make your profile more searchable – Remember Pinterest is a search engine.

STEP #3: BUILD YOUR BIO

Write a brief bio that says how you help people and how to contact you. Deep down, we as humans, are always secretly asking ourselves, “what’s in it for me?”

Most agents will create a profile that says something like,  “I live in California. I’m a Realtor, mother, and dog lover. Call me to list your home.” But this doesn’t share anything about what you have to offer to your potential Pinterest followers. Instead, craft a profile that focuses on them – your audience.

Here’s an easy example for you:

“I help home buyers find their dream home & homeowners sell for more. Thinking of buying or selling? Call or text me anytime! 555-555-555”

STEP #4: UPLOAD AN ON-BRAND, FRIENDLY PHOTO OF YOUR FACE.

No one is going to feel a deep personal connection to an old listing photo or business logo. And personal connections are everything when marketing on social media. People want to work with those that they know, like, trust and remember. So post a current headshot that’s professional, but also vibrant, stylish, and friendly. It will give people a glimpse of who you really are as a person.

STEP #5: CREATE 15 PINTEREST BOARDS ABOUT YOUR REAL ESTATE FARM OR NICHE

Think of your Pinterest boards as you would your blog.  Your blog probably has a list of categories — things that you write about on a regular basis, which are all tied to your overarching niche.

If your farm is located in Los Angeles, would you blog about Minneapolis? Probably not. Likewise, if your blog’s niche is “horse properties,” would you have a category for “condos”? Definitely not. Or if your business is selling luxury homes, would you give the homeowner a credit repair guide? I hope not.

Instead, you’ve probably chosen a specific geo-farm area or niche because you know it will attract your ideal audience. Well, now it’s time to apply this same principle to your Pinterest account.

Your boards are your categories on Pinterest. So all of your photos should be something that your ideal client would be interested in and searching for. By doing this, you’re going to attract your ideal client to your Pinterest account and give them plenty of content to keep them around (and eventually contacting you to buy or sell a home!).

The best way to order your Pinterest Boards is by popularity. And the best way to categorize your Pinterest Boards are by keyword. So instead of naming your board “Santa Monica,” you could name it “Santa Monica Pier” or “Things To Do In Santa Monica.”

STEP #6: ONLY USE REAL ESTATE PINTEREST BOARDS

Yes, go through your Pinterest account and delete any of the images that aren’t attracting the right people. Remember, by focusing your photos on relevant topics, you’ll be attracting lots more of the right people (i.e. potential clients)!

If you have important recipes or makeup tips that you don’t want to delete, then make the board “secret” so your clients can’t see it.

STEP #7: ALWAYS INCLUDE ONE PINNABLE IMAGE FOR EACH BLOG POST

As a REALTOR, you have access to some of the most beautiful photos in town – Literally. You just have to post them on your blog and pin them on Pinterest. For images of your neighborhood, you can also use your phone, but just be sure to use your camera’s built-in filters or an app that will make your photos shine.

But don’t upload just any old photo. Remember that you’re running a business, and if you upload anything less than the best, it won’t compliment your brand.

So create beautiful images – Ideally, images that are 735 x 1102. To do this, you can use a tool like Canva. It comes with tons of professionally designed templates already installed. All you have to do is swap out your photos, fonts, and colors. It’s super simple.

HOW TO STAND OUT IN THE PINTEREST FEED

Again, one of the most critical things that you should know about Pinterest is the fact that it’s a search engine. But make no mistake, Pinterest isn’t Google.

Google provides results based on words and text, while Pinterest provides results based on images and pictures. So when you type something into Google, your search results include lots of words, allowing you to choose which article you want to read.

Of course, Pinterest has this functionality as well, but the biggest difference between Pinterest and Google is that Pinterest relies much more on heavily on imagery. So what does that mean for you? Well, it means that in order for you to succeed as a real estate agent on Pinterest, you’ve gotta have great images. Here’s how…

MAKING CONNECTIONS ON PINTEREST

So who should you be connecting with on Pinterest? After all, the entire point of this whole venture is to get leads, right? These are the people that you should be following:

  1. Past clients
  2. Current clients
  3. Potential clients
  4. Local business owners
  5. Local charities
  6. Home improvement sites
  7. Local power pinners