Of the approximately 3,100 Regional MLS Members, eleven of the top 25 sellers are in the Peoria area. Of those eleven REALTORS®, SEVEN OF THEM USE THE 309MLS as a primary source for advertising. THE TOP .04% OF REGIONAL MLS MEMBERS KNOW THE VALUE OF 309MLS MAGAZINE.
The value of a printed ad is changing and becoming more available to any location that has a persons physical presence. For the people who already utilize a printed advertisement, you may already know that you benefit from specific target advertising, consistency in public view, and perhaps most importantly- direct communication to those over 30yrs. In a sea of ignored digital banner ads, how do you become noticed? Marketing teams across the world work tirelessly to create, test, and implement solutions to this question. The answer is consistently coming back to targeted print ads.
When regional market numbers speak as loudly as they are, it can’t be ignored that those who are selling more locally, are utilizing printed ads. There’s no mystery, only mastery. Printed advertisements are making the largest assist in generating sales. Printed advertisements are proven to be more trusted by consumers than a digital ad. In the Marketing Sherpa chart below, you’ll see that in a sales setting, printed advertisements outperform digital banner ads and social media ads combined.
The reasons are quite simple and completely understandable. We, as people, are 70% more likely to recall the brand of a printed advertising than a digital one. Printed advertisements involve more emotion during the interaction of turning and feeling the pages. There is a great deal of disconnection with digital as only sight is involved. There is no argument that people simply engage differently with print than with digital. Only the people who are interested in the subject will be picking up the printed ad. We won’t be seeing off-subject advertising in printed ads. With digital ads, the algorithms allow for all of a persons interests to pop up, not just the on-subject ads. Printed advertising also lasts longer. Once it’s printed, it’s a tangible and physical part of the world around us. Digital ads are posted and removed by the platform once the money is spent.
The best part about utilizing a printed advertisement in your advertising campaign is that you can combine the subject-targets advertisement with a direct link to a specific web page which gives the best of both worlds. For more information on this process, please view our post on Staying Ahead of the Marketing Trends for 2020. This provides the emotional value and on-brand targeting of a smaller printed ad with a direct link of information to your product and brand.