Value Comes Before Price

When selling your property you need the most money you can get for it. Here are some great ideas for making sure you are on top of the REALTOR® priority list. Put together a budget for how much you would like to spend before leaving. Is it going to be a couple grand? Five hundred bucks? No matter what it is, you have to be realistic and goal oriented. What is going to be the selling point of the property? Put the most of that budget toward the goal and thin things out on the other items. Here’s a list of some lesser expensive ways to put your home first.

  1. Call a pro. In order to be sure on what people are looking for at the particular time you are selling, it is a great idea to contact a lisenced REALTOR® who not only knows the market and how it is currently trending, but how it will be changing in the coming months. It won’t do you any good to take a few months spending your budget on the back yard in the middle of the autumn season if it’ll just be covered in snow when you’re selling. Find out what people are buying and shape your property to that market.
  2. Inspect. There are no inspections that are required by law before you can sell a property but this doesn’t mean they shouldn’t be done. Hiring a professional general home inspector to help you with an assessment on the beneficial and trouble spots both. If you have great windows and doors throughout your home and this is rare for the current market, you want to know so you can emphasize this! If the furnace is old but still in great shape, you may want to spend your money on other areas as old doesn’t mean bad.
  3. Paint. The first place most people begin to freshen up a property is with a nice paint job. If you aren’t seasoned at painting- CALL A PRO. It’s not uncommon to spend a couple hundred dollars per room getting a color change to something more neutral. If you already have neutral colored walls, the price can go down by just painting the same color a single coat rather than two coats to change the color. Cleaning the trim is always a great idea. If you clean the doors and trim it’s likely you will see that they only need touched up with paint rather than completely repainted. This can save you several hundreds of dollars. In the end, the home can completely transform in appearance, thus value.
  4. Touch it up. Though there are some things in housing markets that fluctuate in and out of popularity and favor, some things stay the same. Everyone seems to want a nice kitchen with lots of cabinet space. Then off to the bathrooms- if the bathrooms look modern, many other things won’t be questioned. Next is closet space. Is there enough room for expansion or is what they get all there is to be had? Finally, yard maintenance. Are there bare spots in the yard from the family dog repeatedly using the same spot to relieve themself? Have the kids decided to dig for gold at the end of your patio? These are places to focus on. Don’t assume that just because you’ve grown used to seeing things like this, it means a prospective buyer will- because they won’t. If you don’t show you’ve put things back together on the outside, they can only assume you haven’t done proper maintenance on the inside.
  5. Keep it bright and light. When repainting, be sure to choose light colors that reflect light. This gives appearance of a larger space rather than a cave-like atmosphere. Clean the walls and floors and get rid of any items that aren’t completely necessary. The less there is to clutter the scene, the more open the space appears to be and the more square footage shows rather than is covered up thus not usable. Using plants to give a feeling of outdoor freshness is great because it provides a feeling of outdoor spaciousness.
  6. Keep it together. Starting with the curb appeal we have already touched on bare spots in the laws. What about trimming the trees? Have you really looked at the bushes lately? Is a good window cleaning in order. Making a good checklist of items that you would like to get a handle on is always the place to begin. It’s just so easy to get sidetracked by a beautiful day or spend all of your time on one project and overlook another. The checklist will help keep things in line. If a bush or two have died- dit it up! Just remember to not leave a dirt pile in its place. Decorative rock or even mulch is an affordable way to enhance any part of a landscaped yard.
  7. Seasonal maintenance is different than weekly maintenance. Picking up doggie poop and blowing off the leaves from your air conditioner unit are completely separate priority items. Check out our nice list of winter maintenance duties you may want to see in our Winter Maintenance Time article. Be sure to think in both short and long term when completing maintenance. Wind up the hoses, clean out the fire pit, pick up the branches, what ever it takes to make the yard look like a pleasing place to spend time.

Do what you can to step outside of your daily life to see what is actually around you rather than what you’ve built your home around you to become. Everyone will see the property differently from you, to your friends and family, to professional contractors, to a prospective homebuyer. Take the help when it comes, stay positive on the experience and remember that everyone gets stressed doing this phase of property sales. It’s normal and it will all be a memory soon if it’s done right. Make the best of it!

Real Estate Market Recession in 2020?

Looking forward to 2020, the real estate market will be an interesting watch.

Experts have predicted a recession in 2020 and have also pushed one back as far as 2021. So far we have yet to see this affect the housing market in recent years and honestly, it isn’t likely to fluctuate much even in the event of a recession. If you get used to the fact that a recession is always coming, you’ll realize that it’s just another day in the grind and we will keep pushing forward to make the best of where we are (which is pretty good).

So how can realtors protect and prepare in the event that we are in fact heading toward a recession?

Keeping an eye out for sellers who are more motivated is a great way to keep things in line with fundamentals. Listing prices are always negotiable and everyone likes free stuff. Maybe the yard has nice acreage and the riding mower is something the buyer hasn’t purchased yet. Appliances are a pain to move in and out making them a great means of bartering. Drapery and other house fixtures can also be something easily added into a deal as many home sellers are going to plan on changing their motif anyway. Everyone wins!

Check other markets that are relevant and fairly close by. If you drive an hour and a half to a great find, what’s a little more time invested in a deal you shouldn’t pass? When doing this, keep in mind that real estate markets shift and are not the same from neighborhood to neighborhood, so you can be sure they are different from town to town.  Do the necessary research and bring a creative edge to the selling market that locals may have overlooked. Make time to see their home turf in a light that is enticing to others but perhaps taken for granted by those who see it every day. How is the local dining? What is the historic value of surrounding communities within driving distance? Are the sunsets especially viewable in the area? Anything can be a selling point if it’s viewed as valuable. Understanding the treasures of an area from every perspective is a creative way to drawing the perfect buyer.

Standing clear of listing pitfalls such as bidding wars and clients who aren’t quite ready to swallow the bite on their fork are both ways to make life simpler in trying times. Inexperienced homebuyers who are looking for a quick home flip may be under fire from places they never saw coming. That leaves you to do homework for them that should have been done before they even called you. Help them understand that they need to be prepared for what is in store by investing in a dilapidated home with expectations of making a good profit. Sometimes not selling a property to a client can create a stronger bond than selling them something they aren’t ready for. Never be afraid to steer the situation away from a deal that appears to be putting you or your client at a disadvantage.

The great news is that home sellers and homebuyers have little to worry about in the event of a recession.

Property values have fluctuated very little in three of the past four recessions. With new rules and regulations in place, there is much more shielding to prevent the housing market from being affected on a great scale like it was in 2008. (Seems we aren’t interested in losing everything twice) This still won’t entice clients if you don’t tell them that they’ll be just fine with quality assistance. Reassure yourself and them that you’ll stand by them with your reputation. Keep pushing forward and remember that your local area association of REALTORS is always here to help.

Are You Staying Ahead of Real Estate Marketing With This 2020 Trend?

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Let’s take a look at what’s going here in the world of Real Estate marketing for 2020. There is a very serious tool in selling and marketing available and it’s catching on quick. The tool we’re talking about is the QR Code. We see them on concert tickets, in the airport, on contractor vehicles, bus stops, heck – these things are EVERYWHERE!

So what is a QR Code? It’s really not complicated at all. A QR Code is a symbol made up of  tiny squares that is scannable on any smartphone camera which can take you to a specific website of your choosing. That’s it. It’s faster than typing a URL into your browser, it’s more informative than any ad can hope to be with the given space, and it’s fully customizable for any use – INCLUDING REAL ESTATE!

These coded symbols are so easy to use and have the potential to contain every listing you have within your company, individually or collectively. They are not expensive to utilize and you can reuse the same one as many times as you like. QR Codes are helping Realtors and agents inform homebuyers, renters, commercial buyers and land purchasers about every detail of the property in a MINIMAL AMOUNT OF SPACE!

There really is no down side to utilizing this affordable and efficient means of advertising. It makes your printed ad snippet instantly become a fully digital and full color information center held in the palm of a potential buyers hand. In the digital age of marketing and selling, you have to stay ahead of the curve. Staying ahead means getting in early and knowing what is happening next in your professional field, and you can believe QR Codes are hitting our selling markets in 2020.