SEO for Real Estate Agents

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*from digitalbrandinginstitute.com

SEO for real estate agents is similar to other SEO initiatives with a few fundamental differences, the main one of which is keywords. If you’re a real estate agency looking to stand out from your competition on online searches, you’ll need to learn about your specific keywords and how to make them work their best for you. 

SEO for Real Estate Agents

Keyword research plays a vital role in SEO. Your keyword research will involve identifying a list of phrases describing what your real estate agency does. You can use this list to produce a significant amount of website traffic if you’ve picked the right keywords. This will make a high starting point for your SEO for real estate agents. Keyword research could just be described as modern market research.

Your keyword research should kick off any serious marketing initiative that you undertake. Additionally, it is critical for pay-per-click campaigns, content marketing efforts and on-page SEO.

So let’s get started.

Step 1: Testing

Terms that are broad within real estate agencies can be hard to rank for; this could include phrases like ‘buy a house.’ It is best for you to begin with keywords that are specialized.

You should begin your keyword research by finding an initial cornerstone keyword. Once you’ve found it, then you can create a bigger list off of it. You’ll also need to verify that your cornerstone keyword will work for you by doing research. This will need to be done over and over again until you can check its usefulness and create a full list.

Start with a phrase that your clients typically use to find you. Take that keyword and do an initial test. First, you can check the existing traffic volume for this term. There are several tools you can use to do this, both free and paid. Google Adwords has a great utility called the Keyword Planner that will assess lists of keywords for their viability in PPC campaigns. This works particularly well if you’re using google ads.

Another tool is SEMRush which contains an array of paid research and analysis. SEMRush is useful for organic and paid SEO. On this site, all you need to do is type in your keyword phrase into the search bar at the top of the page. Immediately you’ll get results which will tell you how much search volume the term receives and suggestions with related words. If the terms they suggest hold value to your real estate agency, then add them to your list.

SEO for real estate agents will involve a lot of niche targeting. This means that your foundation keyword may not get a lot of hits in a month. 70 hits in a month will be enough to generate a profit.

If you choose a broader keyword string, then it will likely be too competitive for organic SEO and too expensive for pay-per-click.

Step 2: Make a Spreadsheet

If your research confirms that your foundation keyword will work and suggests other keywords, then this is the time to start a spreadsheet to compile a master list.

Google Sheets is a great option to create keyword research templates that can be structured into ongoing campaigns.

Your spreadsheet should include your keywords, their volume, competition, and specialty. You can also add any notes you might have on them here.

Step 3: Go Back to Google

Your foundation keyword will work out great, so now you go to Google to mine more keywords.

Head back to Google and type in your cornerstone keyword, then scroll down the page and look beyond the organic results. Down at the bottom of the page, Google will show a list of alternate keywords. These keywords are search strings other people have used when looking for your keyword. These keywords can be added to the list you created on your spreadsheet, and you can test their traffic volumes.

Step 4: Find Synonyms

Your list will just continue growing at this point, but you should continue to search for variants. In your search, you will probably find alternative keywords that will yield traffic.

When looking for variants, you can start by looking for synonyms for your keyword phrases. Thesaurus.com can show you lots of synonyms to contribute to your research. Developing your SEO for real estate agents, you’ll already have a couple of synonyms right away, houses and homes!

If you’re using a generic phrase like ‘choosing a real estate agent’, then you might want to use a synonym for ‘choosing.’ The other keywords you pick will also have opportunities for synonym research.

Step 5: Conduct Competitive Research

There are many useful tools in SEO for real estate agents that can make life easier. The typical keyword tool of choice is the keyword explorer from Moz. There are others though that are offered by SEMrush and Ahrefs which perform similarly.

Your goal will be to snoop around for keyword ideas from your competitors. Take your cornerstone keyword and paste it into the Google search field, then choose one of the paid results from PPC and copy the URL for the landing page. You can then paste the URL into the Keyword Explorer main input field.

By doing this, you’ll end up with a list of keywords found on your competitor’s site. These are the keywords that will rank them organically in the search list. These might also be keywords that they will target for in AdWords. You can search through these keywords and find ones that are relevant to you to add to your spreadsheet.

Competitive Research

If you are already using AdWords, then you will have access to Keyword Planner. If that is the case, then you can skip this step.

Your goal is still to find keyword ideas from your competitors. To do this, head over to Google search and type in your cornerstone keyword. When the results appear, you can look for any of your competitor’s paid listings. If there is one, then copy the URL of their landing page and it to Keyword Planner. Then choose the option to search for new keywords using a phrase, website, or category and past the landing page URL in.

After you’ve done this, you can analyze their entire website. Google will then suggest some keywords for you, which is what this site is currently ranking for in organic search.

The list that you get will include keywords that are useless and unrelated that you don’t have to keep. However, it will also include keywords that you can steal and will give you a good idea of what your competitors are targeting. Figuring out what they’re targeting will also give you more ideas for keywords.

Step 6: Stream Your List

At this point, you will have a large list of keywords that may contain duplicates. Your job now is to comb through your spreadsheet and take another look at these keywords.

First, you’ll want to get rid of any duplicates. Some spreadsheets may even have a ‘remove duplicates’ feature which will speed up the process. Then you can group keywords based on their similarity.

Once you’ve done this, your list will be complete. You’ve found all the keywords you want to use, and you’re ready to check them out a final time in SEO for real estate agents. Giving them a final test will help you determine how much traffic volume those words get. You can do this using either Keyword Planner or Moz’s Keyword Explorer.

Step 7: Finishing Your List

Now that your spreadsheet is ready, you can take it back to Keyword Planner. Now you’ll want the second option ‘get search volume and trends’ when you can choose the option to upload your entire list.

When you click ‘get search volume’ you will get analysis from Google on your list. Google will also tell you what a typical PPC bid is for any of your keywords. Keyword Planner is a PPC tool, so the analysis it gives is intended to be for paid search, not organic search. The paid keyword analysis tools will also give ‘quality ratings’ which are useful to know about any SEO for real estate agents.

When Google does it’s analysis you can decide to cut out the low traffic keywords that won’t give you enough traffic to warrant the effort of using them. Find the keywords which have decent volume and look for keywords with significant volume and competitiveness. You can find these by their average cost-per-click numbers from the Keyword Planner.

Final Thoughts

Having an online presence is a necessity in this modern age. It doesn’t matter who your audience is, where you are located, or what you do; you will need to be online. This is why SEO for real estate agents is so essential. If you’re unsearchable, you might as well not exist, because your potential clients won’t be able to find you. By figuring out all the right keywords for your real estate agency, you’re that much closer to being boosted onto the first page of search results and seeing your business genuinely bloom.

What are your favorite real estate agency keywords?

How To Create An Easy Content Marketing Strategy

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*from ArticleCity

Did you know that 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement?

That means your content marketing strategy should be the centerpiece of attracting your customers!

Today we’re going give you a simple content marketing plan template that you can use to kick off your efforts.

First, let’s start out with the basics:

What Is Content Marketing?

Content marketing is the a strategy of consistently creating and promoting targeted, useful content to attract your perfect customer.

Here’s how it works:

Instead of pushing products on people that may or may not want them, we will pull them in (“inbound marketing”) by creating content they are searching for or interested in.

When they land on our site, they will consume our information (answers to their questions, news updates, resources, etc).

Through the content, they will get to know, like, and trust our brand. Here we can capture their information, send them more cool stuff that develops a relationship with them.

Then when we are ready to sell something, they are much more likely to buy since they know us!

The whole purpose of creating this content is to create trust with your leads. This makes sales 1000X easier.

Here’s how to create a simple content marketing plan that will work for you:

Simple Content Marketing Strategy

1. Define Your Goals

A ship without a destination is just lost at sea.

First we need to define what your goal is:

  • Increase email subscribers?
  • Increase sales of a product?
  • Educate users?

You might even have multiple goals, but you must understand where you want to go before you create your strategy.

If you’re just starting, my favorite goal is to create educational content. That way, you can put it to an autoresponder that delivers the answers to the most common questions your user base asks.

Think about where you can make the most impact in your business – Is it by educating customers? Is it by driving more leads? Is it by explaining your product or service in a valuable way?

2. Define Your Perfect Customer

After you understand your goal, then think about WHO you want to attract.

We want to create a customer persona, or avatar before we create any content.

Here’s why:

You know how some customers can be AMAZING and you make lots of money with little effort?

Then other customers are really really difficult and it’s hard to make a profit?

The quality of the customer can vary greatly – So if you create your perfect customer persona first, all the content that we create will be geared toward attracting them, and leaving everyone else in the dust.

Here’s an example:

In the book “Dot Com Secrets,” Russel Brunson tells a story about how he use to sell marketing training to anyone and everyone.

It was very profitable, but he hated it because the customer base made it really difficult.

So he switched his lead magnet to a book called “108 Proven Split Testing Winners.”

Instead of attracting the “make money online” crowd that consists of lots of newbies, he started attracting more advanced businesses.

Why?

People that know what split testing is generally have more advanced online businesses.

Just by changing the type of content he put out, he attracted an entirely different (and better audience).

You can do this by creating your perfect customer avatar.

What is a customer avatar?

A customer avatar is a list of characteristics and the persona of your perfect customer.

This could include any amount of data that you deem relevant:

  • Location
  • Age
  • Sex
  • Job Title
  • Interests
  • Wants, Needs, Desires
  • Big problems they have
  • Questions they have

The best way to get this information is to know your customers! Actively talk to them or create a survey for them to understand who they are and what they want.

Another way to find more about your target customers is to run Facebook ads.

With the Facebook’s demographic reporting, You can find what age, sex, target interests are converting the best and actually bringing revenue.

3. Research & Validate Topics

One of the hardest parts about creating content is that you can invest a lot of time with little to no results if your content doesn’t “hit” with the audience.

That’s why you’ll want to find topics that your perfect customer is proven to respond to.

You can do this by reverse engineering content that’s already out there to find hot topics, trends, and news.

Once you find topics that are getting lots of traction, you’ll know that what you’re going to create is going to work before you even have the first word written.

Some of my favorite topics to create are based around current news – If you are one of the first to put out a piece on a trending news item, it can rank easily and attract natural links!

4. Create Awesome Content

Now that you have your goals set, your target audience defined, and validated topics, it’s time to create the content.

Depending on where you’re at with your business, you may want to write the content yourself or get a blog writing service to do it for you.

Writing for web is different that other types of writing though – You’ll want to make sure you format for the web by creating scannable content.

You’ll want to link to authoritative sources to back up your points, as well as your own content. (It’s called internal linking and will help your website rank better!)

More than anything, create value for your target customer. Make sure your content answers their questions and positions you as an authority.

As your readers become familiar with your posts, they will trust you as an authority and will begin to like you. So when you go to pitch a product or service to them, they will be much more likely to buy from you!

5. Optimize Your Blog Posts For SEO

One huge part of a content marketing strategy is getting search traffic from Google.

That’s why for every post, you’ll want to do keyword research to find what people are searching for.

Include these keywords in your title tag, your meta description, and throughout your content.

This will help you rank better and drive more traffic!

6. Promote Your Content

Creating the content is just one part of the equation. If you optimize well for SEO, then you have an increased chance of ranking over time.

You’ll want to develop a checklist for content promotion after every piece is published.

This will include things like:

  • Posting to social channels
  • Post to Facebook groups
  • Send to email list
  • Tweet out to the people you have cited in your article to let them know
  • Go back through old posts and add internal links to your new post in relevant places
  • Link to your content in guest posts

Conclusion

By putting all these pieces together, you can formulate an awesome content marketing strategy that will grow your traffic.

What is your content marketing strategy for this year?