10 Cost-Effective and Creative Real Estate Marketing Ideas & Strategies for Agents

*from fitsmallbusiness.com

Creating a marketing plan and need some new real estate marketing ideas? Here is a cost-effective and creative list of great marketing advice.

  • Market yourself in the Central Illinois Homes Guide! It’s a publication owned by its PAAR members. Offering agents affordable and high-quality advertising.
  • Host Local Neighborhood Tours: When it comes to great marketing, nothing beats the personal engagement that comes from hosting a fun event for your sphere of influence. Even better, why not host an event that shows off your own love and expert knowledge about your farm area?
  • Create a New Logo:  Believe it or not, your logo (or lack of a logo) is one of the most important elements of your personal brand. A great logo can help propel your brand forward while a bad logo
 well, let’s just say it’s not going to help you attract more leads.  According to Patrick Sanders, creative director for real estate marketing powerhouse 1000watt, a great logo should:“
 signal something exciting and new — a message to the greater world that your organization is always changing and getting better. The work should reflect that energy.” You can also check out Graphic Design services with the PAAR Marketing Center!
  • Learn Facebook Messenger Marketing: One of the most exciting new developments in real estate marketing for 2018 is leveraging Facebook Messenger. Using Facebook messenger and a free app like ManyChat, you can build real estate chatbots to engage your site visitors 24/7 and even send content to your Facebook audience as direct messages!
  • Create a Video Tour of Your Neighborhood: A video tour of the neighborhood gives prospective buyers a much better feel for what a neighborhood is like to live in. Unless you live in a major city or tourist area, chances are there are very few videos showing highlights of your neighborhood on YouTube. Stepping in to fill that void can mean a nice boost to your online presence and can help generate leads!
  • Start a Direct to Door Marketing Campaign with Door Hangers:Joshua Smith famously built his business from scratch to closing more than 100 homes per year partly by using door hangers. Direct mailers can get lost in a pile of bills but leads need to remove your door hanger to get inside their homes, guaranteeing that they see it. The PAAR Marketing Center offers a variety of door hangers for real estate agents. Check out our Door Hanger options here!
  • Use Instagram Stories: The key is to use Instagram Stories to give your audience a look at your day to day life as an agent as well as focusing on your listings. Believe it or not, many people are curious about what the heck real estate agents do all day!
  • Learn the Art of Real Estate Postcards:  Sending out real estate marketing postcards on a regular basis is a great way to inspire interest in your business and raise brand awareness. You can showcase just listed or sold properties or announce your next open house. The PAAR Marketing Center offers a variety of postcards specifically for real estate agents. Learn more about postcard options here!
  • School Yourself on the Best Ways To Utilize Social Media: Many agents make the mistake of carpet bombing social media with listings, market updates, and tips and never really engaging with their audience. Instead, you need to focus your efforts on discovering what content works best for each social media channel you use.For example, contests can work great on Facebook while behind-the-scenes videos might work better on Instagram stories.
  • Create a Client Testimonial Packet: When it comes to landing more deals than your competition, one of the aces up your sleeve can be effectively using testimonials to help earn the trust of potential clients. Nothing is more positive than a third-party account of your performance from someone who has done business with you previously. Sometimes, this is all it takes to push someone over the edge to work with you and sign the contract.

    For help with creating your marketing plan, give the PAAR Marketing Center a call at 309.688.6419!

Top 11 Reasons to Have a Facebook Business Page

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*from idxcentral.com

Looking for another excellent resource to promote your personal brand? A Facebook business page can be a highly effective marketing tool, and if you are like most people, you probably already have a personal account and are fairly versed already. As of spring 2017, there were over 1.86 billion monthly active Facebook users with five new Facebook profiles being created every second. We encourage all real estate agents to create a business page that is separate from their personal Facebook account. Creating a Facebook business page is a great way to reach a bigger audience. Furthermore, it has the great potential of attracting new clients, it is easy to maintain, and it may be just the thing you are looking for to generate more traffic to your real estate website. Most importantly, it just plain makes sense when Facebook is the most popular social network worldwide.

Top 11 Reasons to have a Facebook Business Page:

  1. It allows you to keep things strictly professional. This narrows down your postings to information that is of specific interest to your real estate clients. You can even monitor what personal items you want people to see (if any).
  2. It shows people you are current, social and appreciate the value of being social online. A great tip is to learn how to use hashtags on Facebook to widen your marketing reach.
  3. Drive more traffic to your website! Your Facebook account will drive traffic to your website.
  4. It’s a FREE way to promote your business. Get creative!
  5. It promotes your personal brand. Upload your professional photo as the cover photo and place your logo in the banner area. If you don’t have a logo, you can use the space to showcase a gorgeous landscape from your real estate area. Be sure to link to your real estate website or your agent profile so they can learn more.
  6. It shows you as an expert in the real estate field. All you have to do is post about topics or questions people often ask you and link to your own site or other sites that might resolve those questions.
  7. It is a great marketing tool. Use your business page to promote your experience, your listings, sold listings, your awards and accolades, etc.
  8. It promotes your website. Invite your Facebook fans to visit your real estate website or blog to look at the hottest listings, read relevant articles, visit the buyers and seller sections, neighborhood profiles, check out local information, and more. Find creative ways to drive Facebook visitors towards your site so they start using it.
  9. It is a great place to directly interact with clients and target a specific audience.
  10. It is a good place to “poll your audience” or ask for opinions to generate discussion. You can even add a discussion tab to your page to answer any questions visitors might have.
  11. Use your Facebook page to run a contest. “Like Us” and be entered to win a dinner on us or gift card to a local shop or service company. Use this avenue to generate buzz around your Facebook page and direct traffic to your site.

HOW REAL ESTATE AGENTS CAN MASTER THE 3 MOST POPULAR SOCIAL MEDIA SITES

*from Delta Media Group

How Real Estate Agents Can Master the 3 Most Popular Social Media Sites

Becoming a master of real estate social media is no small task, but it’s more than worth the effort. The most popular social media sites—like Facebook, Twitter and Instagram—are an excellent place to connect with Millennial clients, and members of every generation. Today, we’re going to take a closer look at how you can master the three most popular social media sites for real estate agents.

Simple, Smart, Social Know-How

1. Facebook
If you’re looking for the best social site to connect with real estate clients from everygeneration, then Facebook is the place to be. Start by building your business page, adding attractive photos, and sharing the content that you create for your real estate blog. Understanding paid Facebook advertising is another key to mastering the most popular social media site.

  • Success with Facebook advertising starts with understanding your goals. Facebook allows you to create ads to boost awareness of your brand, increase engagement, and convert curious potential clients into qualified leads.
  • Next, you’ll pick an audience, and Facebook allows you to get very specific about who you want to see your ad. You even have the option to target your ad at people who are “likely to move” based on Facebook’s algorithms.
  • In addition to advertising, make sure that you’re taking the time to engage on Facebook, both by reaching out yourself and responding when people post to your page.

2. Instagram
For real estate agents, Instagram ranks close to Facebook as one of the best places to market your business online, and the fact that it’s a very visual medium makes it a great fit for real estate marketing. Success with Instagram requires consistent effort, and quality content.

  • Learn the ropes of shooting and editing photos, so that you can produce your own high-quality Instagram content. Instagram offers a ton of tools for editing your photos in within the app.
  • In addition to posting photos of your most attractive listings, you’ll want to give your Instagram connections an inside look at how you do business. Posting pictures / video of your team, your town, and your passions is a great way to build connections.
  • Don’t forget video content. Videos are a great way to share home improvement ideas, how-to real estate tips, local events, and information about your team.

3. Twitter
Twitter is a fast-paced social network where content and conversation is king, so it’s important to find the conversations that matter most to your real estate business. Since Twitter posts have a 280 character limit, it’s also important to practice saying everything you can in as few words as possible.

  • Keep it short and sweet when making Twitter posts. Your audience has a ton of information to take in, and the best way to catch their attention is often with one well-crafted tweet.
  • Create appealing real estate content, and link to it through your Twitter page. Twitter is a great place to generate engagement, so be sure to get involved with the conversation that your content creates.
  • Hashtags make it much easier to find the content you’re looking for on Twitter, and to help your audience find you. Learn the basics of real estate hashtags, and use them wisely to help connect your audience with your content.

 

7 Reasons to Use a Facebook Business Page

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Small business owners who use social networking sites effectively are able to promote their businesses in powerful ways, and one of the best ways is with a Facebook business page.

While Facebook began as a way for college students and other young adults to connect online, it has become a staple for businesses and community organizations. Here are six reasons to create a Facebook page for your small business today.

  1. Learn about your target audience 

A business page on Facebook gives you a way to communicate directly with your target audience. Think of it as an ongoing focus group. Your fans are there because they are aware of your company and want to learn more. While they certainly are expecting to receive useful information from your Facebook page, you also can be collecting useful information from them through their participation.

Facebook Insights also provide useful information about your fans and their interactions on your page. As a microcosm of your target market, your Facebook fans can tell you a lot about what they want through their interaction, comments, and feedback.

2. “Humanize” your company

Social connections and genuine communication are integral parts of social media, and Facebook gives you an opportunity to attach a face, name, and personality to your brand. While your Facebook page may represent your company, it also allows you to show the human side of your business through one-on-one conversations, personal tidbits, and nonbusiness interaction.Even if you automate parts of your social media activity, you can fit in a moderate amount of live, on-the-spot communication to create richer, more “human” relationships.

 

3. Build a community
Facebook pages are excellent places to gather your customers, prospects, and fans to provide reviews, share opinions, voice concerns and offer feedback. You can build a community on your Facebook page in a number of ways, including:

  • Posting useful, relevant and interesting links
  • Asking fans to contribute with comments
  • Organizing contests and promotions
  • Providing a place to leave reviews and other feedback
  • Offering incentives for activity on the page

 

If the Facebook page you create for your business successfully brings people together, you can develop a loyal following that will continue to grow.

4. Facebook is good for search engine optimization (SEO)

Facebook can be an effective way to direct traffic to your business website and blog. Your posts, links, and other actions that are contained on your public Facebook page also can give you an SEO boost if they are indexed by search engines.With the speed of social media and new weight being added to information shared through social channels, having a Facebook page filled with rich content relevant to your business can help you boost your search engine rankings.

 

5. Your competition already has one

Doing something simply because your competition is doing it isn’t a good enough reason, but when it comes to social media, not having a Facebook page or a presence on other social networks can cost you opportunities—especially if your competition is using social media and using it well

6. Put your business in front of your clients and customers everyday

Most people on Facebook visit the site every day, so regular status updates, shared links and videos, and other information gives you a chance to connect with your customers daily.

With more than 2.2 billion active Facebook users, as of 2017, an increasing number of consumers are using the site to find products, services, and brands to solve their everyday problems. Facebook and other social networks make it easy for potential customers to find you. And when they do, they often are more likely to remember your brand and share it with their own connections.

Ultimately, a branded Facebook page for your business can be a powerful way to expand your reach and increase awareness of your business online.

It gives you visibility, exposure, and marketing. It is essentially a free advertising platform. It provides an easy venue for communicating. It helps you stay in touch with many clients at once. Clients expect it. It allows you to build relationships and promote listings. The list goes on and on!

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75 Super-Useful Facebook Statistics for 2018

*from Gordon Donnelly via Wordstream.com/blog

With 1.32 billion daily active users, Facebook is the most widely used social platform by quite a bit. Whatever your business goal—brand exposure, website traffic, lead generation—Facebook should, and likely will, make up a sizable part of your marketing strategy in the coming year.

facebook stats

That’s why we decided to put together a list of 75 fascinating and actionable Facebook statistics to keep in mind when you’re revamping your social strategy for 2018. Need help deciding which gender to target? Want to know how much your competitors are spending on Facebook ads? Like a few puppy gifs to keep the mood light? You’re in the right place!

Facebook Usage Statistics

1. As of June 30, 2017, Facebook enjoys 2.01 billion monthly active users.

2. 79% of Americans use Facebook—the platform with the second closest usage percentage is Instagram, at 32%.

Facebook stats pew

 

Image via Pew Research Center

3. More than half (53%) of U.S. residents use Facebook “several times a day.”

Image via Statista

4. 50 million businesses use Facebook Pages.

5. 22% of the world’s total population uses Facebook.

6. About 83 million Facebook accounts are bogus, and function either as duplicates, accounts made for things other than people, or accounts made to distribute spam.

7. 400 new users sign up for Facebook every minute.

8. Facebook Messenger has over 1.2 billion monthly active users.

 

9. Users access Facebook an average of eight times per day.

10. Each day, 35 million people update their statuses on Facebook.

Facebook Connectivity Statistics

11. The average Facebook user is separated from another given user by just 3.57 degrees of separation.

12. The average Facebook user has 155 friends, but would trust only four of them in a crisis. Yikes.

13. Facebook users consider, on average, just 28% of their Facebook friends to be genuine or close friends.

14. 83% of parents with a teen between the ages of 13 and 17 are friends with their child on Facebook.

15. 39% of users say they are connected to people they have never met in person.

16. 42% of Facebook customer service responses happen during the first 60 minutes.

17. 36% of users say they are Facebook friends with their neighbors.

18. 58% say they are connected to work colleagues.

19. Facebook is available in 101 languages, and over 300,000 users helped with translation.

20. More than 100 million Facebook users belong to meaningful communities—groups aimed at helping users such as new parents or victims of rare diseases.

21. Facebook has helped 50% more users join meaningful communities in the past six months.

22. 8.5 million people were marked as safe through Safety Check after the April 2015 earthquake in Nepal.

23. 770 thousand people used Facebook to donate over $17 million in one week following the April 2015 earthquake in Nepal. Facebook itself donated $2 million.

24. 80 million people use Facebook’s stripped down app Facebook Lite for the developing world’s slow connections.

25. In the wake of Hurricane Maria, Facebook donated $1.5 million to NetHope and the World Food Programme, committed ad space to disseminate safety information to people in the region, and deployed a connectivity team to help deliver emergency telecommunications assistance to Puerto Rico.

Promised Dog Gif Break

 

Facebook Marketing Statistics

26. Thursdays and Fridays between 1 p.m. and 3 p.m. are considered by many to be the best times to post on Facebook.

27. Facebook Pages posts average 2.6% organic reach.

28. Facebook Pages with smaller followings generally have higher reach and engagement rates.

29. Facebook is the “most important” social platform for marketers.

Image via Social Examiner

30. Brands post an average of 8 times per day on Facebook.

31. 57% of consumers say social media influences their shopping, led by Facebook at 44%.

32. User-generated content has been shown to generate 6.9 times the engagementof brand-generated content.

Facebook Advertising Statistics

33. The average click-through rate (CTR) in Facebook ads across all industries is .90%.

34. The industry with the highest click-through rate on Facebook is the legal industry, at 1.61%. The industry with the lowest click-through rate is the employment and job training industry, at 0.47%.

35. The average cost per click (CPC) in Facebook ads across all industries is $1.72.

facebook posted massive increases in cost per click despite losses in impressions

36. The industry with the highest cost per click on Facebook is the finance and insurance industry, at $3.77. The industry with the lowest cost per click is the apparel industry, at $0.45.

37. 93% of social media advertisers use Facebook Ads. The next closest platform is Instagram, at 24%.

38. 20% of Facebook’s mobile ad revenue comes from Instagram.

39. The most effective length for an ad title on Facebook is four words—15 words for a link description.

40. Images account for 75-90% of Facebook Ad performance.

41. Facebook reported advertising revenue of $9.16 billion in the second quarter of 2017, a 47% year-over-year increase.

42. 26% of Facebook users who clicked on ads reported making a purchase.

Facebook Demographic Statistics

43. 83% of women and 75% of men use Facebook.

44. 83% of Facebook users worldwide are under the age of 45.

45. 44% of Facebook users 18 and older identify as women. 56% identify as men.

46. 39% of Facebook users report being married, while another 39% report being single.

47. As of January 2017, men ages 18-24 make up the highest percentage of Facebook users by both age and gender, at 18%.

 

48. 62% of Facebook users have some form of university education, while 30% report high school as being the highest level of education reached.

49. Almost 85% of Facebook’s daily active users are outside of the U.S and Canada.

50. Behind the U.S., India, Brazil, and Indonesia have the largest audiences on Facebook.

 

51. New parents use Facebook mobile 1.3 times more often than users without children.

52. Facebook is the preferred social platform of supermarket shoppers—89% use it.

Facebook Video Statistics

53. Facebook gets over 8 billion average daily video views.

54. 85% of Facebook users watch videos with the sound off.

55. People are 1.5 times more likely to watch video daily on a smartphone than on desktop.

56. 47% of the value of Facebook video ads happens in the first three seconds.

Image via Facebook Business

57. Millennials are 1.35 times more likely than older generations to say they find it easier to focus when watching videos on mobile.

58. One in five Facebook videos is now a live broadcast.

59. By 2020, over 75% of the world’s mobile data traffic will be video.

60. Videos earn the highest engagement rate, despite making up only 3% of content.

61. 85% of Facebook videos are watched with the sound off.

Facebook Mobile Statistics

62. In Facebook News Feed, people consume a given piece of content faster on mobile than on desktop.

Image via Facebook IQ

63. People can recall a piece of consumed mobile content for just 0.25 seconds.

64. As of the second quarter of this year, mobile made up around 87% of Facebook’s overall ad revenue—up from 84% in the second quarter of 2016.

65. 19% of time spent on mobile devices occurs on Facebook.

66. 47% of Facebook users exclusively access the platform through mobile.

67. Facebook claimed 19% of the $70 billion spent on mobile advertising worldwide in 2015.

Facebook Fun Facts

68. Facebook ended the second quarter of 2017 with more than 20,000 employees, up 43% year-over-year.

69. Shakira has the most Facebook fans of any musician on Facebook.

 

70. Over 2.5 trillion posts have been created on Facebook.

71. Facebook Reactions have been used more than 300 billion times since they launched in February 2016.

72. Given that each video gets approximately 3 seconds per view, Facebook generates over 3,000 years of video watch time each day.

73. 42% of Facebook fans “like” a page with designs of getting a coupon or discount.

74. Mark Zuckerberg’s salary is only $1 million per year.

75. Facebook users generate 4 million likes every minute.

Need help with your Facebook page? Want a Facebook page but don’t have the time to create and maintain one? Call us at the PAAR Marketing Center, and let us help you out today!

How Do I Generate Free Website Traffic?

*from JUNTAE DELANE, digitalbrandinginstitute.com

For a new brand on a small budget, generating free website traffic is key. Even for larger brands that have larger budgets, getting free website traffic can be a great addition to their marketing strategy. With a few simple changes, you can start bringing in free website traffic to your website and grow your brand organically.

Let’s face it, everyone loves free website traffic (unless it crashes the server). We all want our brands to be so polished and optimized that traffic just pores in. But many brands will not describe their site as completely optimized to the point that it generates free website traffic.

So, how can you get started? I’ll start with the first step


Choose the Right Channel

Different social media channels will reap different benefits. You’ll need to consider the demographic factors of your target audience like age, gender, and income before making a decision about which channel to use.

Asking questions like what they would like, what would be useful for them, and what channel is already widely used will also give you a good idea of what direction to begin.

Backlinks

Backlinks will bring in a lot of new traffic seemingly organically. However, there is still some work that has to go into it. You need to build Facebook and Twitter accounts that are synced with your blog.

Links to your posts are automatically created on your social media profile. Naturally, this will make it easy for others to backlink you.

You will need to be mindful of what you post though. If you post images, infographics, or videos you’ll be much more likely to be attractive enough for others to link back to your website.

Engage Followers

Creating great content that engages with your readers is very important. You’ll want to find out what interests your readers. Ask them to tell you their most pressing issues. Then you can give them useful information that they actually want and need.

Your content will then be irresistible to your target audience. Additionally, this will lead to more shares and increased traffic to your website.

Engaging your followers can be as simple as creating a video that addresses one of their main concerns and links back to additional articles about the issue.

Your video will pull them in and engage them, but your content will keep them around.

Connect With Your Audience

Using surveys, questionnaires, and contests can help you to connect with your audience. If you show them that you already want to listen to them right from the beginning, they will be more interested in connecting with you.

If you happen to choose to do a giveaway, you’ll want to make sure that you include a call to action. This call to action will make sure that your audience doesn’t just enter your giveaway and leave.

Give them a reason to get involved with your brand.

Be Expressive

Being expressive makes you feel real and can increase your traffic. This is especially true if you include a sharing button.

Make sure that this button is prominent, and you can ask your readers to share your articles if they like your content.

You can say things like ‘don’t forget to share this post and let your friends know what you’re reading’ or ‘find more articles like this at (your website)’.

Know When to Post

You’ll want to post your content when the usage rate is high. Trial and error can sometimes be the best way to figure out the right time for posting, however, there are many brands that are willing to share what they’ve found in their own experiments with you so that you can avoid some of their mistakes.

You’ll also want to follow a posting schedule. This will also make it clearer what will work for your business and what doesn’t.

Refrain From Spamming

It’s important to be mindful of the frequencies of your posts. No one likes to be spammed, so you should also refrain from doing it.

You’ll want to share content that is fresh and shareable. There is a certain number of times you can post on various social media platforms in a day.

Making sure that you follow this unspoken rule will make sure that your brand remains likable and interesting to your target audience.

Make Changes

You should never just post the same thing on all the social media platforms. You’ll want to make changes to that your target audience doesn’t just keep seeing the same posts from you in all the media that they use.

This may mean becoming more innovative. However, you will benefit in the long run because your target audience will not feel oversaturated and bored by your content.

Join Groups

If there are already groups on social media that are related to your brand then you should join them. If you find that there aren’t, then you should create groups with people who have similar likes and interests to your brand.

This will increase your website traffic because it will create a feeling of community spirit.

For the best success here, you should join groups that are not as popular. This will help you to gain a competitive advantage.

Think big fish in a small pond.

It will also increase the odds of being on top when the group grows.

Strike a Nerve

The best way to get people talking about your brand is to create a topic that will resonate and connect with your audience.

You’ll want to communicate with your target audience on a verbal, visual, and metaphoric level. Push out content that will really hit your target audience.

Write content that won’t be easily forgotten by your readers.

Striking a nerve is what will make people want to share your content without being asked to, so the cost of this type of traffic is simply the time you put into your content.

Create Action with Your Story

If your story is good enough, you may not need a call to action.

Your story will create the need for action within your readers without you having to tell them to move. Creating a story that catches their attention and provides relevant messages to your target customers can be a great way to do this.

JetBlue does a great job of this idea. They take the complaints that they’ve heard about their competitors and use it to create content that will drive their target audience to action, and towards their brand.

Find an Influencer

Influencers can be a great way to drive traffic to your website. They might not always be considered free website traffic, but if you have the right brand or ideology, they might actually work for you for free.

You’ll want to find an influencer that matches the thoughts behind your brand. Usually, you would choose someone small for your first influencer, but that doesn’t have to be the case.

Influencers can reach a larger audience right away. Plus their followers have already developed a trust with them that you can use for your own brand.

It also usually helps your interactions with them if you offer to give them some free advertising on your website as well.

Offer to feature them, and they might just feature you as well.

Be Worth Their Time

Don’t try to succeed on poorly thought out content. Your brand needs to be memorable and bold. You want to be worth your target audience’s time and attention so that they want to be a part of your brand all on their own.

You can use subtle marketing techniques, but you want to turn your marketing into simple memorable content. Your content should inform, enlighten, and entertain your target audience all at the same time. Without these features, no matter how much you push your content, your target audience won’t have an interest in it.

Final Thoughts

It will take a little extra time and thought on your part, but it is possible to generate free website traffic. If your content is done well, this job becomes a lot easier too.

Make sure that you have content people will want to be interested in, and work on developing relationships with influencers and your target audience to make them interested in sharing and backlinking you to their own sites. It all starts with your material.

If the foundation is good, you’ll be able to find an audience.

Using Pinterest for Real Estate Business

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*from Honey Bar Media

In this article, you will learn all the benefits of using Pinterest for real estate business – including the best way to use Pinterest for real estate: Traffic.

THE BIGGEST MYTHS ABOUT PINTEREST

MYTH #1: PINTEREST IS JUST FOR CRAFTS AND RECIPES

It may seem this way from the outside, but when used correctly, Pinterest is a traffic goldmine for anyone who produces consistent content. – Especially real estate agents who blog.

And since so many people are still under the impression that Pinterest is for kids and creatives, it means that the people who actually do put in the effort are seeing great results. Here’s the bottom line, if you’re not on Pinterest, your competition will be, and they’ll be getting the traffic instead.

MYTH #2: PINTEREST IS A SOCIAL MEDIA PLATFORM

Pinterest often gets lumped into other social media platforms like Instagram, Snapchat, and Facebook – Which can skew a real estate agent’s Pinterest strategy in the wrong direction. But Pinterest is far from being just a social media platform. Pinterest is actually a search engine – Just like Google. But it has better images – And that’s a Realtor’s heaven.

Since Pinterest is a search engine, you need to use it like one. You may have heard the term SEO (Search Engine Optimization). Well, Pinterest has its own form of SEO, and once we learned how to optimize our pins correctly, Pinterest has been our number one source of website traffic to date. Pretty cool, right?

THE BENEFITS OF USING PINTEREST FOR REAL ESTATE BUSINESS

BENEFIT #1: WEBSITE TRAFFIC

Pinterest Marketing can drive lots of traffic to your blog. Again, Pinterest has its own form of SEO, and once you understand how the Pinterest algorithm works, you’ll be able to drive lots of qualified traffic to your website. Furthermore, the life of a pin – unlike some of the faster-moving platforms – has a really long lifespan. So if you take the time to pin something today, people could still be pinning it even years from now, which would mean a steady flow of traffic for years to come.

BENEFIT #2: BRANDING

In addition to providing a place to post great content, Pinterest also serves as an awesome place to brand your business. Since the platform is visual, you can easily showcase all of your happy buyers, sellers, and teammates. These photos will humanize your brand and build trust – which is essential for the sales process.

BENEFIT #3: SOCIAL PROOF

Pinterest Marketing is a way to showcase to the world that you are the local expert. You can get discovered on Pinterest and visually show the fact that you know the area better than anyone else. This is powerful social proof that could be a deciding factor among sellers, buyers, and referring agents who decide to work with you.

BENEFIT #4: LEADS

Pinterest Marketing is an opportunity for you to reach buyers who are relocating into your farm. The most current statistic is that 90% of buyers start online when they are looking for a new home. Well, Pinterest is a great way to show people what it’s like to live in your community.

BENEFIT #5: SALES

Pinterest is great for moving prospective buyers down your sales funnel. If you have them create a private Pinterest board, they can fill it with lots of homes that they like in the area. Not only will it show you exactly what type of home your client wants, it will also get the client thinking about real estate on a daily basis, and help them to narrow down their decision-making process.

BENEFIT #6: MARKET RESEARCH

If you’re ever stuck wondering what you should be blogging about, search Pinterest for ideas. Just type in the name of your community and see what comes up. A quick search for the keyword “Seattle” yields a jackpot of hyperlocal blog post ideas – Everything from “Seattle Hiking” to “Seattle Restaurants” to “Weird Homes In Seattle.” And there were dozens more. In most cities, you could write blog posts for an entire month, just from looking Pinterest suggestions in your feed

BENEFIT #7: REAL ESTATE FARMING

Gary Vaynerchuk once said that in this day and age, real estate agents need to be the “digital mayors” of their towns, and I couldn’t agree more.  If you want to be considered as the “go-to” Realtor in your community, you need to be providing consistent value to your farm on a regular basis.

In the past, real estate agents could mail out “just listed” and “just sold” postcards to their farm. And although that can still work, there are other ways to farm now that are less expensive and more effective. One of the best ways to become a digital mayor of your farm is to provide a carefully curated collection of Pinterest boards. If you do, you’ll be rewarded with lots of traffic, leads, sales, and referrals over time.

HOW TO USE PINTEREST FOR REAL ESTATE TO DRIVE TRAFFIC

STEP #1: CONVERT YOUR ACCOUNT

When you convert your account over to a business profile, you’ll have access to all of the juicy data. This includes your traffic, clicks, charts, and graphs! It even includes your demographic data, which is essential to getting a better understanding of your current client’s avatar and narrowing your future marketing efforts better.

STEP #2: ADD KEYWORDS TO YOUR NAME

Where are you located? What is your real estate niche? What are you best known for? Add 1-2 keywords after your name on Pinterest in order to make your profile more searchable – Remember Pinterest is a search engine.

STEP #3: BUILD YOUR BIO

Write a brief bio that says how you help people and how to contact you. Deep down, we as humans, are always secretly asking ourselves, “what’s in it for me?”

Most agents will create a profile that says something like,  “I live in California. I’m a Realtor, mother, and dog lover. Call me to list your home.” But this doesn’t share anything about what you have to offer to your potential Pinterest followers. Instead, craft a profile that focuses on them – your audience.

Here’s an easy example for you:

“I help home buyers find their dream home & homeowners sell for more. Thinking of buying or selling? Call or text me anytime! 555-555-555”

STEP #4: UPLOAD AN ON-BRAND, FRIENDLY PHOTO OF YOUR FACE.

No one is going to feel a deep personal connection to an old listing photo or business logo. And personal connections are everything when marketing on social media. People want to work with those that they know, like, trust and remember. So post a current headshot that’s professional, but also vibrant, stylish, and friendly. It will give people a glimpse of who you really are as a person.

STEP #5: CREATE 15 PINTEREST BOARDS ABOUT YOUR REAL ESTATE FARM OR NICHE

Think of your Pinterest boards as you would your blog.  Your blog probably has a list of categories — things that you write about on a regular basis, which are all tied to your overarching niche.

If your farm is located in Los Angeles, would you blog about Minneapolis? Probably not. Likewise, if your blog’s niche is “horse properties,” would you have a category for “condos”? Definitely not. Or if your business is selling luxury homes, would you give the homeowner a credit repair guide? I hope not.

Instead, you’ve probably chosen a specific geo-farm area or niche because you know it will attract your ideal audience. Well, now it’s time to apply this same principle to your Pinterest account.

Your boards are your categories on Pinterest. So all of your photos should be something that your ideal client would be interested in and searching for. By doing this, you’re going to attract your ideal client to your Pinterest account and give them plenty of content to keep them around (and eventually contacting you to buy or sell a home!).

The best way to order your Pinterest Boards is by popularity. And the best way to categorize your Pinterest Boards are by keyword. So instead of naming your board “Santa Monica,” you could name it “Santa Monica Pier” or “Things To Do In Santa Monica.”

STEP #6: ONLY USE REAL ESTATE PINTEREST BOARDS

Yes, go through your Pinterest account and delete any of the images that aren’t attracting the right people. Remember, by focusing your photos on relevant topics, you’ll be attracting lots more of the right people (i.e. potential clients)!

If you have important recipes or makeup tips that you don’t want to delete, then make the board “secret” so your clients can’t see it.

STEP #7: ALWAYS INCLUDE ONE PINNABLE IMAGE FOR EACH BLOG POST

As a REALTOR, you have access to some of the most beautiful photos in town – Literally. You just have to post them on your blog and pin them on Pinterest. For images of your neighborhood, you can also use your phone, but just be sure to use your camera’s built-in filters or an app that will make your photos shine.

But don’t upload just any old photo. Remember that you’re running a business, and if you upload anything less than the best, it won’t compliment your brand.

So create beautiful images – Ideally, images that are 735 x 1102. To do this, you can use a tool like Canva. It comes with tons of professionally designed templates already installed. All you have to do is swap out your photos, fonts, and colors. It’s super simple.

HOW TO STAND OUT IN THE PINTEREST FEED

Again, one of the most critical things that you should know about Pinterest is the fact that it’s a search engine. But make no mistake, Pinterest isn’t Google.

Google provides results based on words and text, while Pinterest provides results based on images and pictures. So when you type something into Google, your search results include lots of words, allowing you to choose which article you want to read.

Of course, Pinterest has this functionality as well, but the biggest difference between Pinterest and Google is that Pinterest relies much more on heavily on imagery. So what does that mean for you? Well, it means that in order for you to succeed as a real estate agent on Pinterest, you’ve gotta have great images. Here’s how


MAKING CONNECTIONS ON PINTEREST

So who should you be connecting with on Pinterest? After all, the entire point of this whole venture is to get leads, right? These are the people that you should be following:

  1. Past clients
  2. Current clients
  3. Potential clients
  4. Local business owners
  5. Local charities
  6. Home improvement sites
  7. Local power pinners

 

Springtime Tips To Attract More Real Estate Clients

*from Delta Media Group

When the sun starts shining and the flowers start blooming, you know that the busiest time of the year for real estate agents is here. There’s so much to do during selling season, and it may feel like there aren’t enough hours in the day to accomplish everything you need to get done. But that doesn’t mean you should focus only on current business during selling season because this is also a great time to bring new, long-term clients aboard while so many are looking to buy and sell homes. Our team is here to help with marketing tips that will help you add new real estate clients during the spring season.

Extra Open Houses
Spring and summer are the ideal seasons for staging open houses, which allow you to both market the homes you’re currently selling and come into contact with loads of potential clients. Be sure to notify clients ahead of time through your website and social media pages, as well as your traditional marketing. Make it easier for clients to show up by scheduling two times for each showing, and always have marketing materials on hand so that they remember who you are when they move on to the next open house.

Set the Stage & Consider Curb Appeal
While every client is unique, they all want an agent who can help get their home sold. Learning how to stage homes for the season is a great way to show clients that you care about the little details, and will also go a long way toward helping your open houses shine. Indoors, focus on clearing clutter, letting in natural light, placing fresh flowers, and staging rooms. It’s also important to consider curb appeal outdoors, by trimming trees/shrubs, keeping the lawn cut, cleaning patios, applying a fresh coat of paint where needed, and adding colorful landscaping for the spring season.

Get Social to Increase Awareness
Your social media pages are an excellent place to show off all the hard work that you’re doing for clients during selling season, and share your expertise so that new clients can see what you have to offer. Make it a point to log into your social pages regularly, share new content, engage your audience, and begin building relationships. This is also a great time to share attractive real estate photos, which draws attention to your business and gives new clients an idea of what you have to offer. Even 15 or 30 minutes a day spent on your social media pages can add up to make a big difference over time.

Springtime Real Estate Content
You’ll have a much easier time earning new clients in the spring through social media if you take the time to produce great real estate content. Spring is a fantastic time for content creation because there are so many topics to cover that matter to your audience. Your content can include spring maintenance tips, home improvement ideas, buyer/seller advice for the spring market, and anything else that you think will capture the attention of your audience. Your springtime real estate content will draw more eyes to your website, and provide you with plenty of great stuff to share on your real estate social media pages.

A Common Mistake Most Agents Make on Facebook

*from Keeping Current Matters

Worrying Too Much About Likes

How many people “like” your page and also how many likes each of your posts get are both artificial engagement metrics. Having a lot of page likes actually means practically nothing if they’re aren’t high quality. If you have a ton of page likes because you asked family, friends, in-laws, and everyone else you know to like your page, but no one actually engages, is that really a success?

Not to mention, if you ever go to advertise on Facebook and you target your page likes, Facebook will knock you if you have a low engagement rate among your fans. And let’s face it,people who only liked your page because you begged them and will never actually buy or sell with you, they’re not likely to engage with your posts or ads.

On the page post side of things, if you post a link for example, and it gets 10 clicks but no likes, does that mean it was a failure? Not if one of those people who is now on your website turns into a lead and that lead turns into a client. Additionally, sometimes just the presence of certain posts on your page can help you even if no one directly engages
with them. When a prospective client looks you up on Facebook, and trust us, they’re going to check you out online, it’s important that they see helpful, relevant content on your page. These people are very unlikely to comment or like anything, but the type of content you’re sharing will matter to them nonetheless.

HOW TO AVOID THIS MISTAKE:
1.) Focus on building an audience of qualified page likes – don’t worry about your total number of likes and getting everyone and their brother to like your page. Run a page like ad campaign targeting homeowners who live in your town, possibly limiting to a certain age range or income level depending on your ideal target market. Page likes can
be acquired at a very reasonable rate (sometimes less than $0.40 per like), and Facebook advertising allows you to pinpoint exactly the right type of person to like your page. Forget asking friends, family, or coworkers – unless they are specific people you know are likely to use you as their agent in the future.

2) Do not, under any circumstance, ever buy page likes – unless it’s via Facebook advertising, that’s a different type of buying likes. If you see someone offering a ton of likes for a very low price (such as Fiverr or similar), do not do it. These likes will not do anything to benefit your page or business, and you do NOT need them.

3) Focus on sharing content that’s helpful and relevant for your audience. If you share links to articles, look at how many CLICKS you get. If you share a link to a free home evaluation that asks for contact information, look at how many LEADS you get. Don’t worry about whether or not the post gets any likes, and for that matter, don’t worry if it
doesn’t get any comments.

4) Prioritize quality over quantity – as long as your deeper engagement metrics are getting some traction and you’re building your page with quality likes, you’ll be in a good spot to generate real results.

IS YOUR REAL ESTATE BUSINESS MILLENNIAL SOCIAL OR ANTI-SOCIAL?

*From Delta Media Group

Why is social media such a powerful real estate marketing tool? Start with demographics. Real estate shoppers from every generation rely on social media, and for the large, ever-growing Millennial generation social media is simply a natural part of life. Millennials make up the largest generation of home buyers, so agents everywhere are working to connect with the Millennial generation through social media and other tech-friendly tools. Our team has the details on why social is so important, how to avoid being “anti-social,” and how to build a social media presence that resonates with the largest modern real estate demographic.

Why Your Real Estate Business Needs a Social Media Presence

Millennial shoppers love doing research online before making any major purchases, and that extends to researching the right real estate agent to help them buy a home. However, when it comes to finding a real estate agent, Millennial shoppers also strongly value the security that comes with first-hand knowledge of that agent. The relationship-building process is a huge factor in converting Millennial prospects, and social media—when done right—is the perfect platform for building those relationships.

  • While many agents already realize the power of social media, larger brokerages haven’t always embraced social with the same enthusiasm. That might mean no social presence at all or a simple, token social presence without an expert at the helm.
  • So being “anti-social” might mean passing on the benefits of social media altogether, but it can also mean using social platforms in a way that doesn’t help you connect with Millennials or other members of your target audience.
  • Mobile marketing is so important for reaching the modern real estate audience, and social is by far one of the most effective mobile marketing tools. You want people to be able to connect with your business, no matter where they are or what they’re doing.

Building a basic social presence is a great start to embracing the benefits of social media marketing, but it takes more than a shiny, new social page to truly be Millennial-Social:

  • It takes persistence! The biggest benefits of your social presence are realized over time, and finding the right voice for your business isn’t an overnight process.
  • However, expertise goes a long way. If you don’t have a social-savvy marketer on staff who can handle the daily social tasks, working with an experienced outside marketing team is a great way to become Millennial-Social.
  • That expertise will be used, in part, to engage with your real estate audience on a regular basis. That means answering questions, responding to comments, and looking for opportunities to connect with the people who visit your page.
  • If you want to give people something to talk about on your social pages, you’ll need to post more than just pretty listings. Your real estate content, from your blog, website, and other social sources, is key to keeping your audience coming back for more.

When you add up all the basics, being Millennial-Social comes down to action, engagement, and building relationships. Invest the necessary time in social each day, post fresh content, answer questions and look for every opportunity to connect with your audience. Given the popularity of the platform, doing social media right will help you connect with Millennials, and home buyers from every generation.