HOW REAL ESTATE AGENTS CAN MASTER THE 3 MOST POPULAR SOCIAL MEDIA SITES

*from Delta Media Group

How Real Estate Agents Can Master the 3 Most Popular Social Media Sites

Becoming a master of real estate social media is no small task, but it’s more than worth the effort. The most popular social media sites—like Facebook, Twitter and Instagram—are an excellent place to connect with Millennial clients, and members of every generation. Today, we’re going to take a closer look at how you can master the three most popular social media sites for real estate agents.

Simple, Smart, Social Know-How

1. Facebook
If you’re looking for the best social site to connect with real estate clients from everygeneration, then Facebook is the place to be. Start by building your business page, adding attractive photos, and sharing the content that you create for your real estate blog. Understanding paid Facebook advertising is another key to mastering the most popular social media site.

  • Success with Facebook advertising starts with understanding your goals. Facebook allows you to create ads to boost awareness of your brand, increase engagement, and convert curious potential clients into qualified leads.
  • Next, you’ll pick an audience, and Facebook allows you to get very specific about who you want to see your ad. You even have the option to target your ad at people who are “likely to move” based on Facebook’s algorithms.
  • In addition to advertising, make sure that you’re taking the time to engage on Facebook, both by reaching out yourself and responding when people post to your page.

2. Instagram
For real estate agents, Instagram ranks close to Facebook as one of the best places to market your business online, and the fact that it’s a very visual medium makes it a great fit for real estate marketing. Success with Instagram requires consistent effort, and quality content.

  • Learn the ropes of shooting and editing photos, so that you can produce your own high-quality Instagram content. Instagram offers a ton of tools for editing your photos in within the app.
  • In addition to posting photos of your most attractive listings, you’ll want to give your Instagram connections an inside look at how you do business. Posting pictures / video of your team, your town, and your passions is a great way to build connections.
  • Don’t forget video content. Videos are a great way to share home improvement ideas, how-to real estate tips, local events, and information about your team.

3. Twitter
Twitter is a fast-paced social network where content and conversation is king, so it’s important to find the conversations that matter most to your real estate business. Since Twitter posts have a 280 character limit, it’s also important to practice saying everything you can in as few words as possible.

  • Keep it short and sweet when making Twitter posts. Your audience has a ton of information to take in, and the best way to catch their attention is often with one well-crafted tweet.
  • Create appealing real estate content, and link to it through your Twitter page. Twitter is a great place to generate engagement, so be sure to get involved with the conversation that your content creates.
  • Hashtags make it much easier to find the content you’re looking for on Twitter, and to help your audience find you. Learn the basics of real estate hashtags, and use them wisely to help connect your audience with your content.

 

Top Real Estate Hashtags for Social Media

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Why are hashtags important? 

*From SEOPerson.net
The term hashtag has entered the general lexicon, and is a very popular way to promote a service or product. People search using hashtags on websites such as Instagram, Twitter, Facebook and YouTube, and they can be an effective way for people to search for content which is specific to their original query.

Hashtags can also be a powerful research tool and enable website developers interested in search engine optimization to see what is trending and making waves on social networking websites.

The importance of hashtags in promoting an event

Hashtags can also be effectively used to promote an event for business purposes and allow website owners to garner a new customer base. Hashtags should be short and contain natural keywords and phrases in order to improve their visibility in search engine rankings. It’s also useful to create a short but pithy phrase which will catch on and hopefully trend, whilst promoting the services of a company at the same time.

The PAAR Marketing Center has compiled a list of some of the most popular and effective real estate hashtags to use in your social media endeavors!

  1. #realestate
  2. #realtor
  3. #justlisted
  4. #broker
  5. #forsale
  6. #homesale
  7. #newhome
  8. #househunting
  9. #dreamhome
  10. #properties
  11. #milliondollarlisting
  12. #oldhousecharm
  13. #home
  14. #listing
  15. #homesforsale
  16. #property
  17. #investment
  18. #housing
  19. #mortgage
  20. #homesforsale
  21. #openhouse
  22. #homeinspection
  23. #creditreport
  24. #cashcow
  25. #creditscore
  26. #homesweethome
  27. #thereisnoplacelikehome
  28. #shortsale
  29. #emptynest
  30. #renovated
  31. #justlisted
  32. #citylife
  33. #countrylife
  34. #fixandflip
  35. #brokeragename
  36. #officeorteamname
  37. #wanttomove
  38. #localschooldistrict
  39. #realestatelife
  40. #realtors
  41. #getlistings
  42. #homesales
  43. #housesales
  44. #mortgage
  45. #realestatetricks
  46. #sold
  47. #buying
  48. #selling
  49. #standout
  50. #luxuryliving
  51. #househunt
  52. #agents
  53. #homesearch
  54. #renovation
  55. #realestateexperts
  56. #beautifulhomes
  57. #condolife
  58. #modernhouses
  59. #townhomes
  60. #curbappeal
  61. #realestatetips
  62. #realestateteam
  63. #realestatetraining
  64. #realestategoals
  65. #justsoldit
  66. #pool
  67. #yard
  68. #instahome
  69. #modelhome
  70. #landscape
  71. #besthouse
  72. #megahome
  73. #development
  74. #houseportrait
  75. #communitydevelopment

9 Holiday Marketing Hacks for Small Business Owners

*Taken from November 27, 2017 post from Mediaspace Solutions

The holidays are officially upon us, which means many of us officially can’t get Mariah Carey’s “All I want for Christmas” out of our heads. If you have to have a holiday song torture you with repetition, I suppose you could do worse.

Along with buying stuff you’re not really sure your loved ones will like or wear, you may be focusing on how you can take advantage of other’s good cheer and get them to help give your 4th quarter revenue a final boost. Well, go grab a pen and paper and a giant mug of hot cocoa, because I’m about to share 9 marketing hacks small business owners can use this holiday season.

  1. Optimize Your Adwords Campaigns

It doesn’t matter what your product or service is, there’s a way to make your Adwords campaigns more festive this holiday season. To do this, you simply want to switch from targeting shoppers to targeting holiday shoppers.

Optimize your campaigns by using keywords like “gifts for kids” or “holiday decorations.” Once you’ve done this, be sure your ads point to landing pages that offer incentives to shop with you during the holidays. These incentives could be discounts, free shipping or complimentary gift-wrapping.

  1. Have a Social Media Giveaway

To get more eyes on your business this season, consider running a holiday giveaway on your social media channels. People love free stuff all year-long, but they REALLY love it during the holidays. Entice followers with big discounts, free add-ons, or actual free booty (who wouldn’t want a free Keurig machine, free bottle of wine, or a free holiday sweater?!). And don’t forget to ask followers to share, like, and comment on your posts about the free giveaway to encourage even more engagement.

  1. Create a Fun Holiday YouTube Video

Video marketing is something all business owners should be taking advantage of. Did you know that marketers who use video grow revenue 49% faster than marketers who don’t?  Get your employees together and create a fun holiday video about your business. If you can make prospects smile or laugh, you have a very good chance of getting their feet in the door.

  1. Hop on the Instagram Ads Bandwagon

Instagram is one of the hottest social media channels right now, and many customers and prospects will be on there already posting images of their decorations. This is a great opportunity for you to get in front of them. Don your ugliest holiday sweater, take a stunning photo of your holiday window display, or a sumptuous photo of your freshly-baked ginger muffins… whatever it is, your own holiday pics will draw people in. But be sure to not only post pics to your own account but spend some of your marketing budget on paid ads as well.

  1. Send Seasonal Emails

A great way to connect with customers this season is to get festive in your email campaigns. Just as you did with your seasonal Adwords campaigns, you’ll want to be sure to optimize your subject lines with enticing keywords as well as use incentives to get people to shop with you. And don’t forget to ask your subscribers to forward your holiday emails to friends and family.

  1. Throw a Holiday Party

You shouldn’t always focus on attracting new customers, sometimes you have to deepen the relationships with the customers you already have. And throwing a customer appreciation holiday party is a great way to do this. If your budget won’t allow for a big shindig, then consider inviting only your hottest local leads or clients over for some holiday drinks and appetizers. More than the free eats, your customers will appreciate facetime with you.

  1. Host a Holiday-Themed Twitter Chat

This is a great way to get customers to engage with your brand. Your chat could be about your products or services, allowing customers to ask you questions, or your chat could simply be on holiday trivia (Name the reindeer) to have a little fun.

  1. Set Up a Gift Certificate Display

Holiday shoppers have a lot on their mind and often find it hard to make purchasing decisions. Don’t let those feet go out the door! By setting up a gift certificate display, you make it very easy for shoppers to buy something for everyone on their list.

  1. Get Your Tech On

The easier you make it for shoppers to buy from you, the more sales you’ll get. Consider hiring a developer to create a holiday app for your company that features all of your holiday specials. This makes for quick sales with those shoppers (particularly millennials) on the go.

No matter which of these hacks you try this holiday season, get in the spirit and have some fun! At the end of the day, being of good cheer is contagious and will inspire customers to buy from you.