Top Real Estate Hashtags for Social Media


Why are hashtags important? 

The term hashtag has entered the general lexicon, and is a very popular way to promote a service or product. People search using hashtags on websites such as Instagram, Twitter, Facebook and YouTube, and they can be an effective way for people to search for content which is specific to their original query.

Hashtags can also be a powerful research tool and enable website developers interested in search engine optimization to see what is trending and making waves on social networking websites.

The importance of hashtags in promoting an event

Hashtags can also be effectively used to promote an event for business purposes and allow website owners to garner a new customer base. Hashtags should be short and contain natural keywords and phrases in order to improve their visibility in search engine rankings. It’s also useful to create a short but pithy phrase which will catch on and hopefully trend, whilst promoting the services of a company at the same time.

The PAAR Marketing Center has compiled a list of some of the most popular and effective real estate hashtags to use in your social media endeavors!

  1. #realestate
  2. #realtor
  3. #justlisted
  4. #broker
  5. #forsale
  6. #homesale
  7. #newhome
  8. #househunting
  9. #dreamhome
  10. #properties
  11. #milliondollarlisting
  12. #oldhousecharm
  13. #home
  14. #listing
  15. #homesforsale
  16. #property
  17. #investment
  18. #housing
  19. #mortgage
  20. #homesforsale
  21. #openhouse
  22. #homeinspection
  23. #creditreport
  24. #cashcow
  25. #creditscore
  26. #homesweethome
  27. #thereisnoplacelikehome
  28. #shortsale
  29. #emptynest
  30. #renovated
  31. #justlisted
  32. #citylife
  33. #countrylife
  34. #fixandflip
  35. #brokeragename
  36. #officeorteamname
  37. #wanttomove
  38. #localschooldistrict
  39. #realestatelife
  40. #realtors
  41. #getlistings
  42. #homesales
  43. #housesales
  44. #mortgage
  45. #realestatetricks
  46. #sold
  47. #buying
  48. #selling
  49. #standout
  50. #luxuryliving
  51. #househunt
  52. #agents
  53. #homesearch
  54. #renovation
  55. #realestateexperts
  56. #beautifulhomes
  57. #condolife
  58. #modernhouses
  59. #townhomes
  60. #curbappeal
  61. #realestatetips
  62. #realestateteam
  63. #realestatetraining
  64. #realestategoals
  65. #justsoldit
  66. #pool
  67. #yard
  68. #instahome
  69. #modelhome
  70. #landscape
  71. #besthouse
  72. #megahome
  73. #development
  74. #houseportrait
  75. #communitydevelopment

9 Holiday Marketing Hacks for Small Business Owners

*Taken from November 27, 2017 post from Mediaspace Solutions

The holidays are officially upon us, which means many of us officially can’t get Mariah Carey’s “All I want for Christmas” out of our heads. If you have to have a holiday song torture you with repetition, I suppose you could do worse.

Along with buying stuff you’re not really sure your loved ones will like or wear, you may be focusing on how you can take advantage of other’s good cheer and get them to help give your 4th quarter revenue a final boost. Well, go grab a pen and paper and a giant mug of hot cocoa, because I’m about to share 9 marketing hacks small business owners can use this holiday season.

  1. Optimize Your Adwords Campaigns

It doesn’t matter what your product or service is, there’s a way to make your Adwords campaigns more festive this holiday season. To do this, you simply want to switch from targeting shoppers to targeting holiday shoppers.

Optimize your campaigns by using keywords like “gifts for kids” or “holiday decorations.” Once you’ve done this, be sure your ads point to landing pages that offer incentives to shop with you during the holidays. These incentives could be discounts, free shipping or complimentary gift-wrapping.

  1. Have a Social Media Giveaway

To get more eyes on your business this season, consider running a holiday giveaway on your social media channels. People love free stuff all year-long, but they REALLY love it during the holidays. Entice followers with big discounts, free add-ons, or actual free booty (who wouldn’t want a free Keurig machine, free bottle of wine, or a free holiday sweater?!). And don’t forget to ask followers to share, like, and comment on your posts about the free giveaway to encourage even more engagement.

  1. Create a Fun Holiday YouTube Video

Video marketing is something all business owners should be taking advantage of. Did you know that marketers who use video grow revenue 49% faster than marketers who don’t?  Get your employees together and create a fun holiday video about your business. If you can make prospects smile or laugh, you have a very good chance of getting their feet in the door.

  1. Hop on the Instagram Ads Bandwagon

Instagram is one of the hottest social media channels right now, and many customers and prospects will be on there already posting images of their decorations. This is a great opportunity for you to get in front of them. Don your ugliest holiday sweater, take a stunning photo of your holiday window display, or a sumptuous photo of your freshly-baked ginger muffins… whatever it is, your own holiday pics will draw people in. But be sure to not only post pics to your own account but spend some of your marketing budget on paid ads as well.

  1. Send Seasonal Emails

A great way to connect with customers this season is to get festive in your email campaigns. Just as you did with your seasonal Adwords campaigns, you’ll want to be sure to optimize your subject lines with enticing keywords as well as use incentives to get people to shop with you. And don’t forget to ask your subscribers to forward your holiday emails to friends and family.

  1. Throw a Holiday Party

You shouldn’t always focus on attracting new customers, sometimes you have to deepen the relationships with the customers you already have. And throwing a customer appreciation holiday party is a great way to do this. If your budget won’t allow for a big shindig, then consider inviting only your hottest local leads or clients over for some holiday drinks and appetizers. More than the free eats, your customers will appreciate facetime with you.

  1. Host a Holiday-Themed Twitter Chat

This is a great way to get customers to engage with your brand. Your chat could be about your products or services, allowing customers to ask you questions, or your chat could simply be on holiday trivia (Name the reindeer) to have a little fun.

  1. Set Up a Gift Certificate Display

Holiday shoppers have a lot on their mind and often find it hard to make purchasing decisions. Don’t let those feet go out the door! By setting up a gift certificate display, you make it very easy for shoppers to buy something for everyone on their list.

  1. Get Your Tech On

The easier you make it for shoppers to buy from you, the more sales you’ll get. Consider hiring a developer to create a holiday app for your company that features all of your holiday specials. This makes for quick sales with those shoppers (particularly millennials) on the go.

No matter which of these hacks you try this holiday season, get in the spirit and have some fun! At the end of the day, being of good cheer is contagious and will inspire customers to buy from you.